The document provides tips and strategies for marketing parks and recreation programs using social media. It discusses using platforms like Instagram, Facebook, Twitter, and blogs. Specific tips include taking photos at events and adding hashtags; boosting and scheduling Facebook posts; using cover photos and staff profiles; promoting events; asking questions to engage users; hosting contests; and highlighting facilities and user-generated content. The presentation encourages integrating different social media platforms and following popular trends to showcase programs and events.

1. For Marketing Parks &
Recreation Programs
with Social Media
TRAPS East Region Conference
February 5, 2015

3. Get these slides here::
http://sarahtpage.com/TRAPSEast/

4. Step 1:
Open Instagram /
Take a photo

5. Step 2:
Add
#TRAPSEast
tag

6. Step 3:
Upload to Instagram

7. Step 4:
Stay tuned

8. Showcase What We
Can Do

11. Boost Your Posts

12. Facebook Boosted Posts

15. Use Cover Photos
As Advertising

19. Source: Mari Smith

20. Introduce Your Staff

25. Use Hashtags

29. #BrandAidTX

34. Be Human

35. The most
awesome
example
EVAH!

37. Promote Events

41. Get Mobile

44. Start Scheduling

45. Scheduling on Facebook
1
2

46. Scheduling on Facebook
4
3

47. Scheduling on Facebook
5

48. Try Instagram

50. Instagram Content - Photos

51. Instagram Content - Videos

53. LOCK YOUR LOVE ON THE OLD RED BRIDGE
Saturday, February 14
All Day; Lights until 10 p.m.
Old Red Bridge in Minor Park
Red Bridge Road between Holmes and Blue River Road
Take your Valentine to Minor Park and celebrate your commitment by “locking
your love” to the Old Red Bridge! The placing of love locks is a custom whereby
couples affix a padlock to a bridge, fence, gate or similar fixture thereby
proclaiming their unbreakable and everlasting love.
The area will be lighted from 6-10 p.m. Valentine’s Day night so you can lock
your love either before or after a romantic dinner. Be sure and take a picture and
post with the
hashtags #kcparks,#redbridgelovelocks and #LoveKC @makelovelocks@lockitz01

57. Integrate Your Marketing

58. Source: Fargo-Moorhead CVB

62. Start Pinning

67. Ask Questions

70. Create Photo Opps

73. Host a Contest

80. Create a Facebook Ad

81. • Why advertise on
Facebook?
Huge audience
Highly targeted
Cost effective
Lots of display
options
EASY!

82. Use Twitter for
Market Research

84. Start a Blog/Become a
Subject Matter Expert

87. Highlight Facilities
and Programs

91. Add User-Generated
Content

97. http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/
Automate your photo searches

98. Try Photo Repost

101. Showcase User-Generated Content

102. Watch This

103. BONUS!
Follow Popular
Memes (#TBT)

105. Can I Help?
Call
Me!

106. Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage

107. Thank You!
Questions?