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Osvaldo Torres Cruz 
Guest Experience Design Consultancy 
hotelps@gmail.com 
http://hotelguestexperience.blogspot.com
Hospitality market is one the most competitive nowadays. It is a huge 
challenge for Hotels to differentiate and to stand out from the increasing 
pool of hotel products and services.
¨ If you want to obtain 
different results do not 
do always the same¨ 
Albert Einstein 
The best way to stand out is to offer something different to the guests
By offering a PLUS in the way the hotel services are rendered.
PLUS refers to “EXTRA" 
feature(s) of an item of interest 
(product, service, person etc.) 
that go beyond the standard 
expectations and provide 
something "more", even if the 
cost is higher to the client or 
purchasor.
A Hotel Staff PLUS performance permits to turn 
ordinary hotel services in EXTRAordinary ones.
EXTRA
EMOTIONAL INTELLIGENCE QUOTIENT (EQ) 
SOCIAL INTELLIGENCE QUOTIENT (SQ) 
CULTURAL INTELLIGENCE QUOTIENT (CQ)
How important is to consider this Q factor 
during the hiring process? 
How important is to pay attention to this Q 
factor in your daily work in the Hotel?
The Q Factor in Experiential Hospitality

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The Q Factor in Experiential Hospitality

  • 1. Osvaldo Torres Cruz Guest Experience Design Consultancy hotelps@gmail.com http://hotelguestexperience.blogspot.com
  • 2. Hospitality market is one the most competitive nowadays. It is a huge challenge for Hotels to differentiate and to stand out from the increasing pool of hotel products and services.
  • 3. ¨ If you want to obtain different results do not do always the same¨ Albert Einstein The best way to stand out is to offer something different to the guests
  • 4. By offering a PLUS in the way the hotel services are rendered.
  • 5. PLUS refers to “EXTRA" feature(s) of an item of interest (product, service, person etc.) that go beyond the standard expectations and provide something "more", even if the cost is higher to the client or purchasor.
  • 6. A Hotel Staff PLUS performance permits to turn ordinary hotel services in EXTRAordinary ones.
  • 8. EMOTIONAL INTELLIGENCE QUOTIENT (EQ) SOCIAL INTELLIGENCE QUOTIENT (SQ) CULTURAL INTELLIGENCE QUOTIENT (CQ)
  • 9.
  • 10. How important is to consider this Q factor during the hiring process? How important is to pay attention to this Q factor in your daily work in the Hotel?

Editor's Notes

  1. By Osvaldo Torres Cruz Guest Experience Design Consultancy hotelps@gamial.com http://hotelguestexperience.blogspot.com
  2. Hospitality market is one the most competitive nowadays. It is a huge challenge for Hotels to differentiate and to stand out from the increasing pool of hotel products and services.
  3. ¨If you want to obtain different results do not do always the same¨ Albert Einstein
  4. By offering a PLUS in the way the hotel services are rendered.
  5. Outside of economics, value added refers to "extra" feature(s) of an item of interest (product, service, person etc.) that go beyond the standard expectations and provide something "more", even if the cost is higher to the client or purchasor.[citation needed] Value-added features give competitive edges to companies with otherwise more expensive products.
  6. The Plus Attitude in Hotel Staff permits to turn ordinary hotel services in EXTRAordinary hotel services.
  7. These three INTELLIGENCE will determine the levels of your Staff Soft Skills: