Many manufacturers have long shied away from social media but there are many benefits that they could be missing out on. In this presentation we looked at what sort of social media activities might help manufacturing businesses.

1. 10 Things a
Manufacturing Business
can do with Social
Media
#ukmfg

2. http://uk.linkedin.com/in/philoakley
https://plus.google.com/+PhilipOakley
Twitter @philoakley

3. 10 Things
1.Get a plan (Look forward) 2.Show your history (Look Back) 3.Get recommendations 4.Join the Discussions 5.Use Hashtags 6.Find Prospects 7.Get Closer to your customers 8.Watch the competition 9.Provide support 10.Have Fun

4. Get a Plan

5. Have a Plan

6. Social Media Plan
1.Executive Overview
2.Define specific social media goals (measurable)
3.Research your audience (Who, Where etc)
4.Pick your platforms
5.Plan and execute delivery (Content Marketing)
6.Track metrics (adapt accordingly)

7. Content Marketing Plan
1.What content does your audience want?
2.What content do you already have?
3.What content can you create?
4.What platforms should you use?
5.How often should you post?
6.When should you post?
Build into you Social Media Plan Calendar
1.Build into you Social Media Plan Calendar

8. How often should I post?

9. How often should I post?
EVERYDAY!

10. Saturdays and Sundays

11. Saturdays and Sundays

12. Demographics

13. Demographics

14. Demographics

18. Social Media Calendar Plan

19. Social Media Calendar Plan

20. Social Media Calendar Plan

21. Social Media Calendar Plan

22. Social Media Calendar Plan

23. Show your History

27. Get Testimonials

31. Join The Discussion

32. Industry Groups

34. Customer Groups

35. LinkedIn Advanced
Search

39. #Hashtags

40. #Hashtags

41. #ukmfg

45. #westmidshour

50. #advengshow

52. Find Prospects

53. • Advanced LinkedIn Search
• Hashtags
• Look at Competition

54. Get Closer to you
Customer/Prospect

55. Surveys

56. ASK THEM!
• Do you use Social Media?
• What Social Media Sites do you use?
• How would they like to be engaged on
their
• Would you connect?
• Links to accounts

57. Add to your email
P.S. By the way quick question are you using social
media these days? If so, which channels are you
spending your time? Mind if we connect there?
or
To serve our customers better we would like to
connect with them on the Social Media sites you use. If
you would like to connect please click this link to tell
us your favourite Social Media sites.

76. Social Analytics

78. Social CRM

81. Watch the Competition

99. Provide Support

107. 10. Have Fun (with
engagement)

114. http://uk.linkedin.com/in/philoakley
https://plus.google.com/+PhilipOakley
Twitter @philoakley