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La Generación Z y tendencias: 
Lo que se viene 
Pablo Bermúdez Mogni 
Chief Disruption Officer & CEO 
www.hashtag.pe 
@pab...
Sorry, Millennials… 
Bienvenida Generation Z 
La nueva gran audiencia 
¿Cómo cambiarán el mundo?
Los Millennials: Gen Y 
Los Millennials 
• La Generación más estudiada de la historia de la humanidad
Los Millennials: Gen Y 
Los Millennials 
• La Generación más estudiada de la historia de la humanidad 
¤ Na$vos 
Digitale...
Generation Z: ADN Digital
Generation Z: ADN Digital 
1. La 
cohorte 
de 
jóvenes 
que 
siguen 
a 
los 
millennials 
2. Nacidos 
desde 
1995: 
Existe...
Generation Z: ADN Digital 
10. SMS 
(solo 
cuando 
no 
$enen 
3G/4G) 
11. Muy 
pocos 
usan 
Twiber, 
prefieren 
Facebook, ...
Generation Z: ADN disruptivo 
Millennial (Gen Y) 
• 2 pantallas 
• Se comunican mejor con 
texto 
• Comparten cosas 
• Enf...
Generation Z: en cifras 
Con$nente 
o 
Subcon$nente 
0 
– 
14 
años 
África 
39.8% 
Asia 
25.0% 
Europa 
15.6% 
América 
2...
76% Quiere que sus hobbies se transformen en un trabajo real* 
*Cifras de USA 
Generation Z: ADN Digital
76% Les preocupa el impacto de la humanidad sobre el planeta Tierra* 
*Cifras de USA 
Generation Z: ADN Digital
Gen Z: ¿Cómo les hablamos?
Gen Z: ¿Cómo les hablamos? 
1. No 
hablemos… 
“enganchemos” 
2. Diversas 
redes 
sociales 
y 
blogs 
3. Visualmente 
a 
tr...
Gen 
Z: ¿Cómo les hablamos? 
7. Atrae 
su 
curiosidad 
8. Dale 
el 
control 
de 
su 
experiencia 
9. Conecta 
las 
histori...
¿Qué se viene? 
• Mobile Advertising 
• Redes Sociales Corporativas 
• Internet of Things 
• Real Time Marketing 
• Social...
El futuro del marketing digital 
Trends y hacia dónde vamos 
Pablo Bermúdez Mogni 
Chief Disruption Officer & CEO 
www.has...
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La Generación Z y Tendencias del Marketing Digital | Marketers Perú 2014

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Presentación de Pablo Bermúdez en el evento de Marketing Digital Marketers Perú 2014

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La Generación Z y Tendencias del Marketing Digital | Marketers Perú 2014

  1. 1. La Generación Z y tendencias: Lo que se viene Pablo Bermúdez Mogni Chief Disruption Officer & CEO www.hashtag.pe @pablober pablo@hashtag.pe
  2. 2. Sorry, Millennials… Bienvenida Generation Z La nueva gran audiencia ¿Cómo cambiarán el mundo?
  3. 3. Los Millennials: Gen Y Los Millennials • La Generación más estudiada de la historia de la humanidad
  4. 4. Los Millennials: Gen Y Los Millennials • La Generación más estudiada de la historia de la humanidad ¤ Na$vos Digitales ¤ Redes Sociales ¤ SmartPhones ¤ MP3 ¤ SMS ¤ IM (mensajería instantánea) ¤ Gran sen$do de comunidad (global y local) ¤ Rechazo a los convencionalismos ¤ Mul$tarea ¤ Mul$media ¤ Son más cercanos a sus padres
  5. 5. Generation Z: ADN Digital
  6. 6. Generation Z: ADN Digital 1. La cohorte de jóvenes que siguen a los millennials 2. Nacidos desde 1995: Existen en redes desde antes de nacer 3. Hijos de inmigrantes digitales, sí, pero padres conectados 4. SmartPhones, tablets, laptops, educación electrónica 5. No usan mail usan WhatsApp o Messenger 6. Expertos en consultar fuentes web 7. Expertos al invocar el poder del Crowdsourcing 8. Sumamente verdes: Prefieren perder su trabajo que trabajar en uno que dañe al planeta 9. Muy independientes y compe$$vos: Ser “estudioso” es admirado
  7. 7. Generation Z: ADN Digital 10. SMS (solo cuando no $enen 3G/4G) 11. Muy pocos usan Twiber, prefieren Facebook, Instagram, Youtube, Snapchat 12. Neflix: Además, bajan música y películas 13. Muchos se dedican a trabajo voluntario 14. Mul$tarea y Mul$media, más que los Millennials 15. Tres cuartas partes de los GenZ quiere desarrollar su propio negocio 16. Son altruistas, quieren que su trabajo deje una huella posi$va en el mundo
  8. 8. Generation Z: ADN disruptivo Millennial (Gen Y) • 2 pantallas • Se comunican mejor con texto • Comparten cosas • Enfocados en el presente • Optimistas • Quieren ser descubiertos Gen Z • 5 pantallas • Se comunican mejor con imágenes • Crean cosas • Enfocados en el futuro • Realistas • Quieren trabajar para lograr el éxito en base a su esfuerzo
  9. 9. Generation Z: en cifras Con$nente o Subcon$nente 0 – 14 años África 39.8% Asia 25.0% Europa 15.6% América 24.1% Centroamérica 29.6% Sudamérica 25.6% Norteamérica 19.7%
  10. 10. 76% Quiere que sus hobbies se transformen en un trabajo real* *Cifras de USA Generation Z: ADN Digital
  11. 11. 76% Les preocupa el impacto de la humanidad sobre el planeta Tierra* *Cifras de USA Generation Z: ADN Digital
  12. 12. Gen Z: ¿Cómo les hablamos?
  13. 13. Gen Z: ¿Cómo les hablamos? 1. No hablemos… “enganchemos” 2. Diversas redes sociales y blogs 3. Visualmente a través de múl$ples pantallas 4. Paquetes pequeños de información 5. Content Marke$ng y Storytelling 6. Apela a su espíritu emprendedor
  14. 14. Gen Z: ¿Cómo les hablamos? 7. Atrae su curiosidad 8. Dale el control de su experiencia 9. Conecta las historias y las pantallas con paradigmas interac$vos 10. Inspira su lado social 11. Inspira su lado ecológico 12. Capacítalos y entrénalos online… les gusta. Hazlos expertos
  15. 15. ¿Qué se viene? • Mobile Advertising • Redes Sociales Corporativas • Internet of Things • Real Time Marketing • Social Business Intelligence • Social CRM • Augmented Reality • Minority Report
  16. 16. El futuro del marketing digital Trends y hacia dónde vamos Pablo Bermúdez Mogni Chief Disruption Officer & CEO www.hashtag.pe Gracias!!! @pablober pablo@hashtag.pe

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