12 ways the tech sector can help the world cut emissions in 1/2 in 12 years.

1. 12 12IN

2. 12 WAYS
12 YEARS
FOR TECH COMPANIES TO HELP
1/2 ALL
GLOBAL CLIMATE EMISSIONS IN

3. WEAREENTERING
A CLIMATE CRISIS.
WERISK
AHOTHOUSEEARTHFUTURE.

4. THEPOWEROFDIGITILIZATION
ITCANACCELERATETHEWORLDTOWARDSHOTHOUSEEARTH
OR HELP STOP GLOBAL WARMING.
ITNEEDSACOMPASS

5. SOLUTIONSEXISTINEVERYECONOMICSECTOR.
BUT THEY MUST BE
SCALED UP
EXPONENTIALLY

6. SALE
BUY
NOW
EVERYDAY,
TECHCOMPANIESINFLUENCE
THEDECISIONSOF
4BILLIONCONSUMERS.

7. DIRECTINFLUENCE
INDIRECTINFLUENCE
2018 2030
15%
35%
WITHGREATPOWERCOMES
GREAT RESPONSIBILITY.
THE DIGITAL REVOLUTION
CANHELP 1/2 EMISSIONSBY2030.

8. 1
BECOMEGENUINE
PLANETARYSTEWARDS
ANDCLIMATELEADERS
ACTION

9. MOST BIG TECH COMPANIES HAVE
GLOBALAMBITIONS
IN THEIR MISSION STATEMENTS.
ITISTIMETOINCLUDETHEPLANET.

10. @AMAZON:
TOBEEARTH’SMOSTCUSTOMERCENTRIC
COMPANY,WHERECUSTOMERSCANFINDAND
DISCOVERANYTHINGTHEYMIGHTWANT
TOBUYONLINE.

11. SUSTAINABLE
ON A STABLE, RESILIENT EARTH
@AMAZON:
TOBEEARTH’SMOST CUSTOMERCENTRIC
COMPANY,WHERECUSTOMERSCANFINDAND
DISCOVERANYTHINGTHEYMIGHTWANT
TOBUYONLINE .

12. @MICROSOFT:
OURMISSIONISTOEMPOWER
EVERYPERSONANDEVERYORGANISATION
EVERYWHERETOACHIEVEMORE.

13. ON A STABLE, RESILIENT EARTH
@MICROSOFT:
OURMISSIONISTOEMPOWER
EVERYPERSONANDEVERYORGANISATION
EVERYWHERETOACHIEVEMORE .

14. @ALIBABA:
WEAIMTOBUILD
THEFUTUREINFRASTRUCTURE
OFCOMMERCE.

15. ON A STABLE, RESILIENT EARTHSUSTAINABLE
@ALIBABA:
WEAIMTOBUILD
THEFUTUREINFRASTRUCTURE
OF COMMERCE .

16. @FACEBOOK:
GIVEPEOPLETHEPOWERTOBUILDCOMMUNITY
ANDBRINGTHEWORLDCLOSERTOGETHER.

17. ON A STABLE, RESILIENT EARTH
UNOFFICIAL:
@FACEBOOK:
GIVEPEOPLETHEPOWERTOBUILDCOMMUNITY
ANDBRINGTHEWORLDCLOSERTOGETHER .
PROTECT DEMOCRACY.

18. DON’TREALLYHAVEAMISSIONSTATEMENT.
WE’RE GIVING THIS ONE TO YOU FOR FREE:
@APPLE:
TO BUILD TECHNOLOGY
THAT ENRICHES ALL LIVES ON
A STABLE, RESILIENT EARTH

19. @GOOGLE:
ORGANISETHEWORLD’SINFORMATIONTOMAKEIT
UNIVERSALLYACCESSIBLEANDUSEFUL.

20. FOR PLANETARY STEWARDSHIP
UNOFFICIAL:
@GOOGLE:
ORGANISETHEWORLD’SINFORMATIONTOMAKEIT
UNIVERSALLYACCESSIBLEANDUSEFUL .
DO GOOD FOR PEOPLE AND PLANET.

21. HYPER-GROWTH UNICORNS
ARE96%DIGITAL.
BUTONLY1 OUTOF7
HAVEACLIMATETARGET

22. 1.
2.
3.
4.
EDUCATE ALL STAFF AND BOARDABOUTCLIMATE.
HALVE YOUR EMISSIONSINADECADEORSOONER.
INFLUENCE YOUR VALUE CHAIN TODOTHESAME.
MAKEALLPRODUCTSGOODFORTHECLIMATE.
INSPIRE AND HELP USERS TO HALVE THEIR EMISSIONS.
CLIMATE LEADERS CALL TO ACTION

23. 2
USEARTIFICIALINTELLIGENCE
FORTHEBENEFIT
OFTHEWORLD
ACTION

24. WE INCREASINGLY TRUST AI
TOMAKEDECISIONSFORUS.
THOSE DECISIONS MUST SUPPORT
ASUSTAINABLEFUTURE.

25. VIRTUALASSISTANTSWILLINCREASINGLY
MAKECONSUMPTIONCHOICESFORUS.
LET'SMAKETHESECHOICESSUSTAINABLE.

26. DESIGNALGORITHMSTOSUPPORTTRANSITION
TOAZERO-CARBONSOCIETY.
ARTIFICIAL INTELLIGENCE CALL TO ACTION

27. 3
USE
SOCIALMEDIA
FORGOOD
ACTION

28. SOCIAL MEDIA HAS
POLARIZEDINFORMATION
AND CONTRIBUTED TO INACCURATEWORLDVIEWS.
ITSHOULDUNITEUS,NOTDIVIDEUS.

29. WENEEDTORE-ENGINEERSOCIALMEDIATOOLSTO:
1. HELPPEOPLEMAKESENSEOFTHEPLANETWELIVEON.
2. SUPPORTDEMOCRATICPROCESSES.
3. BUILDGLOBALCOMMUNITIESAROUNDSOCIETALGOALS.
SOCIAL MEDIA CALL TO ACTION

30. 4
MAKELOW-CARBON
DESIGN
DEFAULT
ACTION

31. MAKEZERO-CARBONDESIGNTHENEWDEFAULT.
DESIGNFORSHARINGANDREUSEOFTHINGS.
DESIGNFORREPURPOSEANDRECYCLEOFMATERIAL.
LOW-CARBON DESIGN CALL TO ACTION
1.
2.
3.

32. 5
ENABLEALLCOMPANIES
TOADOPTCIRCULAR
BUSINESSMODELS
ACTION

33. ENABLECIRCULARSERVICESFORSHARING,
RE-PURPOSE,REUSEANDRECYCLING.
ACCELERATEADOPTIONOFSUSTAINABLESERVICES
FORTRANSPORT,SPACE,GOODS,MATERIALS.
DEVELOPNEWTOOLSTOMAKEITEASY
TOMEASURE,MONITORANDACT.
CIRCULAR BUSINESS CALL TO ACTION
1.
2.
3.

34. 6
REWARD
LOW-CARBON
CONSUMPTION
ACTION

35. E–COMMERCE PLATFORMS CAN
SUPPORTSOCIALRESPONSIBILITY
AND CREATE INCENTIVES FOR
LOW-CARBONCONSUMPTION.

36. 4OUTOF10PEOPLEWANTSTO
MEASURETHEIRFOOTPRINT.
HELPTHEMTOMEASUREANDACT.
10 HOT CONSUMER TRENDS 2019 (ERICSSON CONSUMER LAB)

37. MAKEENVIRONMENTALIMPACTVISIBLE
MAKELOW-EMISSIONSCHOICESTHEDEFAULT
ENABLEKNOWLEDGESHARINGABOUT
CLIMATESMARTSOLUTIONS
CONSUMPTION CALL TO ACTION
1.
2.
3.

38. 7
CREATEANEW
GENERATION
OFSEARCHENGINES
ACTION

39. Save the climate
PEOPLE RELY ON SEARCH ENGINES
FORINFORMATION.
LET’S MAKE SURE THAT THE ALGORITHMS ARE
RELIABLEANDUSABLEFORTHEGOODOFTHEPLANET.

40. 8
CREATENEW
STANDARDSFOR
DIGITALADVERTISING
ACTION

41. HALF OF ALL ADVERTISING IS DIGITAL.
ADVERTISINGCANCHANGEBEHAVIOURS
LET’S PROMOTE SUSTAINABLECHOICES
AND HEALTHYLIFESTYLES.

42. PROMOTESUSTAINABLECONSUMPTION.
LIMITADVERTISINGFORHIGH-EMISSIONSPRODUCTS.
SUPPORTGREENPRODUCTS
WITHBENEFICIALADVERTISINGSPACEANDRATES.
DEVOTEUNUSEDADVERTISINGSPACES
TOSOCIETALGOALS.
ADVERTISING CALL TO ACTION
1.
2.
3.
4.

43. 9
ENABLE
HEALTHYFOOD
CONSUMPTION
ACTION

44. TECHNOLOGY IS DISRUPTING THE GROCERY SECTOR.
USETHISUNIQUEMOMENTTOINFLUENCEEATINGHABITS.
CUTTINGMEATCONSUMPTIONANDHALVETHEFOODWASTEIS
ESSENTIALFORREDUCINGGLOBALEMISSIONS.

45. DIGITALSUPERMARKETSAREBUILTON
PERSONAL CONSUMER DATA.
NUDGEBEHAVIOURTOWARDAHEALTHY AND
SUSTAINABLE FOODCONSUMPTION.
ENABLEDIGITALAPPSTOREDUCE FOOD WASTE.
MAKEHEALTHY EATINGTHEDEFAULT.
FOOD CALL TO ACTION
1.
2.
33%
TODAYS GOAL:
50%
FOOD WASTE

46. 10
ENABLESUSTAINABLE
TRANSPORTATION
ANDTRAVEL
ACTION

47. ENABLEVEHICLE SHARING SERVICES, AUTONOMOUS
VEHICLESANDELECTRIFICATION.
SUPPORT DOWN-SCALINGFROMCARSANDSUVs
TOBIKES AND SCOOTERS.
SUPPORTANDPROMOTEELECTRIC TRANSPORT SYSTEMS.
REDUCE DEMAND FOR FLYINGBYREINVENTING
TECHNOLOGYFORVIRTUAL GATHERINGS.
TRANSPORTATION CALL TO ACTION
1.
2.
3.
4.

48. 11
ENABLE
THEENERGYINTERNET
ANDSMARTBUILDINGS
ACTION

49. DIGITALISATIONWILLENABLEZERO CARBON
BUILDING SPACEASASERVICE.
DIGITALISATIONPROVIDESVISIBILITY AND
AUTOMATED CONTROLTHATCANACCELERATEENERGY
SAVINGSINHOUSESANDRETROFITTINGOFBUILDINGS.
DIGITALISATIONENABLES100% RENEWABLE ENERGYAND
GRIDSYSTEMSTHATAREMORE RESILIENT
AND EFFICIENT.
ENERGY CALL TO ACTION
1.
2.
3.

50. 12
SUPPORT
TRANSFORMATION
TOSMARTSUSTAINABLECITIES
ACTION

51. USEAIANDINTERNETOFTHINGSTO OPTIMIZE
EXISTING INFRASTRUCTUREANDREDUCENEED
FORMOREROADSANDINFRASTRUCTURE.
MAKE CITY TRANSFORMATION FASTER
BYVISUALISINGASUSTAINABLE, HEALTHY
AND FOSSIL-FREE CITY.
SMART CITIES CALL TO ACTION
1.
2.

52. Authors
JOHANFALK&OWENGAFFNEY
EXPONENTIAL ROADMAP
For more information
EXPONENTIALROADMAP.ORG
Supported by
MISSION2020,PROJECTEVERYONE
Development and design sponsored by
INTERNETOFPLANET
Editing and visuals by
THENEWDIVISION