1. My
Cart.com

2. New Hypothesis – Value Proposition
“For people in Colombia between ages of 40 and 45,
who need an aggregate value for their food cart,
the MyCart.com service is a consumer service that provides
franchises with distinct features and benefits in the street food market.
Unlike other food franchises, our franchise serves as a
constant support and teaching for the specific target.”
My
Cart.com

3. My
Cart.com
Marketing Strategy

4. Marketing Strategy
My
One by One Cart.com
 Begin with a soft launch.
 Take one by one street food cart owner.
 Start with the basic! Step by step.
 Improving order:
1. Brand’s uniform.
2. Presentation cards.
3. Update work tools
(kitchen elements).
4. Cart structure and design renovation.
5. Advertisement.
6. Entrepreneur classes.
 After achieving experience and knowledge,
we take another street food cart owner.

5. Marketing Strategy
My
SEO Cart.com
 Look the keywords searched in Google!
Keyword Spanish - English Translation Competition Global Monthly Searches Local Monthly Searches (Colombia)
franquicias Franchise Low 823.000 40.500
un negocio rentable A profitable business Low 135.000 14.800
negocio comida Food business Low 14.800 2.900
negocio de comida Food as a business Low 14.800 2.900
People searches
que negocios montar What business to launch Low 40.500 1.900
our solution
negocios exitosos Succesful business Low 18.100 1.600 = Opportunity!
empresa comida Food company Low 12.100 1.300
negocio de alimentos Food business Low 8.100 880
venta de franquicias Franchise acquisition Low 5.400 480
opciones de negocios Business options Low 1.600 320
 Important keywords to use: Business, food, franchise, profitable.

6. Marketing Strategy
My
Referral System Cart.com
 Mouth to mouth.
 “Refer your friends and family to obtain
amazing benefits!”.
 Reward our clients for referrals.
 Possible rewards:
 Discounts.
 Special support.
 Free advertisement.
 Website benefits.

7. Marketing Strategy
My
Flyer Cart.com
 Massive marketing method.
 Important keywords used:
 “Another level”
 “Own street food cart”
Begin your own street
 “Permissions”
food cart:  “Aggregate values”
 All permissions.
 “Profits”
 Huge aggregate
values.
 Great profits.
Contact us:
www.MyCart.com

8. Marketing Strategy
My
Website Structure Cart.com
 Website purpose: Obtain visitant sign up!
 Website structure:
 Home
 Slogan.
 What is it?
 Sign up.
 What we do
 Our objective.
 Important features/benefits.
 Sign up.
 Cart Owners
 Some cart owners pioneers.
 Cart owners description.
 Top of the menu.
 Sign up.
 FAQ.
 Contact us.

9. My
Cart.com
Target Market

10. Target Market
My
Market Segmentation Cart.com

11. Target Market
My
Market Segmentation Cart.com

12. My
Cart.com
Marketing Experiment

13. Marketing Experiment
My
Massive Newsletter Cart.com
 Project reference> Email marketing  Objective> Launch the MyCart.com project
campaign #1 for prospects. among a testing data base of potential
customers, in order to get prospects of
investors using an email creative and the
landing page hosted in the website.

14. Marketing Experiment
My
Massive Newsletter Cart.com
 Unique Selling Proposition (USP)> To have your own your own healthy street food
business and additionally take healthy street food advantage of the following
added value services:
 Rational and emotional reasons> Healthy street food for all lifestyles. Sold right in
your own food cart.
 Budget> USD$500
 Email creative> Next slide.

15. Marketing Experiment
My
Massive Newsletter Cart.com

16. Marketing Experiment
My
Massive Newsletter Cart.com
 The Results:

17. My
Cart.com
Marketing Page and Prototype

18. Marketing Page and Prototype
My
Marketing Page Cart.com
 Is now live!
 Check it out here
or visit
gutierrez2007.wix.com/mycart

19. Marketing Page and Prototype
My
Cart Prototype Cart.com
Double umbrella for rain or sun.
Advertisement.
Brand’s name.
Easy and simple
accounting system.
Best kitchen tools.
Personalized banner. Big wheels for easy
transportation.

20. My
Cart.com
Assignment Lessons

21. Assignment Lessons My
Cart.com
 Our MVP can have a soft launch. We will adapt our
service by merging street food carts one by one.
 People search the topic in search engines. Here is
an opportunity!
 A referral system, flyers and a simple website are
the perfect tools to achieve our goal.
 We have a deep knowledge of our main target.
 $86 to obtain a client. Not expensive.
 We have a website! Click here
 We must continue experimenting with the rest of
the marketing strategy.