Learn how two mullion dollar business got off the ground through persistence and innovation.

1. From Rags to Riches: A Story
of Two of the Biggest Names in
Business

2. • Every once in a while, a small idea grows
into a multi-million dollar enterprise. These
small business owners stumble upon an
idea so simple that it is marketing genius.
These owners enjoy the fruits of their
labor, growing their humble ideas into
profit powerhouses. Two such brands are
Life is Good and Super Soaker.

4. • 2 Brothers Bert & Jacob printed up a few
dozen t-shirts with their likeness and
dragged them out to sell at a local street
fair. They sold out within a few hours.
• From there the brand “Life is Good” was
born. Its simple message of enjoying life
and all it has to offer has resonated across
the globe.

5. • Today the “Life is Good” line is a multi-
billion dollar company, producing a full line
of tees, mugs and other printed materials.
Jake has graced the covers of magazine
as the company’s founders have enjoyed
worldwide recognition.

6. • Lonnie Johnson loved to play around with
inventions. One evening while perfecting
his heat pump idea, he discovered that his
pump-action gadget would make a
fantastic water gun.
• He marketed his idea around to several
companies and found the door shut in his
face time and again.

8. • He persisted, and after seven years of
trying, he finally sold his product, now
called the Super Soaker, to the Laramie
company in 1989. The Super Soaker was
an instant hit and hat sales of over
$1,000,000 in just a few months. Today,
his company, Johnson Research and
Development and has invented several
other successful products.

9. • There are plenty of other entrepreneurs
with success stories as well.
• Some motivational quotes may get you
going but find something to trigger that
inner success.