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Diseñando Servicios (Públicos) · Service Design Drinks Buenos Aires

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El Diseño de Servicios aplicado a los servicios del sector público. El caso del rediseño de la experiencia de salud maternal en Marikina City, Filipinas.

Veröffentlicht in: Design
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Diseñando Servicios (Públicos) · Service Design Drinks Buenos Aires

  1. 1. Diseñando Servicios Públicos Pablo Fernández Vallejo @pablitofv Buenos Aires Service Design Drinks · Enero 2018
  2. 2. Hola!
  3. 3. Diseño Industrial
  4. 4. UXer
  5. 5. MA Open Design
  6. 6. Design Thinking
  7. 7. Problema Solución PROCESO DE DISEÑO Definición del Problema Brief de Diseño DESARROLLAR ENTREGARDESCUBRIR DEFINIR
  8. 8. S. Di Russo (2013): https://ithinkidesign.wordpress.com/2013/03/26/design-wars/ Large Scale Systems Systems and Behaviour Artifacts and Experiences Artifacts OBJECT SERVICE SYSTEM Product Interior Engineering Interaction Design Human Computer Interaction Urban Planning Architecture Service Design Policy Design Systems Design Infrastructure Public Service Infrastructure Environment SME’s Strategic Design Culture User Experience Anthropological Design Human Centered Design Fashion Jewelry Graphic Web+New Media Level of Complexity HIGH LOW
  9. 9. Iconos de Percy Batalier, Jivan, Stock Image Folio, Rediffusion, Ale Estrada, Yu luck, Xinh Studio, Baboon designs y Rockicon de The Noun Project Educación Transporte Desarrollo Social Salud Electricidad Gestión de Residuos Migraciones Seguridad
  10. 10. ¿Por qué diseñar servicios (públicos)? Dar respuesta a las necesidades de los ciudadanos Prototipar antes de implementar Crea servicios más humanos
  11. 11. REINO UNIDO Government Digital Service “The job of a service designer in government is 90% archeology (...) The next 10% is a lot harder - stitching them together into a coherent service that a user can use unaided.”
  12. 12. REINO UNIDO Government Digital Service From end-to-end From front to back In every channel
  13. 13. CHILE Rediseño del Fondart “Elaborar un análisis, un diagnóstico y una propuesta integral de rediseño del concurso Fondart Nacional, que contemple una nueva estructura, focalización, modelo de gestión, resultados esperados e indicadores de seguimiento para su evaluación”.
  14. 14. METRO MANILA
  15. 15. Mejorar la calidad de la atención médica a madres e infantes a través del diseño.
  16. 16. Centros de Salud 4 Trabajadores/as de la Salud Madres 2015
  17. 17. Centrado en Procesos Centrado en el Paciente DESDE HACIA
  18. 18. LLEGADA BIENVENIDA ESPERA WAYFINDING INTERACCIÓN
  19. 19. LLEGADA BIENVENIDA ESPERA WAYFINDING INTERACCIÓN
  20. 20. Lecciones Aprendidas
  21. 21. Conocer a tus stakeholders
  22. 22. Entender el contexto
  23. 23. Respetar a tus usuarios
  24. 24. Anticiparte
  25. 25. Data. Design methods for developing services Design Council, Reino Unido
  26. 26. Data. Creando valor a través del Diseño de Servicios Diseño de Servicios UC, Chile
  27. 27. Gracias! @pablitofv

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