Forrester Research is an independent research and advisory firm founded in 1983 that provides advice to business and technology leaders. It offers proprietary research, consulting services, consumer insights, and peer-to-peer executive programs. Forrester is headquartered in Cambridge, MA and employs over 1,120 research professionals. It focuses on understanding the roles of its clients and delivering highly relevant research-based services aligned with their goals.

3. Key services:

4. proprietary research

5. consumer insight

6. consulting

7. Events

9. Basics of Forrester (3)

10. Key metrics

12. We operate with a clear understanding of our clients' needs. Diving deep into your role enables us to work as a trusted advisor who understands which priorities are key to helping you solve a problem or seize an opportunity.

14. Trend 2: The Universal Customer History Record Becomes A Reality

15. Trend 3: Knowledge Management Becomes The Linchpin For Outstanding Service

16. Trend 4: Business Process Management Extends Its Reach To The Front Office

17. Trend 5: Customer Communities Grow In Importance For Customer Service

18. Trend 6: End-To-End Customer Feedback Processes Across Channels Rise

19. Trend 7: Mobility Becomes A Must-Have Capability

20. Trend 8: Customer Service Adopts Real-Time Methods

21. Trend 9: Best-Of-Breed Solutions Are Challenged To Prove Value

23. Thank you, guys!