1. Comparing my planned
newspaper to a existing one
This PowerPoint is to compare my list of
what I am definitely planning to do for
my newspaper to the first two pages of
the Norwich Evening News.
2. Layout
My planned newspaper Norwich Evening News
•Very clear and simple •Traditional
•New and interesting •Newspaper’s name at the top
•Boxy as easy to follow and look at •Headline article is central on front page
•Newspaper’s name at the top •Adverts all around the main article
•The headline near the top of the •Adverts go lengthways as well as
page, just under the newspaper’s name widthways
•Lines separating the articles, they also •Articles are in boxes
direct the reader to different aspects of •Lines separate the articles
the page •Darker backgrounds to articles – make
•I want to do darker parts on the pages of certain texts stand out – they seem more
my newspaper as I am planning to write important to read
about art next to film, so having slightly
different background colours would make
them look separated from each other
3. Typography
My planned newspaper Norwich Evening News
•Very rounded •Traditional
•I have done a post on different •Small, but still readable
fonts and they were all quite •Variety of colours, sizes and
similar – readable and simple boldness – makes certain things
approachable stand out
•Font size may vary to how much •Headline is in big, bold letters
space and text I have
•I would like a variety of sizes of
texts as I think this will make
certain articles stand out and the
pages more interesting
•The headlines and subheadings
are in bold
4. Photos
My planned newspaper Norwich Evening News
•Traditional for newspapers •Traditional
•Support the articles thoroughly •Sometimes two to an article
•Have different sizes accordingly •On adverts
•May need to be cropped in order to fit to •Big photos on front page – impact
page •Square scan codes so that readers can
•Square scan codes so that my educated get involved and read even more articles
audience can get involved written by the newspaper
5. Articles
My planned newspaper Norwich Evening News
• As my newspaper is local, •Subjects relate to the local
the articles have to be very area – proud of community
relatable to this local area – •In the first two pages, the
Norfolk articles in this issue have been
•I want to include articles based around pensioners
which mention art, films, •This is a tabloid newspaper,
music and family events making it suitable for most
aiming towards educated people, readable and more
adults relaxed
•I am making it more of a •However, as it is local there
informative newspaper than a isn't anything about
tabloid or broadsheet, but still celebrities
opinionated •A few smaller articles on each
•Smaller articles around the side of the main article
larger one/s
6. Audience
My planned newspaper Norwich Evening News
•Educated adults •I did e-mail the newspaper but they
•I am planning to do an article on family werent able to disclose that information
events as they are likely to have children •I do know that their audience is proud of
•I want to report about art and film as I their county and want to support it
believe they would be interested in that •They want to read about their local area
as it is cultured
•They would be interested in buying an
informative newspaper for around £1
•I will report to my focus groups and get
their comments back
•I may do some more questionnaires
7. Price
My planned newspaper Norwich Evening News
•I want my newspaper to cost around £1 •It costs 50p as it is thin compared to
to buy in the shops which I believe is national newspapers
reasonable for the financial situations of •It is on traditional paper
my target audience •The newspaper wants to attract a wide
•I cannot be too specific as I am only audience as it is local, so the price cannot
making two pages of a local newspaper, it be too high
would depend greatly on the rest of the
newspaper
•It would also depend on what my
newspaper is printed onto – i have
decided to use traditional newspaper
paper because on glossy paper, it would
make the newspaper more expensive to
produce and buy.
8. Advertisements
My planned newspaper Norwich Evening News
•I don't want any adverts as I do not think •Frequently throughout the newspaper
I will have much space if I am planning to •Local newspapers need adverts to fund
have a variety of subjects (art, film, events them as they do not gain as a bigger
etc) audience as national newspapers
•I want to advertise my newspaper’s •As the newspaper’s audience is wide, the
website through a square scan code adverts are also
which the readers can then use their
smart phones to scan it – getting the
readers involved, and I would get more
views on my website
9. Conclusion
• I am planning to have a few traditional features in
my newspaper which are similar to the Norwich
Evening news, however as newspapers aren't the
only way to get information nowadays, I need to
be modern and interesting in order to hook my
target audience of educated adults
• The Norwich Evening News is a very traditional
newspaper, mainly because it is very old and
wants to hold onto its heritage. As my newspaper
is new, I can create my own take on a newspaper
to interest the people of this time.
