Social media is an active marketing tool for all industries, including healthcare. The article discusses its importance and certain tips to promote practices in social media.

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ASPS
[American Association of Plastic Surgeons]:
Social Media is
Important for
Plastic Surgeons
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2. More than ever, being active on social media outlets such as Facebook,
Twitter and LinkedIn are important to the success of most professionals.
And plastic surgeons are no different. A.C. Nielsen reports that more than
80 percent of all American adults use an online social network. The rising
interaction on social media and increasing number of photo posts wants to
make people look good online too. A recent article in Time (Health & Family)
says that social media has spiked requests for plastic surgery! This explains
why it is important for a cosmetic surgeon to have a social media presence.
How a
Social Media
Presence
Helps
The American Society of Plastic Surgeons (ASPS) reports
that half of US plastic surgeons use social media as a tool
to educate people interested in plastic surgery. Facebook
was found to be the most popular social media marketing
site followed by LinkedIn, Twitter and YouTube. Most of
the respondents said that using social media helped them
attract new patients. They looked upon it as a professional
necessity as it helped them educate patients and provide
them with correct information on different plastic surgery
procedures.
An active Facebook or a LinkedIn page with adequate
information on surgery procedures and innovative
techniques makes the users realize that the plastic
surgeon is active and is up to date with the latest
technologies. Social media interaction also promotes
patient referrals and feedback.
On social media, a plastic surgeon gets the opportunity to
reach out to patients of all ages and establish a personal
connectivity with them. They can build relationships,
engage, and directly communicate with potential patients.
With just a little time and resources to create an effective
social presence, cosmetic surgeons can reach out to a
greater number of potential patients. So having a social
media presence is a very affordable way to bring in faster
results.
Social media optimization also helps these healthcare
professionals to safeguard their reputation, build
credibility and trust, and respond appropriately to patient
queries. A social media presence can also improve a
physician’s search engine rankings.
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3. Tips to Promote Your Cosmetic Surgery Practice in Social Media
Social media campaigns play a crucial part in the plastic surgery SEO tactics.
Here are some useful tips to go about your campaign:
Post
useful
content
Share
Images/
Videos
Create profile
pages, specific
to each platform
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Post useful content: Informative blogs
on hot topics in plastic surgery can keep
users current. Along with informative
content,
to
make
the
campaign
interesting,
you
can
also
discuss
questions, offer useful tips and provide
information on the latest procedures.
Make the session interactive by trying
different formats to engage your readers.
Share Images/ Videos: Share images of
your surgical facility and before/after
surgery
photos.
Videos
are
trustgenerating resources. YouTube attract
billions of views a day. Demonstration of
plastic surgery procedures can help
potential patients learn about how
procedures are performed and about the
surgeon’s skill. Sharing short videos that
cover testimonials from satisfied patients
can also add credibility to your practice.
Create Profile pages, specific to each
platform: Each social network site is
different. Understand these variations and
take the time to create attractive profile
pages.

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5. Monitor your
prospects
Monitor your prospects: See what
your patients and prospects are doing
and sharing in social networks. Respond
to the comments and questions, follow
their blogs. This helps to build
relationships faster.
However, for a busy plastic surgeon, all this can be quite time consuming.
That’s why most of them now rely on professional SEO companies that
provide cosmetic surgery SEO solutions.
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