1. Otto Kekäläinen
Akademy 2012
Tallin 2012-07-11
How to get the masses to use
Free Software

2. VALO-CD?
 Vapaita ja Avoimen Lähdekoodin Ohjelmia
 Free and Open Soruce Software
 Translated into Finnish
 Easy to use, high quality software
 One program for each usage
 100% Free

3. Why VALO-CD?

4. General Linux/FOSS campaign
2004-2007

5. Ubuntu.fi
2006-2008

6. Problems
 For the general population
 Installing anything is a strain
 Learing new stuff is difficult
 They just want to get stuff done – now!
 Browser
 Text editor
 E-mail
 Push vs. Pull
 Windows → Linux -migration not viable

7. Solution

8. Look and feel good – focus on UX

9. Look and feel good – focus on UX

10. Real software come in boxes?

11. Does it work?

12. Statistics
 72 000 unique visitors since 2008
 114 000 visits with 390 000 page loads
 About 1000 downloads per month
 Firefox market share in Finland >50% in the
end of 2008

14. Why it matters?
Network effects
ODT, SVG, OGG, HTML5...

15. valo-cd.net/wiki

16. VALO-CD in English
was released in Feb 2012.
Now we are looking for resellers,
small and big!