Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird

1. Navneet
Kaushal
CEO
PageTraffic
SEO in the Age of Panda, Penguin,
Hummingbird & Beyond

2. www.pagetraffic.com
Have you created your own Authorship Yet?
Have you created very first Video clip?
Have you made a Video Profile?
Does your website has unique as well as Newsworthy Content?
Do you know exactly how to focus on long tail as well as main
keywords in a right way?
Did you observe your link profile yet?

3. Growth of Google Queries in Last 5 yrs!
Number
of
Searches/Day
on
Google
3 Billion Searches/Day
(announced Aug. 2012)

4. www.pagetraffic.com
SERP
Features
In
2013,
Google
Introduced
more
search
engine
results
page
features
than
ever.

5. 7-­‐RESULTS
SERPS
www.pagetraffic.com

6. www.pagetraffic.com
10-­‐RESULTS
SERPS

7. www.pagetraffic.com
EVENT
SITELINKS
SERPS

8. www.pagetraffic.com
GOOGLE+
BRANDS
SERPS

9. www.pagetraffic.com
PAID
SHOPPING
(LEFT)
SERPS

10. www.pagetraffic.com
PAID
SHOPPING
(RIGHT)
SERPS

11. www.pagetraffic.com
KNOWLEDGE
GRAPH
(KG)
SERPS

12. www.pagetraffic.com
RELATED
SEARCH
CAROUSEL
SERPS

13. www.pagetraffic.com
LOCAL
CAROUSEL
SERPS

14. www.pagetraffic.com
AUTHORSHIP
THUMBNAIL
SERPS

15. Star Ratings, Reviews & Price
Author Photo
Date of Publication
Video Snippet
RICH
SNIPPETS
AND
SCHEMA
MARKUP
SERPS

16. MAJOR
GOOGLE
UPDATES
IN
LAST
1.5
YRS
www.pagetraffic.com
• Hummingbird
• Google
Panda:
25+
updates
• Google
Penguin:
4
updates
• Exact-­‐Match
Domain
(EMD)
Update
• Page
Layout:
2
updates
• 7-­‐Result
SERPs
• Link
Warnings
• Knowledge
Graph
• Venice
• Other
Monthly
Updates:
390
Copyright
©
www.pagetraffic.in

17. SEO

18. SEO

19. GOOGLE
PENGUIN
www.pagetraffic.com
Copyright
©
www.pagetraffic.in

20. SEO

21. SEO

22. SEO

23. GOOGLE’S
EXACT
MATCH
DOMAIN
UPDATE
www.pagetraffic.com

24. GOOGLE’S
EXACT
MATCH
DOMAIN
UPDATE
www.pagetraffic.com

25. HUMMINGBIRD
UPDATE
www.pagetraffic.com

26. HUMMINGBIRD
UPDATE
www.pagetraffic.com
"In
general,
Hummingbird
–
Google
says
–
is
a
new
engine
built
on
both
exisIng
and
new
parts,
organised
in
a
way
to
especially
serve
the
search
demands
of
today,
rather
than
one
created
for
the
needs
of
10
years
ago,
with
the
technologies
back
then"
• No,
SEO
is
not
yet
again
dead.
• Google’s
saying
there’s
nothing
new
or
different
SEOs
or
publishers
need
to
worry
about.
• Have
original,
high-­‐quality
content.
Signals
that
have
been
important
in
the
past
remain
important.
“Our guidance to webmasters is the same as always — we
encourage original, high-quality content, since that’s what’s
best for web users.”
Google

27. Link
Building
On-­‐Page
Basics
In
2008,
SEO
Was
This

28. LINK
BUILDING
UX
CONTENT
STRATEGY
MOBILE
SITE
SPEED
VIDEO
ON-­‐PAGE
SEO
CONTENT
MARKETING
In
2013,
SEO
is
This

29. Google Webmaster Tool Crawl Errors
Fix
the
404
Errors..
Build
“Links”.

30. MASTER
TECHNICAL
SEO
www.pagetraffic.com
Copyright
©
www.pagetraffic.in

31. MASTER
TECHNICAL
SEO
www.pagetraffic.com
Copyright
©
www.pagetraffic.in

32. MASTER
TECHNICAL
SEO
www.pagetraffic.com
Copyright
©
www.pagetraffic.in

33. MASTER
TECHNICAL
SEO
www.pagetraffic.com
Copyright
©
www.pagetraffic.in

34. Forget
keywords as
anchor texts

35. www.pagetraffic.com

36. Build
Links
WITH
Your
Content
to
Win.

37. Build Content With High Search Link Intent
KEYWORD
“FACTS”
KEYWORD
“INFORMATION”
KEYWORD
“DATA”

38. www.pagetraffic.com
Long-­‐Tail
Passive
Link
Building

39. www.pagetraffic.com
hbp://ubersuggest.org

40. www.pagetraffic.com

41. www.pagetraffic.com
• AlphabeIcally
sort
to
see
which
query
shows
up
the
most.
• Build
a
content
around
it,
put
it
on
your
blog
and
promote.
• Build
internal
links
with
that
anchor
text
and
share
on
social
media
channels.
• Watch
twicer
searches
and
recommend
to
people
who
are
asking
for
those
recommendaIons.

42. www.pagetraffic.com
From
PageRank
to
AuthorRank

44. Hire/Engage W/ Writers Authoritative
on a Subject on Google+

45. Build A Reusable, Authoritative Guest Author
It
doesn’t
macer
if
you
have
a
footprint
if
you
don’t
suck.

46. www.pagetraffic.com
Sourcing
Guest
Post
Opportunices

47. hcp://www.google.com/blogsearch
FIND
THE
ROUNDUP
POSTS

48. www.pagetraffic.com
Think
branding.
Link
building
is
more
efficient
when
used
as
a
brand
building
tool.
And
given
that
Google
is
favoring
brands
on
search
results,
then
link
building
(when
done
right)
can
definitely
hit
more
birds
with
one
stone.

49. LINK SEARCH TOOL!
hcp://www.soloseo.com/tools/linkSearch.html
INSTANTLY
GENERATE
SEARCH
OPERATORS"

50.
IN
2013
WE
OPTIMIZE
EVERTYTHING
www.pagetraffic.com
Copyright
©
www.pagetraffic.in

51. www.pagetraffic.com
Copyright
©
www.pagetraffic.in

52. CHANGING
TIMES
www.pagetraffic.com
Copyright
©
www.pagetraffic.in
Old
School
“SEO”
• No
“Employees”
• Press
Release
Blasts
• Form-­‐Field
Only
• In
“SEO
Friendly
Directories”
• Links
Grow
in
Spurts
• “Content”
is
Auto-­‐Generated
New
School
SEO
• Employs
Real
People
• Earns
MenIons
in
Media
• Detailed
Contact
Info
• Registered
w/
Official
Bodies
• Link
Growth
Follows
Social
Signals
• Content
is
Slow,
Steady
&
AuthenIc

53. • Brand
-­‐
Google
focus
on
big
brands
• CitaIons
&
Trust
–
Google
rewarding
these
signals
• Social
–
IdenIty
signal:
+1
content
=
higher
CTR
(indirect
relaIon)
• Personalized
Search
is
a
Reality
–
Affects
SEO
through
social
connecIons
and
increased
CTR
(indirect
relaIon)
• Authorship
–
IdenIty
signal:
rel=Me/Author
(AUTHOR
RANK)
SERP
Rankings
• SIll
important
to
understand
the
health
of
a
site
• Focus
should
be
placed
more
on
what
AnalyIcs
is
telling
you:
• Conversion
OpImizaIon
• CTR
and
Time
on
Site/Page
• Google
uses
human
quality
raters
extensively
in
tesIng
algorithm
changes
NEW
SEO
STRATEGY

54. • Brand
vs.
Non-­‐Branded
• Organic
Traffic
InteracIon
Goals
(or
Events)
• The
anIcipated
merge
between
SEO,
SMO
and
Content
MarkeIng
with
PR
is
now
and
is
Itled
Inbound
MarkeIng
• Not
just
Press
Releases
• CreaIng
relaIonships
with
communiIes,
blogs,
news
outlets
• Guest
Blogging
with
authoritaIve
authors
SEGMENTED
TRAFFIC

55. • On-­‐Site
Opcmizacon
(Technical
–
Within
Google
Guidelines)
• Content
–
Fresh
ON
and
OFF
Site
Content
(High
Quality)
• Guest
Blogging
–
RelaIonship
Focused
/
Relevancy
• Brand
Monitoring
–
High
Priority
on
Reviewing
your
Link
Profile
• Link
Building
–
Less
Focus
on
Anchor
Text
(Diversify),
More
Focus
on
Trust
at
the
Core
of
Integrity
• Public
Relacons
–
Pitches,
Interviews,
CitaIons
and
more
• Social
Engagement
–
RouIne
Updates
and
CommunicaIon
• Thought
Leadership
–
Become
an
Influencer,
AuthoritaIve
Content,
Whitepapers,
Webinars
• Earned
Shares
–
PosiIon
High
Quality
Content
Socially
and
Market
• Gamificacon
–
Customer
Rewards,
Loyalty,
Badges,
Discounts,
Coupons
• CSEs
(Comparison
Shopping
Engines)
–
Free
or
Paid
(Google
Merchant
now
Google
Shopping)
WHAT
DOES
A
TYPICAL
SEO
CAMPAIGN
SHOULD
LOOK
LIKE?

56. Website: www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
THANK YOU!