Small and Medium Scale Enterprise, Micro and Small Businesses, Resilience in Business, Thriving in hard times

1. How To Start A
Business
With Little
Capital
Emmanuel Otori
A Presentation at the University of Abuja, Nigeria

2. Be Sure You Want This For LIFE!
Starting a
Business!

3. Understand Yourself
Your Abilities – what are you good at?
Your Interests – what do you like to do?
Your Values – what is important to you?
3

4. 1. Gather Your Thoughts/Ideas
What are you thinking, there must always be a reference
to a product or service that is not well delivered. Then
you think why shouldn’t it be done in a certain way,
this is a pointer that your innovative and creative
abilities are seeking answers to questions (challenges)
and you just spotted a way out.
Rethink these ideas through and write them down. Find
out if anyone is already doing it, watch what they do
and lookout for your Unique Selling Proposition (USP)
© 2015 Business On Webs LLC
Overview – 4 steps to Starting Your Business

5. Question here is, what are people willing to pay for? Why
should they let go of their money in exchange for your
Product/Service.
Create a PROTOTYPE i.e. It is called a MINIMUM VIABLE
PRODUCT.
This is a Basic version of what your OFFERING is
© 2015 Business On Webs LLC
2. Turn it into a Product/Service

6. There is no better way you would know if your Business would
sell or not (viability).
USE A FOCUS GROUP TO SET YOU PRICING
It could be any number of people in a room, ask them how
much they would be willing to pay.
A BETTER WAY TO TEST THE MARKET
Get into the market, sell! Sell!! Sell!!! Make your mistakes and
OBSERVE Thoroughly. Never Argue with a Customer.
© 2015 Business On Webs LLC
3. Test the Market

7. Now you have had your first baptism of fire.
Return to your desk, map out strategies based on
REALITY. Create a lasting BRAND.
Go all out this time with all your might and Take Massive
Action, that is what successful people do differently,
there are no secrets to success. See rejection as
NORMAL.
KEEP SELLING
© 2015 Business On Webs LLC
4. LAUNCH FULL TIME

8.  Social Media Consultant
 Event Management Services
 Tutoring/Teaching
 Resume Writing Service
 Create Information Products
 Life Coach/Mentor Service
 Write Books
 Direct Sales Consultant (Gaurapad, Greenworld, etc.)
 Virtual Assistant
 BLOGGING
© 2015 Business On Webs LLC
With Less than NGN 15, 000

9. Blogging
© 2014 Business On Webs LLC
Thank you !

10. Emmanuel Otori is the Managing
Partner of Business On Webs LLC.,
and consults for corporations in the
Manufacturing, Banking, Health,
Non-profit and Telecoms industries
on Digital Marketing Strategies.
Visit his WEBSITE via
www.businessonwebs.com
© 2015 Business On Webs LLC
About Emmanuel Otori