3. Start Up! is an angel investor, incubator and
consultant to social entrepreneurs. We equip
social ventures to launch in a way that they can
scale, generate impact and be sustainable.
Angel Investment
Impact
Consulting
Incubation
4. About Us
• Start Up Management Consulting Private Limited (Start Up!) launches, strengthens, and
scales social enterprises that create lasting impact in underserved communities of
India.
• Our clients and investees include social entrepreneurs who work across the non-profit ,
hybrid and for-profit continuum .The majority of our engagements have been in the
livelihoods, education, enterprise/entrepreneurship development and health sectors.
• The only incubator in the country that operates as a for-profit; the only angel that
invests talent and sweat - Start Up! works on a creative revenue model , which includes
deferred professional fee and success fee and could take a small equity stake in its
investee/incubatee ventures.
• As knowledge partners of the Schwab Foundation and Jubilant Bhartia Foundation and
Ashoka’s Associate Venture Partner, Start Up assesses and learns from more than 200
social ventures every year. We cross-pollinate this learning to ventures we seed and
scale.
Since 2009- 5 angel investment, 6 incubations and 23 consulting engagements
5. Vision and Mission
• Start Up! began its full-time operations in 1 January 2009 and has had an
eclectic growth path across legal entities.
– Registered as a Trust in Jan 2007
– Launched a partnership in Sept 2009
– Registered as a pvt ltd company in Feb 2011
• Our Vision: An ecosystem that enables multiples of social entrepreneurs
to launch their ideas, solve compelling problems and generate impact,
wealth and agency in underserved and ultra-poor communities.
• Our Mission:
• To demystify the business of ‘starting up’ social change ventures;
• To scale social enterprises in a way that they generate impact;
• To seed first-generation social entrepreneurs in last-mile communities;
• To catalyze the influence and resources of business, government and media
towards fostering many more social enterprises.
6. Organization’s History and Future
• Over the past three years, Start Up! has
increased its client base to 25 social ventures.
• Historically, Start Up! has attracted most work
with social entrepreneurs that
– Follow a hybrid model or;
– Aim to build strong revenue streams and
sustainability within their non-profit structure
and/or ;
– Plan to hive out into business ventures over a
period in time.
0
2
4
6
8
10
12
2009 2010 2011 2012
Number of projects
Incubation
Consulting
Angel Investment
8. What We Do
We invest non-financial resources to launch and scale social enterprises. Our
investments of time and expertise are geared to put ventures quickly on their
feet and make them scale and capital ready
How we do it:
• Invest our time and services to co-entrepreneur
social ventures in the field, with our investees.
• Match the passion and domain expertise of our
investees with process, plans and the discipline
for executing ideas.
• Not only provide expertise, tools and networks,
but also problem solve and actively
operationalize the business model.
• Constant questioning of assumptions and
reality checks at every turn minimizes trial and
error. These ensure that ventures launch with a
higher probability of success.
• Operate on a flexible revenue model and
receive success fee after business starts to
generate revenues and/or raises investments
and debt.
• Bring in mentors, functional experts at
negotiated and affordable rates to the
entrepreneur.
• Provide the start up toolkit with templates and
tools
Envisioning the
Model
Identifying markets
and customer
segments
Defining product
categories& pricing
Detailing the Business
Strategy and revenue
model
Financial
Modeling
Identifying the
best legal
structure
Getting the
business
operations right
Fundraising
Start Up Toolkit
9. Who do we invest in?
Criteria for angel investment:
• Enterprises that have been on the ground for 1 year (minimum)
• Bring domain experience and social capital to their business idea
• Invest own cash into their enterprises
• Are ready for equity participation
• Experiment actively in the field to ascertain market and growth potential
• Lead businesses that require investment of between USD 75,000 to USD 250,000 in the first 3 years
RACHNA
10. What We Do
We offer affordable and customized consulting, coaching and training
services for young or early-stage social entrepreneurs. We also incubate
incubators!
How we do it:
• Our incubation offerings are designed to
– Build the resilience of entrepreneurs;
– Strengthen the impact quotient of
early-stage social ventures;
– Forge enduring community
relationships and trust for the
entrepreneur and her team and;
– Develop robust strategic, people,
finance and execution capabilities in
change models.
• Adapt the angel investment methodology to the
domain and geography of our clients
• Operate on a flexible revenue model and
receive incubation fee over an extended period
of 10-12 months.
• Build access to sector specialists, functional
experts and mentors.
• Provide the start up toolkit with templates and
tools
90 day
60 day
Accelerated Coaching
120 day
11. Who are our incubation partners?
What we incubate:
• Accelerator programs for social entrepreneurs
• Innovative ideas of experienced social intraprenuers with previous experience of leading ventures
Talaash
Basic
Healthcare
Services
The E3
Challenge
Lehar
12. What We Do
As consultants we get excited about scaling ventures, assessing impact, developing
sustainability programs and engaging with social entrepreneurs through due diligence
process
How we do it:
• Consult with ‘scale-ready’ models
across domains to accelerate their
sustainability, growth and impact.
• Services are not limited to idea /
report generation and advice. We get
excited about field testing/
operationalizing our solutions.
• Our skin-in-the game approach
ensures that we roll-up our sleeves to
problem solve, on-site, with social
entrepreneurs and their teams.
• Cross-pollinate learnings from clients
to our investees and build active
connections between the two.
Strategic
Planning,
Business Plan
Development
& Financial
Modeling
Assessing
impact and
developing
knowledge
products
Managing due
diligence
Market
Research on
products,
services and
standards for
the fields
13. Who are our consulting services clients?
Anjali
Sumant Jayakrishnan
Design Pvt Ltd
14. Who We Work With
• WHERE ARE THEY FROM?:
– 58% are in North India
45%
4%
7%
14%
17%
10%
3%
Delhi, North India
Hyderabad, South India
International
Kolkata, East India
Mumbai, West India
Udaipur, North India
Uttarakhan, North India
1
14
8
Cold client
Prior relationship
Referral
• HOW DID THEY FIND START UP?:
– Prior relationships make up 61% of clients
– 8 have become repeat clients
1
42
2
1
8
6
3
2
0
2
4
6
8
10
12
14
16
18
Eco-system
builder/Network
Research/advocacy Service provision
Mature
Growth
Early
Seed
• NATURE OF WORK:
– Most mature-stage customers are eco-system
builders/ research and advocacy organization or
large network bodies
– A majority of our Seed and Growth stage
customers provide direct services to BoP
communities
• HOW ACCOMPLISHED ARE THEY?:
- 50% of our clients are Ashoka Fellows
- 32% have won more than one international award
15. Organizational Structure
Advisors:
• Sushmita Ghosh, President-Emeritus,
Ashoka: Innovators for the Public
• Anshu Gupta, Founder, Goonj
• Ishita Swarup, Serial entrepreneur,
CEO and Co-founder, 99 Labels.com
• Arpana Kumar Ahuja, PR and
Communications Specialist
• Payal Randhawa, Director, Social
Entrepreneurship, Nand and Jeet
Khemka Foundation
• Dr Aditi Haldar, Director, Global
Reporting Initiative, India
• Saloni Malhotra, CEO, Desicrew
• VK Madhavan, CHIRAG
Start Up! also engages with a rich pool of specialist resource persons who work with us on a project-basis.
Advisors
Board:
Taveesh Pandey
Manisha Gupta
ManagingDirector:
Manisha Gupta
Senior Consultant:
Swati Awasthy
Manager:
Saloni Gupta
Associate:
Pallavi Deshpande
Associate:
Dipra Dey
Senior Consultant:
Supriya Dutt
Sector Specialists(2)
Summer
Fellows (3)
16. Our Team
Start Up! team:
• Manisha Gupta
• Saloni Gupta
• Supriya Dutt
• Summer Fellows from US business schools
• Associate
Legal Partner:
• Clarus Law Associates
CA Partner:
• A.K Nair and Associates
