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The Travel/Hospitality/Tourism industry has experienced massive changes over the last couple of decades due to the advent of modern technology, the commoditization of travel and the impact of the sharing economy. This presentation, delivered by the Pace team at Content Marketing World 2015, brought forward disruptors and innovators in the industry, fostering discussion around techniques that destinations, hoteliers and cruise lines can use to shore up their positions with storytelling practices and distribution strategies to fend off newcomers from the sharing economy; they include home-away-from-home service AirBnB and local tour guide service Headout.
-Disruption is the new normal in travel
-Opportunities lie in relevance and personalization
-Change will be lead by consumer behavior and preferences
-Turn challenges into opportunities to stand out from the crowd
-Be awesomely omni-channel (okay, if not that, then at least be awesome on mobile)
-Find your niche and merchandize it!