1. Planner
03/02/2014

2. 03/02/2014

3. Description
•
•
•
•
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Helps students to get organised
Funny (With pictures and jokes)
Clear
With images to collect
Buying planners and adding images/ pictures/
jokes
• Cheap

4. Description Sellary
• A small shop
• At schools
• Maybe mobile and visiting
schools
• Later via internet

5. Production
Two possibilities:
• Buying planners via eBay and
add pictures
• Doing the layout and going to
a shop, there they print the
planners

6. 03/02/2014

7. Target audience
• Children
• Young people who have
a lot of things to do.
• Students that have
difficults to get
organised
• Firms (sell them
topupils)

9. Location and Sales
First option of Production
• Buying planners via
eBay
• Adding the images: at
home
• Sellary: -Via Internet
-In Malta
-In Spain
-In Germany

10. Location and Sales
Second option of Production
• Designing the planner
with the funny pictures
on digital media
• Print, produce and
distribute sales target
countries from Spain
• Sellary: -Via internet
-In Malta
-In Spain
-In Germany

12. Buying per eBay
• Ca. 11 Euros per planner
• Adding images at home have a
cost for unit
• Just a few pieces
• Sellary: ca. 18 Euros per planner
• Lot of time

13. Just doing the layout
• The Planner has 60 double-sided
• Printing 60 planners the cost for unit is 11.22 € :
– Printing is for unit 7.12 €
– Binding is for unit 1.50 €
– Shipping is for unit
2.60 €
• Printing and binding would be in Spain and will be sent 20 copies
of each country for sale
• Similar cost price
• Sales price without tax for unit would be 16 € and if it is sold by
blocks of 10 units would be 14 €
• Less work (only the design is created and then coordinating the
shipments)
• More planners (60 at first)
• Less time

15. Co-Workers
• For the sellary
• For adding the images
• People who live there

17. S.W.O.T. ANALYSIS (PAPER)
03/02/2014

19. COMPETITION
Local stationery
Internet Ebay
Item
Item condition:
new
Price:
10.97 €
Buy It Now
1
Unit
23.88 €
5
Units
22.31 €
X units
10
Units
21.27 €
X units
2 users following it Add to watch list
Shipping:
approx. 7.92€ Standard Int'l Postage | See Details See details about
international shipping here. Help icon of Shipping (opens a layer)
Item location:
Swanley, United Kingdom
Ships to:
America, Europe, Asia, Australia See exclusions
delivery:
The delivery deadline is 4 to 7 working days.

20. Other competitor
Häfft
• German planner
• Also with images, jokes, ...
• Expensive