Presentation by Olivier Taupin - Owner of several large LinkedIn Groups, including Linked:HR, largest LinkedIn Group worldwide. Groups on LinkedIn - Vice President, Social Media Marketing, Xoriant Subject; Executive overview on how Xoriant grows and manages large groups on LinkedIn.

1. Building Social Brands Executive Overview 8/16/10 1 By Olivier Taupin, Vice-President, Social Media Marketing

2. Old World vs. New World Social Media creates a more effective mode of corporate communication by using the power of social communities Build on the New World Advertising Trends $2.4B advertising dollars spent in 2009 on Social Networks1 $3.49B forecast for 20132: 10% average growth per year Understand Who Consumers Trust: Consumers trust friends and real people, rather than TV ads and Web banners 8/16/10 For more information: otaupin@xoriant.com 2

3. The Powerof Community Management Knowledge Acquisition Members express their needs Discussions underline market trends Experts willing to share their knowledge for free Direct access to community Members Targeted market segments Captive audience when demonstrating expertise Build fans and champions for demonstrated expertise Drive traffic Web Resources (whitepapers, eTraining, blogs, etc.) Events (location-based and online) 8/16/10 For more information: otaupin@xoriant.com 3

4. Community Management Strategies The RIGHT process to build communities includes: Understanding the needs of targeted communities Personalized and targeted invitations Trained Staff (community evangelists & moderators) Energizing Members’ participation Generating high-quality content Web portal and mobile application software Quantity AND Quality Generating quality participation by combining expertise and diversity 8/16/10 For more information: otaupin@xoriant.com 4

5. A Step-By-Step Process 8/16/10 For more information: otaupin@xoriant.com 5 Define market segment & corporate objectives Energize Members, identify leaders among Members, and generate/disseminate content Define Group’s objectives and Members acquisition plan Discussion Discussion Discussion MarketSegment ENERGIZE Market Survey Resources FocusGroup CONVERT RECRUIT ENGAGE Members Event Blog Clients Drive members to Sponsor-generated content pages Send personalized invitations to targeted profiles Enforce Group Rules 24/7 and promote best content ProprietaryCommunity Group

6. We Are Pioneers In Social Media We blend social media technologies and marketing techniques We focus on Social Media to build brands globally We build strong communities by enabling community networking We create a positive environment around brands by: Encouraging community discussions Encouraging the sharing of information Providing education We offer high-ROI branding solutions through social networking We develop viral campaigns to recommend brands & create fans! 8/16/10 6 For more information: otaupin@@xoriant.com

7. Community Expertise Appreciatively 100 LinkedIn Groups and Subgroups managed, including: Linked:HR: largest LinkedIn Group worldwide and largest online HR community (300,000 Members reached in August 2010) Software Engineering Productivity:Will soon be the largest software engineering group on LinkedIn Linked:Energy: Largest energy industry group on LinkedIn Linked:Seattle: Second largest local group on LinkedIn worldwide Linked:Golfers: Largest Golf Group on LinkedIn Star:Jobs: A network of 25 Subgroups with 50,000+ job seekers Personally developed 20+ Groups/Subgroups for corporations, including: Re-Invent IT (Atos Origin): #1 IT LinkedIn Group in France Oil & Gas e-Transaction Forum (Amalto): #1 EDI community worldwide Linked:HR Free Learning Network (Bluedrop): Largest eTraining community on the CoursePark platform 8/16/10 For more information: otaupin@xoriant.com 7

8. Why Corporations Need Us Size matters! Anyone can start a community but only the largest communities in their category can be found by potential Members #1 on LinkedIn for its combined communities, Xoriant is the only firm able to jumpstart new communities through its own communities Xoriant proprietary processes and technologies cause community membership to go viral Many Social networking tasks are highly specialized and labor intensive: While they are many self-proclaimed Social Media experts, true expertise, with results to back it up, is still a very rare commodity Companies cannot afford multiple Social Media employees, each with a unique expertise Xoriant manages labor-intensive operations in India 8/16/10 For more information: otaupin@xoriant.com 8

9. Group:BuilderSuccess Stories 8/16/10 For more information: otaupin@xoriant.com 9

10. Success Story:Marketing Campaign 8/16/10 For more information: otaupin@xoriant.com 10 “Due to the overwhelming interest from the LinkedHR launch CoursePark may seem to be running slower than normal. We are currently upgrading our servers […]”

11. About Xoriant Headquarted in Sunnyvale, California, with offices in Washington State, New Jersey, France, and India. 500 employees worldwide, in four divisions: Software Engineering Software Product Consulting Onsite Engineering Services Social Media Marketing & Technology Focusing on Quality of Services Agile Methodology Customer-Driven 8/16/10 For more information: otaupin@xoriant.com 11

12. Thank You! 8/16/10 For More Information:Olivier Taupin, Vice-President, Social Media MarketingLocation: Seattle Metro Area (US Pacific Time) Email: otaupin@xoriant.com | Skype: otaupinTelephone: +1-360-615-4790 | Cell: +1-949-637-1803 12