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1. H.R COLLEGE OF COMMERCE AND ECONOMICS
SUBJECT: COMMERCE V
Topic :- Introduction to Marketing
Names and Roll numbers
GROUP B10
HTBC0206- JANHVI SOHANDANI
HTBC0207- RASHMIN SOLANKI
HTBC0208- SHRAVANI SURVE
HTBC0209- SAIFAN TAMBOLI
HTBC0210- TANYA VASWANI
HTBC0211- MAHIMA WALWANI

2. Concept
Marketing is a vital functional area of a business
organization. The success of a business organization
largely depends on the performance of marketing
department. Marketing is instrumental to create
demand for the firm's products.

3. Features of marketing
1) Marketing environment
2) Customer satisfaction
3) Objective-oriented
4) Exchange process
5) Integrated approach
6) Continuous and regular activity
Marketing
Marketing
environme
nt
Customer
satisfaction
Objective-
oriented
Exchange
process
Integrated
approach
Continuous
and regular
activity

4. Importance of marketing
The importance of marketing for your business is that it makes
the customers aware of your products or services, engages them,
and helps them make the buying decision. Furthermore,
marketing plan, a part of your business plan helps in creating and
maintaining demand, relevance, reputation, competition, etc.
Expansion of business
Competitive Advantage
Corporate image
Customer satisfaction
customer relationship
Brand loyalty
Brand image
Organisational objectives
Efficiency
Brand equity

5. Functions of marketing
functions are the foundation for the work that marketing professionals do. Each function comprises a set
of responsibilities and tasks for a marketing team to design, organize and execute a successful campaign.
There are many accepted marketing functions that contribute to the overall work of marketers. These
functions are:
Marketing
research
Product
design
Pricing
MIS
Management
After sales
service
Branding Advertising
Sales
promotion
Test
marketing

6. Evolution of marketing concept
1) The exchange concept
2) The production concept
3) The product concept
4) The selling concept
5) The marketing concept
6) The societal concept
7) The relationship marketing concept
8) The holistic concept of marketing

7. Strategic v/s Traditional Marketing
Strategic Marketing
Is the use of marketing disciplines to achieve organizational goals by developing
and maintaining a sustainable competitive advantage. It addresses high-level
considerations such as what markets to target, which services to offer, and how to price
and promote them.

8. Traditional Marketing
I considered traditional marking as an outbound strategy wherein a specific company can convey its
brand message to its target audience, clear and loud. This can be done through cold calls, networking
events, business cards, postcards, billboards, promotional brochures, newsletters, flyers, television ads,
radio ads, print ads and even referrals.

9. Reference
https://onlinecourses.swayam2.ac.in/cec20_mg06/preview
https://www.yourarticlelibrary.com/marketing/7-major-importance-of-marketing-marketing-management/25857
https://www.linkedin.com/pulse/traditional-marketing-vs-strategic-how-fruler-adapted-david-mahbub
TY BCom textbook manan prakashan