1. ECONOMIC AND BUSINESS
INTELLIGENCE
By
P.Palani vel rajan
II MBA
NPRCET
NATHAM

2. Introduction
For companies maintaining direct contact with
large numbers of customers that is effective
way of integrating enterprise applications in
real time. Companies have understood the
importance of enforcing achievements of the
goals defined by their business strategies
through business intelligence concepts.

3. Business Intelligence
Business Intelligence is basically about concepts
and methods to improve business decision
making by using fact-based support systems.
Business Intelligence as a discipline is made up
of several related activities, including data
mining, analytical processing and business
process improvement.

4. What is the (EBIS) and who is it for?
The Economic and Business Intelligence Service
(EBIS) is a subscription based service that
provides regular up-to-date sub-national
economic and business intelligence, briefings
and insights in order to support the subregional economic development activity.

5. Better business performance
• Business intelligence capabilities empower
employees to:
• Align day-to-day operations with overall
company strategy and objectives
• Access information relevant to specific user
roles and responsibilities
• Analyze data from documents and
spreadsheets in an easy way

6. Reasons for business intelligence
Business intelligence is to improve the
timeliness and quality of information. Timely
and good quality information is like having a
crystal ball that can give an indication of
what's the best course to take.

7. Business intelligence reveals:
• The position of the firm as in comparison to its
competitors
• Changes in customer behavior and spending
patterns
• The capabilities of the firm
• Market conditions, future trends,
demographic and economic information
• The social, regulatory, and political
environment.

8. Benefits of BI
• With BI superior tools, now employees can also
easily convert their business knowledge via the
analytical intelligence to solve many business
issues
• Analyze click-stream data to improve ecommerce
strategies.
• Quickly detect warranty-reported problems to
minimize the impact of product design
deficiencies.
• Discover money-laundering criminal activities.

9. Business intelligence tools
• AQL - Associative Query Logic
• Customer Relationship Management (CRM) and
Marketing
• Data mining (DM), Data Farming, and Data warehouses
• Document warehouses and Document Management
• Executive Information Systems (EIS)
• Finance and Budgeting
• Human Resources
• Knowledge Management
• Management Information Systems (MIS)

10. Implementing a business intelligence
•
•
•
•
Goal Alignment queries
Baseline queries
Cost and risk queries
Metrics-related queries

11. Conclusion
The company who can exploit its own data and
information to gain insight and make smarter
decisions will have a clear competitive
advantage.

12. THANK YOU