SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
28. Most SEOs were knee deep trying to
resolve penalties
The black hats were now charging for
removing the links that they sold you
the year before ;)
By now everyone was desperately
jumping on the content marketing
bandwagon…..
31. Yes you could:
1.Write an article
2. Spin it (several versions of same
article)
3. Buy placements on shitty blogs that no
one reads
Well done.That is very difficult.
34. Next Gen: SEO BASICS
There are 4 goals to all Search MarkeGng
GeHng Found – Search Engine OpGmizaGon
Keeping People Interested – Content & Features
Lead Gen - ConverGng Visitors to Take AcGon
Intelligence - Monitoring AcGvity
35. Current Problems
• MiscommunicaGon about SEO
• Goggle Panda & Penguin Changes
• Hidden issues with CMS Systems
• Trendy layouts that hurt SEO
• Boiler Plate & Duplicate Content
• You mean my web developer
doesn’t know this?
• Responsive Design
36. Next Gen: SEO BASICS
Everything about search engine opGmizaGon
is about Relevancy, Relevancy, Relevancy!
Focus on Target Keyword Phrase
Content Codes
Link
Popularity
Technical
61. • Gain citacons and links for your business:
• Guest post
• Get quoted
• Hold an event
• Use a variety of sources for citacons &
links:
• OTAs: Yelp, TripAdvisor
• News Sources: N&R, WS Journal
• Local ‘Zines: Yes!, Rhino Times
• Tools:
• Google Search Console
• Moz ($)
• Majescc ($)
Build Your Brand Beyond Your Website
112. Attract rather than Sell
Create content that DESERVES
links and MARKET that content.
113. • Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
Learn Your Audience: Segmentacon
114. • Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
Learn Your Audience: Segmentacon
115. • Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
Learn Your Audience: Segmentacon
116. • Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
Learn Your Audience: Segmentacon
117. • Educate to purchase
• Detail the products or
services
• Use internal linking
• Describe the non-brand
• Tools:
• Google Keyword Planner
• Google Search Console
• Analyccs
• Majescc ($)
• Moz ($)
Learn Your Audience: Conversion Funnel
Website
navigation
should include
links to pages
targeting the
highest search
volume phrases!
118. • Educate to purchase
• Detail products + services
• Provide business history
• Use internal linking
• Tools:
• Google Keyword Planner
• Google Search Console
• Analyccs
• Majescc ($)
• Moz ($)
Learn Your Audience: Conversion Funnel
119. Reference Guide: Google Analyccs
Use these menus to view
how users arrive and how
they interact with site
content!
Understand
which
channels &
sites are most
valuable!
How many
pages
viewed?!
What pages cause
people to leave?!
Does my site
load fast
enough?!
After they arrive, what
pages do they click on
next?!
What URLs
bring people
to my site?!
What do they type
in the search box?!
Find which
social
networks
provide most
engagement!
Use Advanced Segments for
custom audience groups!
123. 123!
The New SEO “Rule Book”
• Google’s Search Patents!
• Rule #1: Learn Your Audience!
• Rule #2: Make Content!
• Rule #3: Be Mobile Friendly!
• Rule #4: Get In On the Conversation!
• Rule #5: Earn Citations!
125. 3 CORE PRINCIPLES OF SEO
INDEXATION
• Technical Solucon that respects SEO Best Praccces
• Site Architecture Mapped to Semancc Verccals
• Archiving that preserves content integracon & interlinking forever
RELEVANCE
• Opcmizing Keywords into Silos
• Internal linking strategy that distributes SEO & PageRank value
POPULARITY
• Quancty / Quality / Age / Frequency of links obtained
• Semanccs aspect of backlinks (anchor text)
• Diversificacon of backlink entry points (hub pages)