Presentation given to members of the Red River Valley Tourism Association on August 7, 2013.

1. Photo: Charlottes Photo Gallery on Flickr
Facebook 101
Using Facebook to
Promote Your Business
Red River Valley Tourism Association
August 7, 2013

3. Get these slides here:
http://sarahtpage.com/RRVTA/

4. Agenda
Social media review
Facebook 101
Live Demos & Set Up
Engagement Tips
Q&A

5. Social Media Review

6. Photo: erinjpattison
Social media is
FREE!

7. Benefits of Social Media
• It’s FREE!
• Builds deeper relationships
• Increases brand awareness
• Broadens your network
• Helps SEO
• Increases website traffic
• Generates leads and sales
• Can help reach journalists/media
• Empowers fans to be viral ambassadors for
your brand
Source: Social Media for Tourism Pros

8. Is Social Media Right for You?
• Is social media …
• Providing value to your organization and your
members/customers?
• Bringing benefit via brand awareness,
membership, loyalty, sales, etc.?
• Helping to grow membership base?
• Justifying the investment?
Source: pammarketingnut.com

9. First steps
• Find your audience
• Know what’s being said
• Extend a virtual hand
• Get your community to be virtual ambassadors
• Have fun, in a professional manner of speaking
Source: DCI

10. Facebook 101

11. What Is Facebook?
• Social networking service that allows users to
connect to friends and businesses
• Share content, links, photos, and videos
• Comment on others’ activity
• Remember: Personal profiles are for people,
not businesses. Develop a fan page instead.

12. Facebook Stats
• Over 1.1 billion active users
• Average user is connected to 40 pages
• Smartphone mobile users check Facebook an
average of 13.8 times a day
• 751 million users access Facebook from a mobile
device
• Average number of connections between local
business pages and users is 2 billion
• Average number of weekly local business page
views is 645 million
• Average number of weekly comments on local
business pages is 13 million
Source: IDC; expandedramblings.com

13. Facebook Benefits to Biz
• Low cost
• Engage with fans of your business page
• Fans receive your updates and can upload
comments, photos, and video
• When fans engage you on your page, their
activity shows up in the News Feeds of their
friends
– This can prompt others to check out your page and
your business!

14. Facebook Benefits to Biz
• Can incorporate content from other social media
platforms
– Ex: blog posts, updates from Twitter, photos from
Instagram, videos from YouTube, location-based apps
(Foursquare), etc.
• Targeted advertising opportunities (cheap too!)

15. Cover
Photo
Profile
Photo
Views and
Apps
Like Button
Contact Info /
Bio

16. Composer
Pinned
Post
Page Features

17. Highlighted
Post
Page Features

18. Admin Panel
Messages
Post
Performance
Insights

19. Manage Page
Settings
Grow Your
Fan-base
Find Helpful
Resources
Admin Panel

20. Understanding Insights

21. Understanding Insights

22. Understanding Insights

23. Understanding Insights

24. Facebook Page Use

25. Facebook Page Use
1. Page layout and elements
2. Write a status update
3. Add photos, links, and videos to status updates
4. Uploading photos and creating albums
5. Create events

26. Facebook Live Demo and Q&A

27. Engagement Tips

28. 1. Use photos
2. Run a contest
3. Have fun
4. Ask questions
5. Post often
6. Love your fans
Facebook Engagement Tips

29. Facebook Engagement Tips
1. Use photos

30. Facebook Engagement Tips
2. Run a contest

31. Facebook Engagement Tips
3. Have fun

32. Facebook Engagement Tips
4. Ask questions

33. Facebook Engagement Tips
5. Post often

34. Facebook Engagement Tips
6. Love your fans

35. Can I Help?
Call Me!
Photo: .Spartography on Flickr

36. Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512-914-8873
Instagram.com/stpconsulting