Intro To Marketing For Web2.0 Projects Comp 113

COMP113 Web 2.0 and Online Communities introduction to marketing for web 2.0 projects Phil Osborne summer school 2008

what is marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

beyond selling things ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

the four Ps framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

integration is the key ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

first principle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

real marketing attempts to ,[object Object],[object Object],[object Object],[object Object]

value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

the marketing management framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

marketing can help… the STP process

segments ,[object Object],[object Object],[object Object],[object Object]

targeting ,[object Object],[object Object],[object Object],[object Object],[object Object]

positioning ,[object Object],[object Object]

choosing a positioning strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

so… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Intro To Marketing For Web2.0 Projects Comp 113

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Intro To Marketing For Web2.0 Projects Comp 113