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PRINCIPLES OF MANAGEMENT
1. Choose one academic administrator and another public administrator and
conduct interview and then ask them how their job differs from that of business
managers. How do they know how well their department, institution or
organization is performing, since profit is probably not one of the criteria for
assessing effectiveness and efficiency?

2. Design a interview schedule and conduct the interview a manager in your
locality and ask him how many subordinates he has. Are different numbers of
subordinates supervised at the top, the middle, and the bottom of the organizational
hierarchy? What really determines the span of management in the organization?
3. “There are two notions about relationship between job satisfaction and
productivity: a happy worker is a productivity one; a happy worker is not
necessarily a productive one. Critically evaluate this statement and bring out the
situations under which each statement is true”.
4. “Planning is the basis, delegation is the key, information is the guide, and action
is the essence of control of.” Trace the relationship between control and other
functions with real life examples.
MARKETING MANAGEMENT
1. Examine the suitable demographic segmentation variables other than age and
sex for the following industry
• Two wheeler
• Brewery
• Insurance
2. You have been selected by the ABC pharmaceutical company to be a sales force
for the period of three years. Identify and describe how you would progress
through the steps in effective selling.
3. Select an example of a new product failure in the recent context. Explore and
prepare a report highlighting the causes for its failure. Do you think a better

understanding of consumer behaviour could have contributed to its success in the
market place? Do you accept or not? Justify your stand.
4. Design a questionnaire to determine repeat purchase behaviour and brand
loyalty with respect to
• Fairness cream
• Mobile
• Sports shoe
• Ready-to-wear garments
FINANCIAL MANAGEMENT
1. Design an appropriate capital structure which yields more profitability of a
service industry of your choice. Illustrate your answer with the help of a EBITEPS
analysis.
2. The finance manager should take an account of the time value of money in order
to take a correct financial decision. Elucidate the statement with the help of
suitable illustration.
3. The goal of capital management is the maximisation of long run earning to
present share holders. – Comment
4. You are a finance manager in a manufacturing organization. You came to know
the sales are very low when compared to the last year. So you have decided to do
credit sales. Draft a proposal highlighting the decision areas to be concentrated to
avoid non-payment.
ORGANISATIONAL BEHAVIOUR

1. Suggest any suitable motivational theory for IT industry and substantiate your
views.
2. “Attitude determines your Altitude”-Substantiate your views on this quote with
relevant corporate examples.
3. “A happy Worker is a productive worker”- Discuss in a behavioral perspective.
4. “Organisational development involves the development of organization in the
light of its future expansion plan”. Elaborate your views.
DATABASE MANAGEMENT SYSTEM
1. Create an ER diagram for the loan management system of a finance company.
Loans are given on the purchase of various items with different interest rates. The
company keeps track of defaulters and taken appropriate steps against them. Make
and state suitable assumption (if any).
2. Draw a net sketch to indicate the architecture of a distributed data base system
for college administration process with an example. Explain the various forms of
data fragmentation used in DDB.
3. Develop a conceptual data model for a hospital information system and write a
PL/SQL program using oracle to perform the following tasks.
a) Print the patient – details according to room wise.
b) Print the patient – details according to disease wise.
c) Print the patient – details according to the doctors attending them. (Assume your
own tables and fields)
4. Consider the following relational schema

Account (A/C No., branch name, balance)
Loan (Loan No., A/C No.)
Depositor (Customer Name, A/C No.)
Borrower (Customer Name, Loan No.)
Write queries in SQL for the following.
a) Find all loan number for loan made at Thanjavur branch.
b) Find all customers who have both a loan and an account in the bank at each
bank.
c) Find the number of depositors in each branch
HUMAN RESOURCE MANAGEMENT
1. “One reason for implementing global training programmes is the need to avoid
business losses due to cultural insensitivity”. What sort of training programme
would you recommend to avoid such cultural insensitivity?
2. Bring out some real life examples of how to use interest inventories to improve
employee selection. In doing so, suggest some examples of occupational interests
that you believe might predict success in various occupations including Professor,
Accountant and System Analyst.
3. Design a graphic rating scale for the below mentioned professions:
i. Secretary
ii. Engineer
iii. Web Designer

4. Develop an incentive plan for the following positions:
i. Chemical Engineer
ii. Plant Manager
iii. Used car sales force
iv. First-line supervisor.
Examine the factors that you have to consider in reaching your conclusions.
STATISTICS FOR MANAGERS
1. The personal director of a company wishes to select applicant for advanced
training without regard to sex. Let ‘W’ denote Women and ‘M’ Denotes men and
the pattern of arrival be M WWW MMM WW M WWW MMMM W M W MM
WWW MM W MMMM WW M WW MMMM WW M WWWW MM WW M W
M WW. Will you conclude that the applicants have arrived in a random fashion?
2. The following represent the number of unit of production per day turned out by
four different workers using five different types of machine:
Machine Type
Worker A B C D E Total
1 4 5 3 7 6 25
2 5 7 7 4 5 28
3 7 6 7 8 8 36
4 3 5 4 8 2 22

Total 19 23 21 27 21 111
On the basis of this information, can it be concluded that (1) the Mean Productivity
in the same for different Machine, (II) the worker’s don’t different with regard to
productivity
3. The average monthly sales of 5000 firms are normally distributed, its mean and
standard deviation are 36,000 and 10,000 respectively, Find.
a. The number of firm have sales over 40,000
b. The percentage of firms having sales between Rs. 38,500 and Rs 41,000
c. The number of firm having sales between Rs. 30,000 and Rs. 40,000
The relevant extract of the area table (under normal curve ) is given below Z 0.25
0.40 0.5 0.6
Area 0.0987 0.1554 0.1915 0.2257
4. Mr. Ramana and Miss. Lalita, Researchers of Management department, Adopted
different sampling techniques while investigating the sample of the students to
know the number of students falling in different intelligence level. The results are:
Researcher Below Average Average Above Average Genius
Ramana 129 90 66 15
Lalita 80 66 50 4
On the basis of the above data, can we say that the two researchers have adopted
significantly different sampling techniques? Test the hypothesis at (a) 0.05 and (b)
0.01 level significance.
MANAGEMENT INFORMATION SYSTEM

1. Discuss MIS strategies that companies in the electricity utilities industry could
employ to achieve a competitive advantage.
2. “The best way to reduce systems development costs is to use application
software packages or fourth-generation tools”. Do you agree or disagree?
Substantiate your answer.
3. Adopting an enterprise application is a key business decision as well as a
technology decision. Do you agree or disagree? Justify your views.
4. Discuss in detail the activities involved in the development of e-commerce based
Information System in a retail sector.
SOFTWARE PROJECT MANAGEMENT
1. a) How an user can be involved in defining a project? Explain.
b) Identify the milestones in a project schedules plan. Discuss the difficulties in
preparing the plan.
2. a) Compare the initial and final schedule of a project with an example.
b) How weak quality in a project can be anticipated? Justify your answer.
3. a) Discuss the relationships that exist among activities. Give examples.
b) How to create the activity responsibility matrix? Give its importance.
4. a) Discuss the vendor management tools in project.
b) Explain the various attributes of successful leader.
FINANCIAL AND MANAGEMENT ACCOUNTING

1. How a financial statement helps the investors and creditors for a service based
company and manufacturing company. Give your views by taking any of the one
company of your choice on both the sector.
2. Identify the financial ratio on which type of Managerial of retail stores adopted.
Further analyse the various importance of those ratio and give your views. How it
will help the retail store.
3. Discuss various applications of the Break Even Chart. Enumerate the various
criticism usually levelled against Break Even Charts. Differentiate how this Break
Even chart helps the service sector and manufacturing sector.
4. From the following particulars, prepare the Balance Sheet of Sri Mohan Ram.
Current Ratio -- 2
Working Capital -- Rs. 4,00,000
Capital block to Current Assets -- 3:2
Fixed Asset to turnover -- 1:3
Sales Cash / Credit -- 1:2
Stock Velocity -- 2 months
Creditor’s velocity -- 2 months
Debtor’s velocity -- 3 months
Capital block Net Profit -- 10% of turnover
Debentures / Share Capital -- 1:2
Gras Profit Ratio -- 25% (to Sales)

Reserves -- 2.5% of turnover
MANAGERIAL COMMUNICATION
1. Compare the barriers to oral and written communication. Which is more
challenging? provide the ways and means of overcoming these challenges.
2. What is the relationship between leadership behaviour and effectiveness of
communication? as a leader draft a letter to your subordinates to propose new
product ideas.(Assume a FMCG company of your choice)
3. What are Blogs? How Blogs can be used to promote business for a company
selling designer leather goods? List out the essential characteristics of a good blog.
4. In what way business and academic reports differ? Draft a business report to be
submitted by a Regional sales manager to Vice President of a company marketing
medical equipments.
MANAGERIAL ECONOMICS
1. Out of your own experience find out the reasons for failure of business
forecasting even in the experienced companies.
2. Take the IT sector as an example for perfect competition and analyse the
character.
3. Prepare an essay to show the growth of National Income in India after
Independence
4. Explicit the empirical production and explain optimum combination of inputs
with diagrams.
PRODUCTION AND MATERIALS MANAGEMENT

1. Why are some Industries located near the source of raw materials, whereas some
other Industries are located near the market? Justify your answer with practical
exam.
2. Explain the different types of plant layout? Write the advantages and
disadvantages of each type of layouts with exam.
3 Describe the requirements of effective system of production and planning control
in any steel plant.
4. Assume that you have been appointed as quality control manager of a textile
company. How will you control the quality of the products by using various
control charts? Discuss the construction procedure and application of each chart in
maintaining the quality of products.
RESEARCH METHODS FOR MANAGEMENT
1. Consider the following research questions:
(a) How do the minority groups in a university view the students counseling
program?
(b) Examine the relationship between intelligence and creativity among the
students.
(i) The type of research that would best answer the question
(ii) An appropriate sampling method
(iii)The best method of collecting the data.
2. Discuss the role of Regression Analysis in business and industry. How are
Regression Coefficients helpful in analysing the regression lines?

3. The mean weekly sales of soap bars in department stores was 146.3 bars per
store. After an advertising campaign, the mean weekly sales in 22 stores for a
typical week was increased to 153.7 and showed a standard deviation of 17.2. Was
the advertising campaign successful? Substantiate your views.
4. Prepare a questionnaire for the following research problem: “Identify the factors
influencing recently married couples striking a divorce”
INTERNATIONAL ACCOUNTING
1. Make out a trial balance with imaginary figures. Draw the profit and Loss
Account and Balance sheets from in trial balance which you have constituted.
2. Price differences in different geographic segments make international
accounting a challenging Endeavour. How experts overcome this challenge?
3. Analyze the recent trends in harmonizing financial reporting efforts taken by
super national organizations.
4. Internationalization of accounting profession is the need for the hour –
Substantiate your answer with examples.
INTERNATIONAL ECONOMICS
1. ‘Negative balance of trade creates so many problems in developing countries'.
Examine these statements on India’s point of view with suitable examples.
2. Export from India is helpful to correct the disequilibrium in the balance of
payments position in India, give your views and justify with examples.
3. “The changes in both supply and demand conditions influence a country’s
international terms of trade and volume of trade”. Justify it with suitable examples.

4. Illustrate how the tariffs, quotas and subsidies affect domestic markets, and also
identify the winners, losers and net country welfare effects of protection.
INTERNATIONAL BUSINESS ENVIRONMENT
1. Define international business environment how does the home country
environment influence foreign business operation of a firm? Explain?
2. There is a view that the future of world trade is going to be one of trade among
trade blocks rather than trade among nations. Give reasons for your answer.
3. Imagine that you are an engineer who has been offered a job as the CEO of a
large American MNC based in Dubai. What are the important cross cultural issues
you are likely to face and how would you resolve them?
4. Why are Japanese businesses worried about the EU-South Korea free trade
agreement? Why are Japanese Policy markers trying to sign a similar deal with the
EU? Discuss in the detail.
FOREIGN POLICY OF INDIA
1. “Major global powers influenced the foreign policy of India-Now India is
gradually gaining momentum to influence the foreign polices of major powers”.
Elucidate.
2. Explain the association between India and UNO. How can India play a vital role
in the policy formulation mechanism of the UNO?
3. Assume that you are Fidel Castro, What kind of trade relationship with the
United States would be in your interest? What type would be willing to accept?

4. What are some of the major factors that have influenced the yen/ dollar
exchange rate in the past decade? Have different factors become more important at
different times? If so, which ones?
INFORMATION TECHNOLOGY AND E-COMMERCE
1. Ethical dimensions of IT are often neglected, which lead to complications in
businesses. Explain in brief, the ethical and social dimensions of IT.
2. Assume that you are the design engineer of a retail company. The company
wants to automate the payment system. What are the factors that you would
consider while designing the electronic payment system?
3. Innovation in Information Technology has changed the way people think. List
out the major features of this innovation and how these features can be used to
develop a marketing strategy for the target market.
4. Whilst e-commerce related activities have grown substantially over the last few
years, some consumers are still unwilling to accept the on-line self service
ecommerce business model. Explain why such a reluctance to accept it.
COMMUNICATION FOR GLOBAL MANAGERS
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship manager of a bank. You have
received a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.

3. Define Agenda. Prepare an agenda for a newly started public organization and
explain the basic components of an agenda.
4. “You have recently joined a branch of a company as its manager. Write a report
to the head office on the defects in the routine work of the branch in detail”?
LEGAL ENVIRONMENT OF BUSINESS
1. “A contract which is regular in all respects may still fail if there is no Conesus
ad idem”. Explain
2. “No one can give what he himself has not”. Discuss the exceptions
3. “The property of the company is the property of its members”. Comment
4. “It is compulsory for every company to register articles of association”.
Comment
RESEARCH METHODOLOGY AND STATISTICS
1. “Creative Management, whether in Public Administration or Private Industry,
depends on Methods of Inquiry that Maintain Objectivity, Clarity, Accuracy and
Consistency.” Examine the significance of research and this statement –Discuss.
2. A random sample of size 70- is taken from an infinite normal population, which
has its mean and variance as 200 and 750, respectively. What is the probability that
the sample mean is greater than 205?
3. Consider any research problem of interest to you. Structure it in terms of an
appropriate hypothesis to be tested. Also, mention the possible errors and
recommendation associated with your hypothesis. Illustrate your answer with the
help of suitable examples.

4. An agricultural officer wants to study the effect of four different fertilizers on
the yield (in tons) of a specific crop. The corresponding data are as shown below.
Fertilizer
Plot
A B C D
1 100 150 120 70
2 80 70 110 100
3 68 90 85 78
4 125 138 60 124
Check whether there is a significant difference between the yields of different
fertilizers using the Krurkal – Wallis test at a significance level of 0.01.
INTERNATIONAL BUSINESS
1. “A company that fails to go global is in the danger of losing its domestic
business to competitors with lower costs, greater experience, better products and, is
a nutshell, more value for customer. – Discuss.
2. “IMF and World Bank serve the interests of industrialized nations rather than
those of the developing countries.” – Discuss
3. Do you justify that the working pins would really link the present scenario of
International Business with that of the future?

4. Do you think that international financial institution help in competency building
of world nation and thereby enhance the magnitude the diversity of global
business? Explain.
OPERATIONS MANAGEMENT
1. Selecting a facility location usually involves a sequence of decisions. This
sequence can include a national decision, a regional decision, a community
decision and a site decision. Elucidate your views with reference to the above
context.
2. Why is the management of projects a challenge for most of the managers in
production systems? How do these managers meet those challenges? What tasks
must the project team perform before the project begins? What tasks must the
project team perform as the project progresses?
3. Rane is a medium size manufacture of oil field pumps. The firm has developed a
new model of high-pressure, secondary-recovery purge pump which improved
performance. Hemalatha, manager of process engineering, is trying to decide
whether Rane should make or buy the electronically controlled input valve for the
new pump. Her engineers have developed the following estimates:
Make (Process A)
Make (Process B)
Buy Annual volume 10000 units 10000 units 10000 units Fixed cost/year
Rs.100,000 Rs.300,000 ---
Variable cost/unit Rs.75 Rs.70 Rs.80

a) Should Rane make the valve using Process A, make the valve using Process B,
or buy the valve?
b) At what annual volume should Rane switch from buying to making the valve
using Process A?
c) At what annual volume should Rane switch from Process A to Process B?
4. A JIT implementation team is evaluating lot sizes and setup times throughout
the factory. The first machine to be evaluated currently requires about 20 minutes
for the machine operator to complete a changeover between different part types.
Each part requires 1.2 minutes for processing. Parts are currently produced in
batches of 60 units. The labor rate is Rs.14.50 per hour.
a) What is the current average labor cost per part, including changeovers?
b) If the changeover time could be reduced to 10 minutes, how much labor cost per
part would be saved using the current batch size of 60 units?
c) If the changeover time could be reduced to 10 minutes, how much could the
batch size be reduced in order to achieve the current average labor cost per unit?
E-COMMERCE
1. Give the skeleton of the design of a virtual library system for the UGC.
2. “E-commerce is a boom to the corporate world” – Comment.
3. Compare the communication system in traditional business and on-line business.
4. Discuss the role of data mining techniques and data visualization in E-
Commerce.
E-COMMERCE: APPLICATION AND SECURITIES

1. Elucidate the management challenges and issues in online Banking.
2. Outline the various needs of security in E-Commerce Industry.
3. Narrate the characteristics of supply chain management in E-Commerce and its
application in software.
4. Elaborate the various forces influencing the growth of E-Commerce.
INTERNET AND JAVA PROGRAMMING
1. Write a java program for college admission system with AWT packages and
handle its events using their modules.
2. Discuss the java database connectivity. Write an AWT program to explain
JDBC connectivity for employee payroll calculation.
3. Explain in detail the Applet life cycle. Write a program to show the working of
every function in Applet. Discuss how Applets are virus free.
4. What are exceptions? Discuss various types of exceptions in JAVA
programming. How can you handle them? Write JAVA code to handle your own
exception.
ADVANCED WEB DEVELOPMENT AND DESIGN TOOLS
1. Design and develop a website using ASP .NET MVC 4, EF, Knockoutis and
Bootstrap for an online trading company.
2. Design a website on your own and discuss the following for developing your
website:

(a) Identify which type of website you will design – personal, organizational or
commercial. Write a brief paragraph describing the website’s overall purpose and
its targeted audience. Create a name for your website.
(b) List at least three general goals for your website. List elements in addition to
text – photos, music, animation, and so forth – that you could include on your
general goals.
(c) Identify the design tools you expect to use to develop your website.
(d) Identify an available domain name and URL for your website. Research to
make sure it is available.
3. Design and develop a website for a MNC and describe the following:
(a) Identify the element(s) that you could include on your website that would
convey to its audience that the website’s content is current.
(b) Identify the connectivity tools you will use to encourage users to publish or
promote your content and explain how you will use them.
(c) Identify ways you can promote interactivity at your website.
(d) Create an appropriate tag line for your website and describe how you will use it
in the website’s design.
(e) Describe how you plan to use basic design principles to enhance your website’s
usability.
4. Use any one of the search engine to search for websites for network marketing
companies and describe the following process: (a) Open each website in a different
tab; (b) Review the privacy and data security issues and tools discussed at each

website; and (c) Explain how you would use this information to ensure the privacy
of visitors’ information and the security of visitors’ data at your website.
ENTERPRISE RESOURCE PLANNING
1. Rank the various ERP packages in the order of their market share. Give suitable
suggestions for your ranking.
2. Carry out a study of EPC as adopted by SAP and show how it complements the
Generic Modeling Technique.
3. Is IRP implementation same as ERP packages implementation? Give reasons for
your answer with suitable example.
4. Discuss about the organization with ERP and organization without ERP. Which
type of organization is better? Substantiate your views.
STRATEGIC MANAGEMENT
1. Trace the path taken from organizational resources and organizational behavior
to the development of strategic advantage.
2. In what way can timing and competitor reaction be crucial for a strategic choice?
Discuss.
3. Congruence and co-ordination among strategies should take place through
vertical and horizontal fit. Explain.
4. Companies should evaluate performance on the basis of a combination of
quantitative and qualitative criteria. Why? Discuss.
INTERNATIONAL HUMAN RESOURCE MANAGEMENT

1. “Do you think Inter-country difference affect Human resource practice” –
Substantiate your views.
2. “International staffing is as similar as staffing practices done in domestic” –
Discuss in detail.
3. Give two specific examples of MNC of your choice near you. Compare its HR
practice with any public or private organization of your country.
4. How does appraising an expatriate’s performance differ from appraising that of
a home office manager? How would you avoid some of the unique problems of
appraising the expatriate’s performance? Explain.
INTERNATIONAL MARKETING MANAGEMENT
1. An Indian company wants to enter into international markets. The company
decided to involve another company in the foreign country. Explain the mode of
entry where the involvement of foreign country is possible and state in which
situations each of them is suitable.
2. Why does direct investment in foreign market attend marketers the greatest
degree of control over international marketing activities? Explain with live
examples.
3. How can an organisation determine its best option for entering an international
trade agreement such as NAFTA and international governing organisations such as
WTO have on decisions to expand internationally?
4. Formulate competitive market entry strategies that leverage the advantages of
international operations.
INTERNATIONAL FINANCIAL MANAGEMENT

1. Consider any two Indian Companies of your choice. One Company is
manufacturing petrochemicals in India and sells them in global markets in
competition with German, American and Japanese firms. The other manufactures
and exports pickles and Indian Spices to Europe and Middle East competing with
other firms, which either import these products from India or manufacture them in
India and sell in the same markets. Which of these two firms faces the more severe
operating exposure to exchange rates? Discuss in detail.
2. In the absence of a common currency throughout the world, a series of problems
may arise in International Cash Management.” What are those problems? How can
those problems are overcome.
3. An export company wants to raise capital from international markets. What are
the basic considerations the firm should take into account while making this
international financing decision? Discuss.
4. A country’s current account balance is equal to its private savings surplus minus
its government budget deficit. Assume that a country has a current account surplus
of $ 10,000, a government budget deficit of $ 1,500, and private savings of $
12,000. What is the country’s investment? Is the country saving more or less than
is needed to finance its investment and budget deficit? Explain in detail.
LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. You are assigned the position of Chief Manager in a logistics company located
at Mumbai. You have customer all over India. Your responsibility is to collect the
goods from various sources and export it from the nearest port. How do you do the
operation, and explain the problems you may face during the logistical operations?

2. Assume that you are a warehouse designer. Mr. Adithya has decided to construct
a warehouse in the central part of the state. Counsel Mr. Adithya in designing the
warehouse with different sizes and shapes and explain its relationship with
material-handling system. Suggest the reason for constructing square design
warehouse and rectangular design warehouse.
3. A Multinational FMCG company is going to enter India, next year which has its
network in more than 20 countries across the world. The company is planning to
have its business throughout India. You are appointed as logistics manager of that
company. As a Logistic manager, how do you support the company in achieving
customer satisfaction which is one of the key objectives of the company? You can
quote strategies from currently operating FMCG companies.
4. Since tough competition is going on in the market in all the fields, device
strategies to face competition of chain of Pharmacies. Explain your views based on
logistics management.
GLOBAL STRATEGIC MANAGEMENT
1. Several CEO’s of larger Corporations in recent times are forced to resign when
they are unable to deliver Superior performance. Discuss this in the light of
nuances of strategy execution.
2. How MC Kinsey’s 7s frameworks can be used to evaluate the fit between
organizational strategies during implementation?
3. “Social audit is defined as it is a systematic study about an organization’s
performance with regard to the society or environment and to be distinguished
from the economic benefits derived out of its performance” – What will be the
reason for social audit needed under Global management system or process?

4. What have been DELL competitive advantages in the Global industry? How
transferable are those competitive advantages across boards?
INTERNATIONAL TRADE POLICIES AND DOCUMENTATION
1. What are the various measures taken by the Global organization like United
Nations organization in the matter of (a) Trade & Commerce (b) peace and
Tranquility in the world (c) Nuclear disarmament (d) Disaster management (e)
poverty eradication (f) Terrorism (g) Literacy with particular reference to Country
level is functions with functionaries.
2. What are our foreign policies with USA & UK and how they different from
other European Countries and neighboring countries in Asia.
3. What are the various alternatives available to an expected from the view point of
realizing export proceeds? Arrange than in order of safety. What are the risks
associated with each of these alternatives?
4. Elaborate on the various regulatory and commercial documents used in export?
Highlight the functions of these documents.
INTERNATIONAL MARKETING RESEARCH AND CONSUMER
BEHAVIOUR
1. “Observational studies in which the subjects are not first informed that their
behavior is being observed are unethical.” – Comment
2. Sweet cookies are planning to launch a new line of cookies and want to assess
the market size. The cookies have a mixed Chocolate-Pineapple flavor and will be
targeted at the premium end of the market. Discuss the six W’s of a descriptive
research design that may be adopted.

3. Coca Cola is considering introducing very small bottles of its product to Brazil.
These would cost less than bottled water. Discuss whether or not the company
should do so.
4. A college student has just purchased a new Apple iPad. What factors might
cause the student to experience post-purchase dissonance? How might the student
try to overcome it? How can the retailer who sold the computer help reduce the
student is dissonance? How can the computer’s manufacturer help?
EXPORT AND IMPORT FINANCE
1. “India has adequate institutional infrastructure available for exports”. Justify the
statement explain
2. Analyse India’s current foreign trade. What are the suggestive measures
provided in the current export import policy 2009-2015 to improve the foreign
trade?
3. Suppose you are a manager of an Export – Import firm. Develop an EDI plan for
your organization.
4. Super Chip Company is a manufacturer of computer chips that are used in
computer aided manufacturing equipment. Super chip products are the best
available and in many cases the only product that meets certain specifications.
Therefore, the demand for its components is high. The company has been in
business for more than ten years and has established an excellent reputation for on-
time delivery. What method of payment would you expect is most often used by
buyers of super chip company products? Justify your response.
DATA WAREHOUSING AND DATA MINING

1. Suppose that a data warehouse for big-university consist of the following four
dimensions: Student, Course, Semester and Instructor, and two measures count and
avg_grade. When at the lowest conceptual level (Ex. For a given student, course,
semester and instructor combination), the avg_grade measure stores the actual
course grade of the student. At higher conceptual level, avg_grade stores the
average grade for the given combination.
a. Draw a snowflake schema diagram for the data warehouse.
b. Starting with the base cuboid (Student, Course, Semester, Instructor). What
specific OLAP operations (eg. Roll-up from Semester to Year) should one perform
in order to list the average grade of MBA courses for each biguniversity students.
c. If each dimension has five levels (including all) such as
Student<major<status<university<all, how many cuboids will this cube contains
(including the base).
2. Give an example where data mining is crucial to the success of a business. What
data mining functions does this business need? Can they be performed alternatively
by data query processing or simple statistical analysis?
3. Illustrate with an example, each of the following data mining functionalities: (a)
Association and Correlation analysis, (b) Classification, (c) Prediction,
(d)Clustering and (e)Evolution analysis.
4. Describe in detail about the various applications of data mining in finance,
biomedical science and retail fields.
SOFTWARE PROJECT MANAGEMENT
1. a) How an user can be involved in defining a project? Explain.

b) Identify the milestones in a project schedules plan. Discuss the difficulties in
preparing the plan.
2. a) Compare the initial and final schedule of a project with an example.
b) How weak quality in a project can be anticipated? Justify your answer.
3. a) Discuss the relationships that exist among activities. Give examples.
b) How to create the activity responsibility matrix? Give its importance.
4. a) Discuss the vendor management tools in project.
b) Explain the various attributes of successful leader.
PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Should we combine debt – related cash flows with project cash flow? Why?
Discuss the issues related to the principle of treating the financing cash flow
separately from the investment cash flow.
2. Demand estimate is an important part of a project feasibility study. What are the
points we should consider is estimating demand?
3. Write a detailed not EON the purpose of post – completion audits and the
strategy employed. Is there any problem faced with the audit of mutually exclusive
projects? Discuss.
4. How can entrepreneurs develop a position of ethical leadership in business
today?
LABOUR WELFARE AND INDUSTRIAL RELATIONS

1. Describe “employee – employer relations” in both organized and unorganized
sectors of this economy?
2. Workers education helps a worker to solve his problems not as an individual but
is a member of his social class discuss?
3. Describe various kinds of statutory welfare programmes available to labourers in
India?
4. Describe the different machinery for the prevention and settlements of industrial
disputes in India?
TRAINING AND DEVELOPMENT
1. Devise a development program for the managerial personnel of an MNC.
2. Identify the procedures and their pitfalls for the effective implementation of
MDP in organizations and suggest suitable measure to avoid pitfalls.
3. Discuss the training methods available for the development of various skills of
Public Sector employees with suitable illustrations.
4. Examine the training evaluation practices in Indian industries.
ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF
CHANGE
1. The issues that arise in consultant-client relationship are preventable? How?
Explain.
2. "Change does not occur in a vacuum" Discuss the factors operating both within
and outside the organisation.
3. Change is a process that can be enabled, not managed. Discuss.

4. T-Groups are probably the oldest OD intervention but still now we are using it
why? Substantiate your views?
SALES AND DISTRIBUTION MANAGEMENT
1. “Salesman should be assigned to that particular territory where his relative
contribution to profit is the maximum”. Discuss this statement and describe the
determinants of sales territory.
2. “The job of personal selling is not merely of booking orders” In the light of this
statement, describe the nature of the selling job and the process of selling in this
present competitive world.
3. As a marketing manager for a nondurable manufacturing company, what factors
would you consider and what process would you adopt to select a distribution
channel? Explain.
4. Some people opine that a middleman increases the cost of marketing, while
others praise it as it adds value to the product. How would you reconcile these two
opposite views?
MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. How are psychographics distinct from demographics? Why would it be
necessary to study psychographics to better understand marketing and consumer
behaviours?
2. In the early stages of development consumer behaviour was known as buyer
behaviour. What important aspect of the exchange process does this change in
name reflect?

3. What is secondary data? What are the various sources available for secondary
data? How will you evaluate the merits of secondary data?
4. Analyze the consumer decision making process and problems in buying a luxury
car with appropriate examples?
INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an individual investor, what aspects of public issues you should be familiar
with? Discuss your views with relevant to the recent trends in primary market.
2. If the market price per share is equal to the book value per share, the following
are equal :
 Return on equity, Earnings price ratio, Total yield.
 Elucidate with few examples.
3. Describe the procedure developed by Markowitz for choosing the optimal
portfolio of risky assets with suitable examples.
4. How and when will you adopt (1) Portfolio Reconstruction (2) Portfolio
Rebalancing and Upgrading and (3) Performance attribution when you are an
efficient portfolio manager?
MANAGEMENT OF FUNDS AND ASSETS
1. As a management accountant you are asked to introduce a system of capital
expenditure control for your organisation. Explain in detail the important feature
you want to incorporate in system you propose to introduce, with a suitable
example of a project involving capital expenditure.

2. “Efficient inventory management is reflected in the liquidity and profitability of
the firm”. Do you agree? Justify your statement.
3. “Lease financing has proved its unique adaptability to various financial
problems”. Explain with suitable examples.
4. If sales forecast is subject to error, then there is no purposeof budgetary. Do you
agree (or) disagree. Give your views by appropriate examples.
PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. List out the different phases of production planning and control in a MNC and
briefly discuss each.
2. Discuss the need for demand forecasting in planning. As a manager discuss the
benefits in an organization.
3. Discuss the techniques involved in quality control. Point out the advantages and
limitations.
4. Assume that you are a production manager for TATA Steel, How will you deal
break down maintenance cost? What types of maintenance you will adoptfor them.
QUALITY MANAGEMENT
1. Discuss the characteristics of an effective leader regarding quality of daily usage
products in the present economic circumstances.
2. List out measures to be taken by a manufacturing organization to handle
customer’s complaints in order to retain them.
3. An acceptance control chart has limits that are based on the specification limits
for the product rather than limits which differentiate between random and

assignable causes. Under which circumstance should a quality manager consider
using an acceptance control chart?
4. According to current quality management thinking, what type of approaches to
quality improvement is least likely to produce positive results?
PERSONAL PRODUCTIVITY TOOLS
1. Create a document and write brief notes on applying following operations.
a. Put Bullets and Numbers
b. Apply various Font parameters.
c. Apply Left, Right, and Centre alignments.
d. Apply hyperlinks
e. Insert pictures
f. Insert ClipArt
g. Show the use of WordArt
h. Add Borders and Shading
i. Show the use of Find and Replace.
j. Apply header/footers
2. Compare the cost, overheads and sales figures of a company for last three years
through appropriate chart in MS-Excel.

3. Students will prepare for their upcoming test over mail merge by practicing
three different types of mail merge; from a MS-Access database, an MS-Excel
spreadsheet, and using the Mail-Merge function built into MS-Word.
4. Briefly write the advanced features of the software used in making the
presentation.
INFORMATION TECHNOLOGY
1. As an Information Technology employee express your opinion about client
server network along with its advantages and disadvantages in any company.
2. As a manager of amazon.com how you handle this model and also explain under
which model do Amazon.com comes.
3. As an info entrepreneur, assess your options for growth in software project.
4. How does an ERP system enforce best practices for an Indian organization?
INDUSTRIAL RELATIONS
1. Sketch the existing models of Workers Participation in Management followed in
Indian industries? Critically evaluate and identify their limitations and suggest
suitable measures to overcome it.
2. “Trade unions are inevitable for Industrial democracy” – Comment on this
statement with regard to its principles and functions.
3. Critically assess the administrative machinery set up by Central and State
Governments for resolving industrial disputes in India. How far it is effective?
Bring out your suggestions to make them more effective?

4. With recent examples, explicate the collecting bargaining practices followed in
Indian Public sectors. How far it differs from Private Sectors?
WAGES AND SALARY ADMINISTRATION
1. Is wage paid to the person for the job done by him or for the designation what he
holds? Examine this statement with the help of the evidences from industry.
2. “Equal pay for equal job”. Do you agree with this statement? Justify your stand
by quoting examples from the pay structures of State and Central Governments for
the same job.
3. Why does collective bargaining fail in most of the time? Identify the reasons for
the failure and suggest fruitful measures to make the collective bargaining success.
4. Do fringe benefits motivate the employees to enhance productivity? If yes, quote
few examples from Government and Private sector companies. If not, identify the
rationale behind offering such fringe benefits.
E-BUSINESS
1. Give a detailed presentation on designing, developing and deploying the on-line
business system for textile industry.
2. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
3. “EDI is not especially complex or convoluted, but many EDI projects fail when
responsibility is thrust wholly on the IT staff”. Discuss in detail.
4. Globalization has put increased pressure on organizations to operate at entirely
new level of effectiveness. This can be managed through application of BPR tools

to reduce procedures and the use of IT for effective decision-making. Present your
perspectives elaborately.
BUSINESS RESEARCH METHODS
1. Consider the following research questions,
(a) How do the minority groups at a certain university view the students counseling
program?
(b) Examine the relationship between intelligence and creativity among the
students.
Indicate:
(i) The type of research that would best answer the question
(ii) An appropriate sampling method
(iii) The best method of collecting the data.
2. Discuss the role of Regression analysis in business and industry. How are
Regression Coefficients helpful in analysing the Regression lines?
3. The mean weekly sales of soap bars in department stores was 146.3 bars per
store. After an advertising campaign, the mean weekly sales in 22 stores for a
typical week was increased to 153.7 and showed a standard deviation of 17.2. Was
the advertising campaign successful?
4. Prepare questionnaire for the following research problem. “Identify the factors
influencing recently married couples striking a divorce”
ADVERTISING AND SALES PROMOTION

1. Discuss the ethical issues connected with advertising with examples
2. Comment on the methods of post testing of an advertisement copy. For an
effective brand building excessive globally, how will you choose your celebrities?
enlist reasons for it.
3. Mark five advertisement in a magazine identity the message strategy, appeal and
execution. All frameworks for each advertisement did the creative select the right
combination for advertisement? What other message strategies (or) executional
framework could have been used.
4. Select the advertising campaign and develop what you think are the objectives
of the advertisement how has the message design achieved/attempt to achieve these
objectives?
PRODUCT AND SERVICES MARKETING
1. Service sector has a significant contribution in growth of an economy. Do you
agree or not? Substantiate yours views.
2. Explain in details, how can the product life cycle (PLC) concept be
operationalised in a real life situation.
3. Why do customers switch service provider? Can you do anything as a marketer
to prevent the customers from switching? Discuss the importance of location
decisions for educational services.
4. Discuss pre - test marketing and test marketing with suitable examples. What are
the various steps will you undertake to test market for water filter designed and
targeted for institutions.
MARKETING RESEARCH

1. “A descriptive research design is formal and rigid whereas exploratory research
design is informal and flexible.” Explain this statement by using Indian examples.
2. Do you agree that data obtained through experiments are more valid and reliable
than through surveys and observations? Why or why not? Explain.
3. Prepare a questionnaire for studying the marketability of a hypothetical
consumer product.
4. “Sampling error is an inherent part of the sampling process; it cannot be
eliminated.” What do you think about this statement? Do you agree or disagree?
Explain.
CONSUMER BEHAVIOUR
1. Government of India would like to introduce ‘Battery Operated Passenger Car’
in order to reduce the pollution and global warming but the fare may be high. As a
consumer diagnose the issue and state your attitude towards the fare.
2. As a consumer behaviourist, how do you identify, explore and assess the rural
consumer’s behavior with regard to fashionable products? Critically analyse this
statement.
3. Analyse and assess the consumer decision making process and bring out the
impediments while buying a high priced car like- Mercedes Benz, Rolls Royce,
etc.
4. China is producing and selling low quality products at cheaper rate to India due
to the impact of globalisation. As a consumer, state your pros and cons of above
said issues.
GLOBAL MARKETING

1. Discuss the euro dollar market with international liquidity and role of SDRS.
2. Explain the different positioning strategies consider any four home appliance
items and discuss the positioning strategies adopted by the global marketers.
3. An international company is planning to introduce an ultra modern luxury car.
Suggest suitable marketing strategies to develop your sales in both Indian and
International Market. .
4. Discuss the cultures and ethical issues that affect the global trade with suitable
example.
E-BUSINESS
1. Give a detailed presentation on designing, developing and deploying the on-line
business system for textile industry.
2. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
3. “EDI is not especially complex or convoluted, but many EDI projects fail when
responsibility is thrust wholly on the IT staff”. Discuss in detail.
4. Globalization has put increased pressure on organizations to operate at entirely
new level of effectiveness. This can be managed through application of BPR tools
to reduce procedures and the use of IT for effective decision-making. Present your
perspectives elaborately.
MANAGEMENT OF FINANCIAL SERVICES
1. Risks have always been present in the banking system but their management has
gained prominence over the recent years'. Discuss the various risks which are being
faced by banks and how are they being contained by them?

2. Insurance Regulatory and Development Authority (IRDA) has its prime
objective to protect the interest of policy holders. What regulations have been
evolved by it to attain this objective?
3. "The Stock Exchange is an essential pillar of the private sector corporate
economy". Discuss this statement bringing out the role and functions played by
these exchanges in the process of capital formation and in mobilising resources for
the corporate sector.
4. "Issue managers play a vital role in fund raising through public issue of
securities". Discuss this statement and explain the different pre-issue activities
undertaken by an issue manager.
INTERNATIONAL FINANCE
1. Discuss about the recent trends in foreign private capital flows in India and
evaluate the impact of this foreign investment inflow into Indian economy in
present and future.
2. Illustrate with suitable examples about the organizational characteristics of the
multinational, global, international and transnational corporation in foreign trade.
3. Give a detailed study about the impact causes of the balance of payments
disequilibrium and the measures you recommend to correct the disequilibrium.
4. Write a detailed note on India’s foreign trade performance in the recent
economic policy regime, and the changes of government policy on foreign trade
will have some impact on export and import performance in India. Justify your
answer with examples.
FINANCIAL ANALYSIS AND INDUSTRIAL FINANCING

1) “Analysing ability of business operations in generating funds flow is one of the
major objectives of fund flow statement”. Do you agree or disagree? Justify your
views how fund flow statement helps the management with appropriate examples.
2) You are given the following information pertaining to a company.
Current ratio .5
Liquid ratio 1.5
Networking capital Rs. 30000
Stock turnover ratio 6 times
(cost of sales/closing stock)
Gross profit ratio 20%
Fixed asset turnover ratio (on cost of sales) 2 times
Average debt collection period 2 months
Fixed assets/shareholder’s net worth 0.80
Reserve and surplus/capital 0.50
Draw up the balance sheet of the company
3) a) lower interest rate may reduce the size of the banks
b) banks are at a regulatory disadvantage when competing with other financial
institutions for funds. Interpret the above statements.

4) ICICI was formed in 1955 to provide medium and long term finance to Indian
businesses. But over the period, it has diversified tremendously. Has this
development helped to achieve its objective. Justify.
INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. (a) When selecting bonds for a portfolio, what factors should be considered
before choosing specific maturities and quality ratings?
(b) Comment on the following statement: “In evaluating the suitability of a bond
for a portfolio, I don’t care about its maturity. Duration is all that matters.”
2. Build a portfolio oriented towards capital appreciation using round lots only,
costing about Rs.2,50,000 with a target PE ratio of 20, and a target beta of 1.10.
Assign equal weighting to the beta and PE constraints.
3. With 3 suitable examples show how dollar cost averaging makes a profit even in
a flat market, where a security is not trending up or down but fluctuates around a
mean of 0.
4. Select any company of your choice included in Dow Jones Industrial Average,
and calculate its dividend growth rate over the last fifteen years.

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