Google Hangout On Air Wednesday 2/7/2014 Why you need an E-Book for your Business? What to write about? Components of an E-Book? Graphics - Outsource and DIY How to do it... Practical "Show and Tell"

1. “HOW TO CREATE A FAB E-BOOK
ON A LOW BUDGET”
Tips and tools for creating an E-book on a low budget

2. Why you need an E-Book
 Primarily: As a Free giveaway in
exchange for a name and email
address which is linked to your
Auto responder email service to
increase your email subscriptions
to remarket later.
 Brochure to promote your website
products / your services (Free or
Paid). Save on printing costs. Like
a digital brochure to read online.
 Example of Online Brochure:
http://issuu.com/sofiapacificoreis
/docs/brochure_poshchair_2014
_21e67beb6cff90
 Monetize Your E-Book (Paid
Version like Kindle / Amazon /
PDF format) E-Junkie.com
http://increaseyoursocialreach.com/

3. What to write about????
 Quality VS Quantity
 Need to KNOW your Target
Audience:
 Who is your Target Audience
 Are current or prospective
customers going to find it
interesting?
 Is it going to add value?
Start:
Title
Start:
Content
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4. Components of an E-Book
 Goal: What is the goal of the
eBook “Build a database of
potential customers”
 Audience: Who is the Target
Audience “Small Business
owners UK, Hospitality, Marine
and Manufacturing Industries.”
http://increaseyoursocialreach.com/

5. Components of an E-Book
 Structure: “Consistency is Key”
 Table of Contents
 Chapters or Sections
 Intro
 Sharing Buttons
 Conclusion
 Follow-up Section – Explanation of
each section or chapter of what
the reader has learned.
 Disclaimer
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6. Components of an E-Book
 Descriptive Title:
 Images:
 Logo Images
 Product Images
 Branded Image
 Add images to the beginning
of the sections or chapters –
Visual elements
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7. Components of an E-Book
 Links:
 Website
 Social Media Sites
 Contact Form
 Services Page
 Relevant Blog Posts to further
explain your views
 Cite relevant sites i.e
Wikipedia or About.com
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8. Graphics – “Be as specific as possible”
Outsource it:  Fiveer.com http://www.fiverr.com/l/l-ebook_cover_design
 If you are going to create a Kindle book >>
https://kdp.amazon.com/help?topicId=A17W8UM0MMSQX
6
 Steve GFX – Email Contact: mailto:steve@gfx-1.com
 Odesk Freelancers – E-book Cover – Prices vary depending
on the country selection.
 Elance.com
 99Designs.co.uk
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9. Graphics – “Be Creative but keep it simple”
DIY: Free
Resources
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 Canva –
 Sneak Peek of My Canva Kindle Example
 You’ll see an example on the next slide
 PicMonkey
 Google Images – Labelled for reuse and modification

10. Graphics
Example of a
Kindle Cover
made with
Canva.com
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11. Creating in PowerPoint
Important: Always start with your slide size
set to the aspect ratio you intend to use. If you
change the slide size after you’ve created
some slides, your pictures and other graphics
will be resized. This could potentially distort
their appearance.
To create an e-book with
PowerPoint, do following:
 Start with a previous
created template where
you’ve customized the
Header and Footer with
your Business Logo and Links
to a contact form and
mention of your email
address.
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12. Creating in PowerPoint
 Create New > Blank Presentation > Create
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13. Creating in PowerPoint
 Create New > Blank
Presentation > Create
 Add your own content.
 Or, go to the Design tab and
open the Page Setup Dialog.
Click the Slide Size dropdown
and pick A4 Paper
(210x297mm) (Note: Need to
change slide orientation to
Portrait )
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14. Creating in PowerPoint
 The potential of PowerPoint
is great for visual content
because:
 Add Tables
 Pictures/ Images
 ClipArt
 Screenshots
 Shapes
 Charts
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Hyperlinks
Videos
SmartArtWordArt
Layouts

15. Images: Remove Background
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16. Images (Show and Tell)
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B E F O R E A F T E R

17. Images (Show and Tell)
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ShowandTell
Example of a
bullet Point
Another Example

18. Creating in PowerPoint
 When all is completed and checked for proof writing:
 I would keep a copy in PPT so later adjustments or changes that
need to be added.
 Need to Save presentation as a PDF document
 Then you can compress it with smallpdf.com
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19. Save as a PDF
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20. Happy Compressing!!
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21. Smallpdf.com
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22. How to do it…
 Create PPT Template
 Header
 Footer
 Disclaimer
 Insert Graphic
 Create Content
 Sharing Social Media Buttons
 Call to Action (CTA)
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CLICK ME!!

23. Call to Action…
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24. Tips
 Use your Imagination and your creativity
 Research your content having your target audience in mind.
 Use PowerPoint for extra visual elements and read proof
your content.
 Outsource your graphics if necessary. Be an “Outepreneur”.
 Or create graphics with canva.com
 Use Smallpdf.com if required
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25. Ask Sofia!!