1. 5 Reasons Why You Should
Consider SMS Marketing

2. SMS is an invaluable tool for marketing and
remains the most universal mobile medium
to date…
Why SMS

3. …SMS is also the most common form of
communication in the UK*
Why SMS
*Source: Ofcom

4. Here are 5 reasons to consider SMS for
marketing…
SMS for Marketing

5. 1. Reach

6. 92% of adults in the UK own a mobile
phone. That’s around 46m people…
1. Reach

7. …and with the ability to send messages to
practically any mobile phone, the reach of
SMS makes it a great tool for marketing.
1. Reach

8. 2. Instant

9. The average delivery time for a text
message is under 7 seconds*…
2. Instant
*Source: Simply Cast

10. …putting your message into your audience’s
pockets almost instantly.
2. Instant

11. 3. Open Rates

12. SMS boasts an average open rate of 98%,
compared to just 22% for email*.
3. Open Rates
*Source: Slick Text

13. 4. Engagement

14. The average CTR of URL’s in text messages
is 19%, significantly higher than email CTR’s
at just 4.2%*.
4. Engagement
*Source: TextBoard and Mailchimp

15. SMS marketing coupons are 10x more likely
to be redeemed and shared than mail or
newspaper coupons*.
4. Engagement
*Source: Slick Text

16. 5. Spam Protection

17. Strong regulations around the use of SMS
for marketing purposes keeps the amount of
spam down.
5. Spam Protection

18. Recent heavy fines handed out by the
Information Commissioner's Office (ICO)
have helped decrease the amount of SMS
spam…
5. Spam Protection

19. …allowing mobile users to feel protected
and more secure about the messages they
receive.
5. Spam Protection

20. In comparison, email spam has increased
significantly over the past 10 years, and now
spam accounts for around 70% of all emails
sent*
5. Spam Protection
*Source: Symantec Intelligence Report

21. 1. Wide reach
2. Almost instant delivery
3. High open rates
4. Engagement
5. Strong regulations around spam
Summary

22. About Oxygen8

23. As a leading UK SMS aggregator, we pride
ourselves on developing new ways for
businesses to interact with their customers
and consumers worldwide.
About Oxygen8

24. • SMS Marketing Platform – Send and analyse SMS campaigns.
• SMS Gateway API – Send and receive SMS from your own
software and applications.
• SMS Short Codes – Five digit memorable numbers, for use in
marketing campaigns.
• SMS Solutions – Tailor-made solutions, built to help you improve
your inbound and outbound communications.
Our Solutions
Learn More

25. Tel: 0808 206 0808 | Tel (International): +44 121 621 2000 | SMS: Text SALES to 65065 | Email: sales.uk@oxygen8.com
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Enquire Today

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