IBM SPSS Social Media Analytics

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Romeo Kienzler

Technologie Business

Data Ingest

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Customizable WebCrawler
BoardReader Adapter
Custom Plugins
...

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© 2013 IBM Corporation

Feature Extraction

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SystemT Text Extractor & Semantic Annotator
Dictionaries
Rules
Grammar

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© 2013 IBM Corporation

Sentiment Classification

● Learning Models based on IBM SystemML
 Naïve Bayes
 Logistic Regression
 Neuronal Networks
 SVM's

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© 2013 IBM Corporation

Expanded Analytics

● Influencer Analysis
● Demographic & Geographic recognition
● Behavioural pattern recognition

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© 2013 IBM Corporation

Visualization

● Predefined and Adjustable Cognos Reports

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© 2013 IBM Corporation

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