Talk given for Digital Olympus on December 6th 2016. No, this isn’t another talk telling you that this is the year of mobile. We can agree we’re past that now. But in our mobile-first world, many SEOs are still creating content for desktop experiences. During this talk, Charlie will share some ideas on how a mixture of content development, technical SEO can AMP up our tactics, building SEO in the format our audience consumes it.

1. Thinking
mobile-first.
SEO IN YOUR HANDS:
DIGITAL OLYMPUS
6th December 2016
Charlie Williams

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#digitalolympus
let’s tweet
@PAGESAUCE

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We love phones

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This is
where we
see SEO

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8. Get your content ready to go
anywhere because it’s going
to go everywhere.
BRAD FROST
@PAGESAUCE

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All
about the
timing
IT’S

12. We’re at the dawn of
the age of mobile-first SEO
ME
@PAGESAUCE

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analytics
THINKING
AND MOBILE-FIRST

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Your mobile audience
D E S K T O P S O F T W A R E V S . P U B L I S H E R

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Visibility
MOBILE

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technical
THINKING
AND MOBILE-FIRST

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Indexing
not
ranking
THIS IS ABOUT
SEARCHENGINEJOURNAL.COM/
MOBILE-FIRST-INDEX-ACTUALLY-
MEAN/178017/
THESEMPOST.COM/GOOGLE-
SWITCHING-MOBILE-FIRST-INDEX-
DESKTOP/

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DEVELOPERS.GOOGLE.COM/WEBMASTERS/
MOBILE-SITES/MOBILE-SEO/
Mobile configuration

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Internal links
D O Y O U K N O W W H E R E T H E Y ’ V E G O N E ?

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Play
with
AMP
YES, YOU CAN

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Crawl
errors
FIND YOUR

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Fetch
&
render

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Crawl
as
Google
DEEP DIVE

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Crawl
as
Google
DEEP DIVE

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BEING
Mobile
friendly
search.google.com/search-
console/mobile-friendly
varvy.com/mobile/

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Mobile errors & speed
F E E L I N G L A Z Y ? G O O G L E W I L L T E L L Y O U !

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targeting
THINKING
AND MOBILE-FIRST

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Personas
D O Y O U N E E D T O B U I L D N E W O N E S ?

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Personas
A D D D E V I C E T Y P E & C O N T E X T T O Y O U R P E R S O N A S

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Some
simple
personas
UPCLOSEANDPERSONA.COM
YOUGOV.CO.UK/PROFILESLITE
PERSONAPP.IO
SEARCHENGINELAND.COM/ HUMAN-
SIDE-SEO-POWER-PERSONAS-255747
BLOG.KISSMETRICS.COM/
USER-PERSONAS-FOR-SEO
GET YOURSELF

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Common
user
stories
MAP OUT
MOZ.COM/BLOG/KEYWORD-RESEARCH-
FOR-THE-MODERN-CUSTOMER-
JOURNEY
GATHERCONTENT.COM/BLOG/
ADOPTING-AGILE-APPROACH-
CONTENT
GOV.UK/SERVICE-MANUAL/AGILE-
DELIVERY/WRITING-USER-STORIES

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User stories
C R E AT E U S E R S T O R I E S F O R S I T E U S E S
As a…
I want to…
ACTOR:
NARRATIVE:
So that…GOAL:
CONTEXT: Using…

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content
THINKING
AND MOBILE-FIRST

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Mobile
content
experience
CRAFTING THE

39. •Pizza and Pizza
Delivery ( e . g . P i z z a
n e a r m e , P i z z a H u t )
•Fast Food
Restaurants ( e . g .
M c D o n a l d s , C h i c k - F i l -
A )
•Juice ( e . g . J u i c e b a r ,
t r o p i c a l s m o o t h i e )
@PAGESAUCE
Keyword research
Y O U R A U D I E N C E ’ S I N T E R E S T S C H A N G E B Y D E V I C E
•Restaurant Reservations and
Booking ( e . g . O p e n T a b l e , N Y C
r e s t a u r a n t w e e k )
•Online Grocery Shopping and
Delivery ( e . g . P e a p o d , A m a z o n
F r e s h )
•Prepared Foods ( e . g . M e a l s
d e l i v e r e d , p r e p a r e d m e a l
d e l i v e r y )

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Mobile
suggest
options
KNOW YOUR

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Formats
mobile
loves
THINK ABOUT

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Formats
mobile
loves
THINK ABOUT

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Formats
mobile
loves
THINK ABOUT

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Personsal
distribution
A MORE

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Mobile intent
THINKWITHGOOGLE.COM/COLLECTIONS/MICROMOMENTS.HTML

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User
needs
UNDERSTANDING
GOOGLE SEARCH QUALITY
EVALUATOR GUIDELINES (PAGE 56)

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C O N T E X T & I N T E N T T O B E R E L E V A N T

48. A mobile-first index means
a mobile-first SEO attitude
@PAGESAUCE
KEY TAKEAWAY

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Thank
You
@PAGESAUCE
#DIGITALOLYMPUS
BIT.LY/OLYMPUS-MOBILE