Ahead of the Curve
•Als PPTX, PDF herunterladen•
2 gefällt mir•1,297 views
This webinar goes through how the commerce industry today has changed, causing customers to interact differently, expect more from retailers and demand unique shopping experiences. Rakesh Kumar and John Bernard dive into what makes Magento the world’s leading eCommerce platform and how it puts the retailer back in control.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (17)
Ähnlich wie Ahead of the Curve
Ähnlich wie Ahead of the Curve (20)
Mehr von OSSCube
Mehr von OSSCube (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Ahead of the Curve
- 1. OSSCube Presents: Ahead of the Curve with eCommerce July 2, 2015
- 2. How to Use This Webinar • Asking a Question › Enter your questions at any time › Answers to follow the presentation • Recording of Webinar › Available Monday afternoon › We’ll email you the link • Contact us › Info@OSSCube.com #AheadOfTheCurve
- 3. Rakesh Kumar OSSCube Vice President of Technology Speakers John Bernard OSSCube Executive Vice President of North America
- 4. Overview • Disruption of eCommerce • Why Magento • What’s in it for you • Case study • Question and answer session
- 5. Connected Constantly From Their Work Any Payment Method From Their Home On Any Devices To Their Friends To Their Favorite Retailers On the Go The Changing Rules of Commerce
- 6. 66 % Consumers Expect More of consumers expect retailers today to provide a good smartphone experience Mobile Friendly 93 % of consumers expect retailers to provide them with a choice of delivery method Convenience 84 % of consumers believe retailers should do more to integrate offline and online channels Connected Experience 76 % of consumers have access to more than one digitally connected device Choice *eBay, June 2015
- 7. Magento Gives You More • Open source platform › Responsive design and seamless experience • Tailored user experience › Full brand and functionality control • Adapts to your business › Customize for your unique business model and processes With 30% of the market, Magento is the world’s leading eCommerce platform.
- 8. eCommerce Landscape Products and Transactions Small Business Midmarket Enterprise Volusion Bigcommerce Drupal Commerce Magento Community Edition Pimcore Magento Enterprise Oracle Commerce IBM Low Volume High Volume
- 9. And much more… Content Managemen t Search & Navigation Inventory Management Mobile Apps & Web Merchandisin g Promotions Payments Coupon s Segmentation & Personalization Order Managemen t Shippin g Returns Features of Magento Enterprise Edition
- 10. Attract & Engage Retain & Drive Loyalty Grow & Scale Convert & Sell What’s In It For You?
- 11. Case Study A tailored solutions for a unique business. Existing Provider Expensive to Maintain Lack of Business Continuity Unable to Scale with Business Growth
- 12. The Problem • Client – North American subsidiary of a global manufacturing company • 5000+ of SKUs, millions of visitors per month • Business growth inhibited by a inflexible vendor controlled eCommerce platform • Not scalable, expensive customization efforts, slow response from vendor • Dependence on the vendor for any changes and integrations • Legacy architecture (scripts and file-exchange based integrations)
- 13. The Solution • Control and flexibility back to client • Designed scalable system to support business growth • Created eCommerce platform with Magento EE • Migrated from legacy solution provider • Integrated with the backend ERP system (real time and batch) • Integrated with third party service providers › Fraud Protection › Product reviews › Payment gateways • Configured production deployment environment for scalability and performance • Trained in-house team on technical and functional aspects
- 14. The Stack • Technical Highlights › LAMP based platform › App and database servers configured for LB and HA › Magento EE 1.14 › Zend Server with Z-Ray (Dev env.) for profiling and root cause analysis › Zend Studio (Dev env.) as IDE integrated with Zend Server
- 15. Solution Architecture ERP Magento US / Canada orders returns return authorization shipment product info 3rd Party Integrations Fraud Detection Customers Support Admins
- 16. Deployment Architecture Load Balancer App Server 1 MySQL Master MySQL Slave Apache 2.x Apache 2.x Database Cluster MariaDB Cache Redis App Server 2 Apache 2.x Load Balancer App Server 1 Apache 2.x Apache 2.x Cache Redis App Server n Apache 2.x Curren t Future
- 17. Business Value • Enterprise › Free from vendor lock-in › Platform controlled by in-house IT team › Modern and scalable platform to meet the future business requirements › Low cost of ownership • IT and Products › Flexibility of customization › Directly control performance with growing business needs › Serve internal stakeholders’ demands with more agility
- 18. • Disruption of eCommerce industry • Retailers must keep up with consumer expectations • Magento is the right choice for any sized business • Reach new customers, retain current ones, and grow your business Summary
Hinweis der Redaktion
- Hello everyone, thank you for joining us. We’re excited to have you all here today for Ahead of the Curve with eCommerce. We’ll be talking about [how OSSCube and Magento can put your organization in control in today’s changing eCommerce industry].
- But first let’s get some of the logistics out of the way. We encourage you to ask questions throughout the webinar – which will be addressed following the presentation. For those who may be new to the GTW interface, you can type in your question on the webinar panel under Questions. A recording of this webinar will be available on OSSCube’s website tomorrow afternoon, you’ll receive a link to it via email when it’s online. Following up with OSSCube is easy – full contact information will be displayed at the end of the webinar, or you can email info@osscube.com… If you are viewing this live, the chat feature is a great option…or even feel free to reply to the confirmation email for this webinar. Finally, you can get the latest updates on OSSCube by liking us on facebook, following us on twitter and linking with us on LinkedIn.
- I’d now like to introduce our two guest speakers. Rakesh Kumar is the Vice President of Technology at OSSCube. He has …bio We also have John Bernard, the Executive Vice President of North America. He has…bio
- The format of this webinar is pretty straightforward. We’ll begin with a quick introduction into the challenges faced by retailers in today’s disrupted eCommerce industry. We’ll then cover how the Magento platform provides you the necessary tools to meet these challenges, and the typical benefits you can expect over other solutions. We end with a [demonstration of Magento in action through] a case study, covering how OSSCube … At that point we’ll transition into the Q&A session, where our guest speakers will have a chance to answer questions for the audience. Now that we’ve covered the boring stuff, I’d like to pass it off to John Bernard.
- Today’s consumers and advances in digital technology are changing the rules of commerce. We’ve gone from location-centered commerce, to multi-channel, to now connected commerce. Today’s consumers are connected constantly… To their work To their home To their friends To their favorite retailers On the go On multiple devices And Wherever they are….91% have their mobile phone within reach 24/7* Source: *C3/GSI Center for Connected Commerce research, 5/2013, n=145 C3/GSI Center for Connected Commerce research 5/2013, n=506
- Magento has a scalable platform that grows as your business grows You can configure and customize features and functions to tailor the user experience so it’s right for your business. And with Magento’s world-class system, it put you in control to tailor the back end for your unique business model and processes. This all adds up to a complete commerce solution that adapts and grows with you—without the high cost of overly complex customization or end-to-end re-platforming.
- Magento Enterprise Edition comes pre-loaded with features that empower you to create and manage full-featured commerce experiences.
- INTRO RAKESH With Magento, OSSCube enables you to focus on your customer, not the technology… so you can: Attract and Engage Customers With out-of-the-box SEO functionality and a fully customizable front-end to provide rich, differentiated experiences that resonate with your consumers. Improve Conversion and Sell More By optimizing conversion rates with a configurable cart and checkout flow. And increasing average order value with configurable customer segmentation, targeted promotions, and upsell/cross-sell merchandising. Retain Customers and Drive Loyalty with a seamless shopping experience, consumer rewards, wish lists, gift registries, and more. And by ensuring a smooth post-purchase experience with our built-in order management tools. And you can Grow and Scale on Magento with confidence With full-page caching, background indexing and optimized performance. This all ads up to a powerful platform that enables you to engage your customers at every step of their journey, aligns to your specific business needs, and puts your business users in control.
- North American division of global manufacturer Wanted to reduce costs and gain flexibility and scalability Existing service provider constraining, slow to respond and expensive OSSCube: Proposed Magento as modern solution Developed new architecture using Magento Migrated from legacy service provider Initial goal is business continuity Future phases being planned to provide desired enhancements
- New ideas, customizations, integration with additional third party applications put on hold ...
- Gave control and flexibility back in clients hand Designed a scalable system to support business growth Created the eCommerce platform using Magento EE Migration from Legacy solution provider Integrated with the backend ERP system (real time and batch) Integrated with many third party service providers for Fraud Protection, Product reviews, payment gateways, etc. Configured the Production Deployment environment for Scalability and performance Trained the In-house team on both technical as well as functional aspects of the platform