SEOday 2017 - Technical SEO to get excited about
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Here are the slides for a talk I delivered at SEOday 2017 in Kolding, Denmark. With content marketing as fashionable as it is, and some industry experts claiming its longer necessary, technical SEO gets lost in the shuffle. But the technical choices and opportunities for websites have developed at a huge rate in recent years. In this talk we’ll look at how SEOs should continue to embrace their inner geek, and not be scared of jumping into the technical side. We’ll see how there’s some really exciting stuff we should be doing, such as page speed, Schema, AMP, Javascript, and log file analysis. And how this helps, not hinders, us form making amazing content.
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SEOday 2017 - Technical SEO to get excited about
- 1. TECHNICAL SEO T O B E E X C I T E D A B O U T I N 2 0 1 7 J a n u a r y 1 9 t h 2 0 1 7
- 2. @PAGESAUCE CHARLIE WILLIAMS @ p a g e s a u c e c h a r l i e . w i l l i a m s @ s c r e a m i n g f r o g . c o . u k b i t . l y / s e o d a y d k - t ech- 20 17
- 3. @PAGESAUCE “FORGET THE TECH STUFF… JUST BUILD US MORE LINKS” @PAGESAUCE
- 4. @PAGESAUCE MODERN SEO “ c a n b e i m p l e m e n t e d w i t h o u t a n y … t e c h n i c a l k n o w l e d g e o f h o w w e b s i t e s w o r k ”
- 5. @PAGESAUCE TECH SEO D O E S N ’ T D R I V E A N Y B I G W I N S & I N C R E A S E T R A F F I C
- 6. BING “Ranking well requires so much more than tweaking basic, on-page technical factors… We’ve progressed far enough today… that even poorly optimized sites can give off signals strong enough to rank well” @PAGESAUCE blogs.bing.com/webmaster/2012/03/23/does-bing-like-seo-you-bet-your-ahrefs-we-do/
- 7. @PAGESAUCE TECH + CONTENT I S H O W W E B U I L D A M A Z I N G O N L I N E E X P E R I E N C E S T H A T R A N K
- 8. IAN LURIE “Technology, from infrastructure to HTML code, have more impact on rankings than any other single factor” @PAGESAUCE Technical SEO Best Practises - essentials.portent.com/portent-technical-seo-best-practices/
- 9. @PAGESAUCE
- 10. @PAGESAUCE
- 12. @PAGESAUCE BASIC BUILDING BLOCKS A R E O U R F O U N D A T I O N A L B E S T P R A C T I C E S
- 13. @PAGESAUCE
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- 21. @PAGESAUCE
- 22. @PAGESAUCE
- 23. @PAGESAUCE
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- 25. @PAGESAUCE
- 26. @PAGESAUCE TECH SEO H A S A R A N G E O F I N S T R U C T I O N S F O R P R O C E S S E S & I M P R O V E M E N T S
- 27. @PAGESAUCE BE USEFUL BE USABLE BE FAST T H E T E N E T S O F M O D E R N S E O @PAGESAUCE
- 28. JS SITES D o i n g t h e f o r m a l l y i m p o s s i b l e @PAGESAUCE
- 29. @PAGESAUCE PROGRESSIVE WEB APPS L O A D Q U I C K L Y, S E N D N O T I F I C A T I O N S A N D A R E L I N K A B L E
- 33. MIKE KING “I’d say using HTML snapshots is still the best practice, but definitely not the only way for Google see these types of sites” @PAGESAUCE The technical SEO renaissance - moz.com/blog/the-technical-seo-renaissance
- 34. @PAGESAUCE VIEW SOURCE D O E S N ’ T S H O W O U R C O N T E N T
- 35. searchengineland.com/chromes-devtools-seo-10-ways-use-seo-audits-266433 @PAGESAUCE VIEW SOURCE D O E S N ’ T S H O W O U R C O N T E N T
- 36. @PAGESAUCE SEARCH CONSOLE U S E F E T C H T O O L T O S E E H O W G O O G L E B O T R E N D E R S P A G E Fetch & Render - support.google.com/webmasters/answer/6066468
- 37. @PAGESAUCE SEO SPIDER T O R E N D E R L A R G E A M O U N T O F U R L S & S E E R E N D E R E D H T M L How to crawl JS websites - screamingfrog.co.uk/crawl-javascript-seo/
- 38. @PAGESAUCE THINGS GO WRONG J A V A S C R I P T C R A W L I N G & I N D E X I N G I S N O T P E R F E C T
- 39. @PAGESAUCE 1ST TIME D E V E L O P M E N T E R R O R
- 40. @PAGESAUCE 2ND TIME G O O G L E R E N D E R I S S U E
- 41. @PAGESAUCE LIVE & DIE BY YOUR RENDER Y O U R S N A P S H O T A T L O A D E V E N T I S U S E D F O R T H E I N D E X
- 42. @PAGESAUCE b r i g g s b y . c o m / d e a l i n g - w i t h - j a v a s c r i p t - f o r - s e o / b u i l t v i s i b l e . c o m / p r o g r e s s i v e - w e b - a p p - s e o / w e b m a s t e r s . g o o g l e b l o g . c o m / 2 0 1 6 / 1 1 / b u i l d i n g - i n d e x a b l e - p r o g r e s s i v e - w e b - a p p s . h t m l THERE’S HELP @PAGESAUCE
- 43. SITE STRUCTURE M a k i n g t h e m o s t o f o u r c o d e @PAGESAUCE
- 44. @PAGESAUCE FEATURED SNIPPETS A N D R I C H S N I P P E T S T O S T A N D O U T
- 45. @PAGESAUCE FEATURED SNIPPETS A N D R I C H S N I P P E T S T O S T A N D O U T searchengineland.com/seo-featured-snippets-leads-big-gains-236212
- 48. @PAGESAUCE JSON-LD I S N O W G O O G L E ’ S R E C O M M E N D A T I O N
- 49. @PAGESAUCE INTERNAL LINKING A R E Y O U M A K I N G T H E M O S T O F I T ?
- 50. @PAGESAUCE
- 51. @PAGESAUCE CRAWLING T O F I N D T H E I N T E R N A L L I N K S T O A N Y U R L
- 52. @PAGESAUCE SITE STRUCTURE S E E M O S T I N F L U E N T I A L U R L S & S I T E D E P T H
- 53. @PAGESAUCE CRAWLING T O F I N D T H E I N T E R N A L L I N K S T O A N Y U R L
- 54. MOBILE INDEX A m o b i l e - f i r s t w o r l d @PAGESAUCE
- 55. @PAGESAUCE MOBILE 1ST IN 2017 N O , R E A L L Y ! W E M E A N I T T H I S T I M E
- 56. @PAGESAUCE
- 57. @PAGESAUCE MOBILE FORMATS R E A C H I N G O U R A U D I E N C E I N W A Y S T H E Y L O V E
- 58. @PAGESAUCE MOBILE FORMATS R E A C H I N G O U R A U D I E N C E I N W A Y S T H E Y L O V E
- 59. @PAGESAUCE INDEXING H A S C H A N G E D , N O T R A N K I N G searchenginejournal.com/mobile-first-index-actually-mean/178017/ thesempost.com/google-switching-mobile-first-index-desktop/
- 61. @PAGESAUCE FETCH & RENDER D O E S G O O G L E S E E Y O U R S I T E A S I T S H O U L D ?
- 62. @PAGESAUCE DEEP DIVE C R A W L I N G T H E S I T E A S G O O G L E B O T S M A R T P H O N E
- 65. BEING FAST P a g e s p e e d , A M P & I n s t a n t A r t i c l e s @PAGESAUCE
- 66. LET’S TALK PAGE SPEED! O K , T H A T ’ S N O T N E W @PAGESAUCE
- 67. @PAGESAUCE MOBILE SPEED I S A B O U T T O B E I M P O R T A N T
- 68. @PAGESAUCE PAGE SPEED I S A N I N C R E A S I N G U X F A C T O R
- 69. @PAGESAUCE PAGE SPEED I S A N I N C R E A S I N G U X F A C T O R thinkwithgoogle.com/articles/mobile-page-speed-load-time.html
- 70. @PAGESAUCE G E T T O K N O W T H E M PAGESPEED INSIGHTS developers.google.com/speed/docs/insights/about portent.com/blog/design-dev/ultimate-site-speed-guide-why-site-speed-matters.htm
- 71. @PAGESAUCE LEARN MORE U N D E R S T A N D H O W T H I S W O R K S udacity.com/course/website-performance-optimization--ud884
- 72. @PAGESAUCE AMP
- 73. @PAGESAUCE FUTURE OF CONTENT IS MOBILE A M P U S A G E I S P I C K I N G U P
- 74. @PAGESAUCE ebaytechblog.com/2016/06/30/browse-ebay-with-style-and-speed/ EBAY H A V E B U I L T A M P V E R S I O N O F T H E I R S I T E
- 75. @PAGESAUCE ECOMMERCE AMP E X C I T I N G E N O U G H F O R Y O U ?
- 76. @PAGESAUCE AMP IS GROWING O P E N S O U R C E = M O R E O P P O R T U N I T Y
- 78. @PAGESAUCE INSTANT ARTICLES F A C E B O O K ’ S I N T O S P E E D
- 79. LOG FILES W h a t ’s r e a l l y g o i n g o n ? @PAGESAUCE
- 80. @PAGESAUCE PROBLEM T H I S I S U S E L E S S
- 81. @PAGESAUCE DEFINITIVE DATA O N W H A T S E A R C H E N G I N E S S E E
- 82. @PAGESAUCE DEFINITIVE DATA O N W H A T S E A R C H E N G I N E S S E E
- 83. @PAGESAUCE DEFINITIVE DATA O N W H A T S E A R C H E N G I N E S S E E
- 84. @PAGESAUCE DEFINITIVE DATA O N W H A T S E A R C H E N G I N E S S E E
- 85. SKILL SHARE H e l p i n g c l i e n t s t a k e c o n t r o l @PAGESAUCE
- 86. @PAGESAUCE TEACH CLIENTS G I V E S I T E O W N E R S B A C K C O N T R O L
- 87. @PAGESAUCE FURTHER READING E X PA N D I N G Y O U R T E C H S E O H O R I Z O N S b u i l t v i s i b l e . c o m / l o g - f i l e - a n a l y s i s / m o z . c o m / b l o g / t h e - t e c h n i c a l - s e o - r e n a i s s a n c e b r i g g s b y. c o m / d e a l i n g - w i t h - j a v a s c r i p t - f o r - s e o / e s s e n t i a l s . p o r t e n t . c o m / p o r t e n t - t e c h n i c a l - s e o - b e s t - p r a c t i c e s / p o r t e n t . c o m / b l o g / d e s i g n - d e v / u l t i m a t e - s i t e - s p e e d - g u i d e - w h a t - i m p a c t s - s i t e - s p e e d . h t m d e v e l o p e r s . g o o g l e . c o m / s e a r c h / d o c s / g u i d e s / i n t r o - s t r u c t u r e d - d a t a b u i l t v i s i b l e . c o m / t h e - a m p - a d v e n t u r e / b u i l t v i s i b l e . c o m / o p t i m i s e - y o u r - p r o d u c t - p a g e s - f o r - m o b i l e /
- 88. @PAGESAUCE THANK YOU @ P A G E S A U C E c h a r l i e . w i l l i a m s @ s c r e a m i n g f r o g . c o . u k b i t . l y / s e o d a y d k - t ech- 20 17