1. Urban Planning and economic growth
for the city of São Paulo
Domingos Pires
Metropolitan Business Planning for Economic Growth and Competitiveness
November 2012

2. SUMARY
 Context: São Paulo's Economy
 Urban and economic reestructuring in São Paulo
 SP2040 Plan: a strategic vision for city´s economic future
 Urban Planning and Urban Design for a more productive São Paulo
Urban Planning and economic growth
for the city of São Paulo

3. SUMARY
 Context: São Paulo's Economy
 Urban and economic reestructuring in São Paulo
 SP2040 Plan: a strategic vision for city´s economic future
 Urban Planning and Urban Design for a more productive São Paulo
Urban Planning and economic growth
for the city of São Paulo

4. SÃO PAULO
The Largest and the richest city of Brazil Economic makeup
 The 3rd largest GDP of Brazil 11.9%
(2nd: State of São Paulo; 1st: Brazil)
 Total GDP: US$ 219 BI (2009) 46.3%
39.4%
 GDP per capita: US$ 19,931 (2009) Services
Commerce
% of brazilian… Manufacturing
90
80
70
60
50
40
30
20
The 10th richest city of the World**
10
-
SOURCE: BRAIN, 2011. ** PWC
4

5. MACROMETROPOLIS PAULISTA

6. ECONOMIC HUB Belo Horizonte
Brasília Rio de Janeiro
Campinas
Ribeirão Preto
Mato Grosso
SP countryside
Guarulhos
Airport
Congonhas
Paraná Airport
SP countryside
Santos Port
Curitiba
Mercosul
6

7. SUMARY
 Context: São Paulo's Economy
 Urban and economic reestructuring in São Paulo
 SP2040 Plan: a strategic vision for city´s economic future
 Urban Planning and Urban Design for a more productive São Paulo
Urban Planning and economic growth
for the city of São Paulo

8. URBAN AND ECONOMIC REESTRUCTURING (I)
MANUFACTURING JOBS (1996/2006)
Productive and territorial changes of
São Paulo’s manufacturing:
 concentrated decentralization;
 downsizing and outsourcing;
 dispersion in the urban fabric;
SOURCE: Metamorfoses Paulistanas, SMDU; Cebrap, 2012.
8

9. URBAN AND ECONOMIC REESTRUCTURING (II)
SERVICES GROWTH (1996/2006)
Complex and sophisticated
services development;
• E.g. Telecom; IT; Specialized
consultancies
(legal, comunications, manegment)
• Productive services (20% of
national employments/ 33% of
national income); Technological
services(18%/ 26%); Financial
Services (24%/ 28%)
SOURCE: Metamorfoses Paulistanas, SMDU; Cebrap, 2012.
9

10. URBAN AND ECONOMIC REESTRUCTURING (III)
FINANCIAL SECTOR
% of employment
“Centro”: 33% (1996);
21% (2006)
“Paulista”: 10% (1996);
18% (2006)
“Berrini”: 3,7% (1996);
6% (2006)
10

11. URBAN AND ECONOMIC REESTRUCTURING (IV)
TECNOLOGICAL SERVICES
% of employment
“Centro”: 3% (1996);
7% (2006)
“Paulista”: 4% (1996);
8% (2006)
“Berrini”: 5,5% (1996);
15% (2006)
11

12. URBAN OPERATIONS
LAPA-BRÁS
ÁGUA BRANCA RIO VERDE-JACU
MOOCA-VILA CARIOCA

13. SUMARY
 Context: São Paulo's Economy
 Urban and economic reestructuring in São Paulo
 SP2040 Plan: a strategic vision for city´s economic future
 Urban Planning and Urban Design for a more productive São Paulo
Urban Planning and economic growth
for the city of São Paulo

14. A PACT FOR
THE FUTURE OF THE CITY
consensus building
long term strategic vision
articulation of sectorial policies
sharing agendas
citizens, governments, companies and organizations in the
same direction
growing investments and foster partnerships
a more productive economy
a more attractive city
create, capture and recicle values
monitoring and assessing
management system, indicators and targets
14

15. Vision The city we all want
Imbalances
Unequal Underutilization of Social and Water scarcity Municipal Dinamic economy
housing and job areas with urban spatial for supply vs. services vs. vs. Agglomeration
distribution infrastructure segregation Water surplus to Metropolitan diseconomies
drainage demand
Axes
Social Cohesion Urban development Environmental Mobility and Business
1 – Vulnerabilities 1– improvement accessibility Oportunities
reduction Compact, polycentric 1- Bring back the water and 1-Demand menagement 1- Favorable
2 – Access to and equivalent city the urban rivers 2-Expantion of environment for
pportunities 2- Enhancement of the 2- Sustainable management transportation system bussiness
3 – Citizenship landscape of solid waste 3-Regional articulation 2- Workforce
enhancement 3- Integration of the 3- Improve green 4-Management and qualification
city to its environment infrastructure financing 3- Diversify economic
4- Control air pollution activity
Catalytic projects
Lively Rivers Urban parks 30 minute city Comunities Opportunities Open city
poles
Financing, monitoring and assessment
Financing
Management, indicators and targets
15

16. FUTURE'S ECONOMIC VISION
“A low carbon production structure, diverse and
rich in opportunities for workers, businesses and
investors. Developed from a strong
infrastructure of knowledge, is based on the
excellence of its human
capital, creativity, technology and innovation.”
16

17. PROPOSALS
1. Business friendly environment
 Achieve international patterns for opening businesses CITY
 Smart infrastructure investment COMPETITIVENESS
 Manage real estate costs
2. Human capital (skilled and diversified labor market)
 Achieve high standards on basic education TALENT ATTRACTION
 Expansion of technical education AND RETENTION
 Foster scientific exchange with others regions in the world
3. Production diversification and strategic sectors strengthening
 Improve monitoring systems GROWTH
 Strengthen strategic sectors (financial, technological, life STRATEGIES
sciences , creative economy)
 Approximate investors and entrepreneurs; incubators and
angel/ seed capital; basic research to the applied one
17

18. POLES OF OPPORTUNITIES
BUSINESS CENTERS AND REGIONAL DEVELOPMENT
CENTERS STRUCTURED AND STREAMLINED
Strengthening and integration of major
routes of the city’s businesses
Opportunities centers, inducing a
regional strategic decentralization of
the economic activities
 Itaquera Institutional Center
 EXPO São Paulo
 Technological Park of Jaguaré
 Development Center of the South region
18

19. OPEN CITY
SÃO PAULO MORE AND MORE FAVORABLE AND
RECEPTIVE TO CIRCULATION OF
IDEAS, INFORMATION, KONWLEDGE AND
PEOPLE
Modernizing, integrating and
expanding airport infrastructure
Conditions to attract and host
major events
Smart infrastructure, universal
broadband access and
integration of information and
monitoring system of the city
Attractiveness to
tourists, talents, R&D
investment
19

20. SUMARY
 Context: São Paulo's Economy
 Urban and economic reestructuring in São Paulo
 SP2040 Plan: a strategic vision for city´s economic future
 Urban Planning and Urban Design for a more productive São Paulo
Urban Planning and economic growth
for the city of São Paulo

21. URBAN PLANNING AND BUSSINESS
Productive transition and territorial impacts
Location and attractiveness for business and talents
Agglomeration economies X diseconomies
 mobility
 logistics
 land prices
21

22. THE STORY
AS TOLD BY THE PRIVATE SECTOR
credibility
advocacy
spatial integration
engagement
stability
SOURCE: BRAIN, 2011. 22

23. WHAT DOES IT TAKE TO BE A GLOBAL CITY?
Finances and business services
Science, technology, innovation, research and
Tourism
developing
Leadership sectors
Entertainment, culture and creative industry
(holdings, governments, etc.)
23

24. WHAT DOES IT TAKE TO BE A GLOBAL CITY?
Finances and business services
Science, technology, innovation, research and
Tourism
developing
Leadership sectors
Entertainment, culture and creative industry
(holdings, governments, etc.)
24

25. WHAT DOES IT TAKE TO BE A GLOBAL CITY?
Management Schools Events and
Consulting firms Finances and business services
Conventions
Science, technology, innovation, research and
Tourism
developing
Software and Business
Games industry corridors
Leadership sectors
Entertainment, culture and creative industry
(holdings, governments, etc.)
International Investment Attraction

26. THE ROLE OF URBAN PLANNING
Urban Design
Architectural Typology
Urban Planning qualifies and organizes
defines urban
defines development transformation
morphology, sets up
guidelines: areas, defines
distribution and the relationship
densification, flows and
between open and built
centralities intensity of uses, main
routes and public spaces spaces
value creation
Spatial distribution of Synergy between
activities and people public and private
26

27. URBANISTIC TOOLS DIRECTING ECONOMIC
ACTIVITIES LOCATION
IT
REDUNDANCY
BACK OFFICES
New Urban Operation DATA CENTERS
New Urban Operation
FRONT OFFICES
Existing Urban Operation
Future expansion of CDB
27

28. URBANISTIC TOOLS DIRECTING ECONOMIC
ACTIVITIES LOCATION
IT
REDUNDANCY
BACK OFFICES
New Urban Operation DATA CENTERS
New Urban Operation
FRONT OFFICES
Existing Urban Operation
Future expansion of CDB
28

29. 29
Source: http://www.wikipedia.org/

30. ROAD SYSTEM
NEW AVENUE
30

31. ROAD SYSTEM
OPEN AND ENLARGING ROADS
31

32. TRANSIT
PUBLIC TRANSPORTATION AXES
32

33. GREEN AND INSTITUTIONAL AREAS
PROPOSAL
33

34. CYCLING
MOBILITY AND LEISURE
34

35. URBANISTIC TOOLS DIRECTING
ECONOMIC ACTIVITIES LOCATION
IT
REDUNDANCY
BACK OFFICES
New Urban Operation DATA CENTERS
New Urban Operation
FRONT OFFICES
Existing Urban Operation
Future expansion of CDB
35

36. 36

37. 37

38. axis
axis
anchor axis axis
anchor axis
anchor
anchor
anchor anchor
local
square
axis + local square + commercial boulevard
38

39. Urban Plan 39

40. - interligação de equipamentos
institucionais
- parque linear inundável
- uso cotidiano
Axis 5 – Linear Park Quirino dos Santos 40

41. - conexão de estações de metrô
- percursos seguros, ciclovia
- espaços públicos de permanência
- uso misto, comércio voltado para rua
Commercial Boulevard 41

42. Commercial Boulevard 42

43. URBANISTIC TOOLS DIRECTING
ECONOMIC ACTIVITIES LOCATION
IT
REDUNDANCY
BACK OFFICES
New Urban Operation DATA CENTERS
New Urban Operation
FRONT OFFICES
Existing Urban Operation
Future expansion of CDB
43

44. 44

45. GROWTH STRATEGIES IN THE EAST ZONE
POLO INSTITUCIONAL
POLO ECONÔMICO
45

46. URBAN PLANNING AND BUSSINESS
Scale of urban improvements x targeted policies
Complexity of challenges x culture
Relocation x spatial oriented inducement
46

47. Urban Planning and economic growth
for the city of São Paulo
Domingos Pires
Metropolitan Business Planning for Economic Growth and Competitiveness
November 2012