Wondering how content marketers can make the most of the recent Instagram updates? Find out in this quick POV from the team at Pace.

1. Instagram
A Quick POV from Pace
NEW: Horizontal & Vertical Visual
Formats
September 2015

2. Instagram: What’s New?
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What is Instagram?
Instagram is a social network that enables users to take pictures and videos,
and share them with friends. Instagram integrates with various other social
networks (Facebook, Tumblr, Twitter, Flickr) to allow for sharing of visual
content across the social sphere.
What’s New?
• In August 2015, Instagram launched landscape and portrait formats, in
addition to its ubiquitous square format.
• The way that images can be captured and shared now corresponds to use
of a rectangular Smartphone, without any cropping needed.
• Videos can be consumed in a widescreen format, in line with typical
shooting and viewing formats.
• Instagram filters are now the same for photos and videos.
• Users can now adjust the intensity of filters on videos in addition to photos.
Source: Instagram Blog (Read More)

3. The Content Opportunity for Brands
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Tell a Better Story
• Share more visual content on the platform without having to crop or
reformat visual assets entirely.
• Tell a better story without losing visual aspects.
Source UGC to Integrate Across Channels
• Generate more UGC (user generated content) by making it easier for your
customers to share.
• Seamlessly integrate all visual content across channels, including your
social networks, website, digital content hub, blog and display campaigns.
• Aggregate Instagram content onto your website with a content curation tool
such as Pixlee, Olapic or Curalate.
Enhance Your Video Content
• Post engaging video content in a true cinematic format, rather than
shrinking the video or having to crop out storytelling elements.

4. Contact usto discuss how Instagram can
fit into your content program.
Brooke Wagner
Director, Social Media and Content Activation
brooke.wagner@paceco.com