Printcasting is a Knight News Challenge project that allows anyone to easily create printable magazines using their own or others' content without design skills. It makes print advertising affordable and accessible through an online ad placement tool. Printcasts are automatically generated as PDF magazines and distributed via email and the web. Revenue is shared between content contributors, publishers, and the Printcasting network to support the operations. It aims to help small, niche publishers and businesses access the "long tail" print advertising market.

1. People-Powered Magazines

6. Make a magazine like this …

7. … or this …

8. … or this!

12. How Printcasting Works Content comes from participating bloggers, news sites with RSS feeds. Choose feeds, layout and frequency. PDF magazines are created automatically and sent to subscribers by e-mail. Local businesses create and purchase ads online. Prices are affordable due to niche focus. Everyone gets a cut! Print and distribute publications with promise. May be a publisher, or a print provider or newspaper.

17. Look at the Base! Bakersfield Businesses Growth opportunity is all here. Self-serve advertising is the only scalable way to reach these businesses. Most ad revenue comes from here.