This document outlines how to evaluate, elect, and embody an unforgettable personal brand over 3 steps. It first discusses that a brand is the total experience of you in others' minds and positioning influences that perception. Step 1 is to evaluate your current and intended brand by assessing important career attributes, your attributes, and creating a comparison. Step 2 is to elect your brand by choosing a unique positioning. Step 3 is to embody your brand through consistent messaging across touchpoints, building credibility over time through positive interactions, and maintaining relevance.