Want to know what SEO strategies and tactics will work in 2020? Strategies which you can apply sooner than later to stay ahead of your competition.

1. Navneet Kaushal
CEO
PageTraffic
SEO 2020 and
Beyond

3. COURTSEY E2M Solutions

32. How To Implement a NoFollow?
How To Implement a NoIndex Tag?
How To Implement a Rel Alternate Tag?
How To Implement a Rel Canonical?
How To Implement a Vary:User Agent Header?
Start With a List of Common Questions

33. Included Transcripts With a
Clear Outline of Steps

34. The Content Should Provided a
Lot More Info Than Just the “How
To”

35. Identify a Simple Question
Provide a Direct Answer
Make it Easy for Users (and Google) to Find
1
2
4
Offer Valued Added Info3

42. One thing no one has considered on this point is the impact that decision has on
voice search for Google Assistant or other home devices. According to a research,
90% of all Google Assistant answers come from the Featured Snippet, so opting
out of the Featured Snippet would mean losing your positioning for a wider
audience. After all, the use of voice search is on the rise, with home devices like
Google Home, the Amazon Alexa, and the Apple HomePod.
Or, consider the mobile SERP implication. The Featured Snippet takes up almost
the entire real estate before the next scroll. Do you really want to lose that real
estate by moving to position two or further down if you added the opt-out to your
pages.

43. ‘Entity Popularity’ and ‘Entity Engagement’
Will Be Key to Local SEO

47. In the local search the "entities" you need to base your SEO efforts on are mostly
geographical.
So putting in keywords like "near landmark" or adding directions from certain well-
known places to your own business is key.

55. Influencers Will Improve Your Site's Engagement Metrics

56. Engagement metrics quantify the effectiveness of your content. Although not stated directly
by Google, the search engine giant measures the engagement metrics of your site to better
evaluate the quality of your content and then rank it in the search results.
The engagement metrics that play an important role in rankings are:
•Bounce Rate: Refers to the percentage of visitors who visit your website and then leave
without visiting any other pages on your site.
•Dwell Time: The time between when a person clicks on a search result and when they leave
that page.
•Time on Page: The amount of time a visitor spends reading a single page on your website.
•Return Visits: The number of visitors who land on your site again after having visited it
before.
•Click to Call: The number of click-to-call requests that are made to connect with your
business.
•Comments: The number of comments that people leave about your business or your
content.
•Social Shares: The number of social shares your content receives.
What is going to change is that influencers will play a key role in boosting the overall SEO
strategy for your business.

57. Voice Search

62. More than 20% of
voice search queries
are triggered by a
combination of these
25 keywords

63. BERT & EAT

69. Content that Focuses on E.A.T. Will Be Rewarded by Google

70. Out-of-context search results will be removed by Google, so try to create
content that accurately answers the user’s query. Here are some effective
ways to prepare great content:
•Details. Your content should be original and provide detailed information, even if it is brief. It
should include all the steps necessary to complete a do-it-yourself task, for example. A partial
or “fluff” list will earn a lower ranking.
•Value. An article must contain information of value, whether that is news, a new
development or comprehensive explanations or instructions. Every page on your site should
serve a clear purpose and must help the reader.
•Well written. Content should be engaging and well articulated, and the author should have
an excellent grasp of the both the topic and the language.

71. •Well edited. All content on your site should be free of typos, misspellings, misused words and
punctuation errors. All these things hurt the authority of the content as well as the website
and should be avoided, even if that means hiring an editor and/or proofreader for your
content creation department.
•Good user experience. The key to excellent content is providing a good user experience. The
site visitor should not be assaulted with ads or pop ups, and articles should not be excessively
spread over a number of pages, forcing your reader to constantly click on “next.”
•Schema markup. Add proper schema markup to your content to make it easier for the search
engines to understand your content.

72. Video Continues to Surge

73. Organize Your Content Into Discrete Sections
Clear sections help Google understand the content in your video.
Which makes it easy for them to use different clips from your video in a
snippet.
Optimize Your Video for SEO
Google uses your title, description and tags to figure out what your video is all about.
Provide a Transcript
To increase the odds that YouTube and Google can understand every word of your
video, upload a transcript.
Grow Your YouTube Channel
Embed Video Content Into Text-Based Blog Posts

74. Backlinks
Are Still the
Key

79. Website: https://www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
Facebook: www.facebook.com/pagetraffic.in
THANK YOU!