Slides from an OutserveWeb course on Twitter for Business.

1. www.outserveweb.com [email_address] Twitter For Business

2. www.outserveweb.com [email_address] Philip Oakley Technology Consultant Outserve Ltd Blog @philoakley from @outserveweb

3. What we do? Experts in Customer Management and Communication via the Internet .

4. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.

5. What is Social Media? Social media is content created by people using highly accessible and scalable publishing technologies. … http://en.wikipedia.org/wiki/Social_media

6. 17th February 2010 www.outserve.co.uk [email_address] VIDEO

7. Real Time Web enable users to receive information as soon as it is published by its authors

8. Twitter Definition “ talk rapidly in a nervous or trivial way” Oxford English Dictionary www.outserveweb.com [email_address]

9. “ What we have to do is deliver to people the best and freshest most relevant information possible. We think of Twitter as it's not a social network, but it's an information network. It tells people what they care about as it is happening in the world.” Evan Williams - Twitter Founder www.outserveweb.com [email_address]

10. Twitter is built for mobile

12. Flipboard on iPad makes a Twitter Paper

13. Paper.li makes a Twitter web paper

17. Interaction/Feedback

18. BASICS Term Definition Usage Tweet An update sent via Twitter “ I am at Birmingham train station and my train is late, going for a coffee @ “ At”; Signifies a Twitter name and is used to send a message or mention a user @philoakley if you are stuck at the train station why do we not meet up and have lunch Follow To receive tweets from someone “ I’m now following @NHSDirect” Followers Number of people subscribed to receive your tweets “ @barackobama has 2,546,725 followers” Short URL Shortened version of a normal URL to use fewer of the 140 characters allotted for tweets “ Twitter Hires Nearly A Dozen From Top Companies Around The Web: http://t.co/czEgGe9” # A “hash tag” which is included in tweets and acts as a tag to group tweets by topic area Lord Sugar is so funny #apprectice

20. Promotion

22. 6 th January 2010 www.outserveweb.com [email_address]

32. Text Message

35. Superhuman Strengths

37. Link Social Media Content together

38. Integrated offline

39. Integrated offline

42. 6 th January 2010 www.outserveweb.com [email_address] Thank You Philip Oakley Technology Consultant Outserve Ltd www.outserveweb.com/blog www.twitter.com/philoakley www.linkedin.com/in/philoakley Blog

43. 6 th January 2010 www.outserveweb.com [email_address]