1. Social media marketing and advertising are very much in
vogue at the moment, and for very good reason.
Companies that make use of it are seeing considerable
benefit with regards to brand awareness. As well as
Facebook, marketing with Twitter has risen meteorically
over the past year.
2. You almost certainly already know tweeting entails writing
a message to your "followers" or subscribers in 140
characters or less (inclusive of spaces), but check out these
amazing details describing Twitter's growth:
3. A study from Twitter app Twopcharts, (not a Twitter
company), showed that there are at the moment 465
million Twitter accounts in 2012 with 500 million expected
sometime in the initial half of 2012. As reported at
thenextweb.com, in September 2011 Twitter announced
that the quantity of active Twitter customers was 100
million per month. Furthermore, Twitter.com was visited
by more than 400 million distinctive monthly visitors. With
that type of reach, no company can afford not to use this
tool in their marketing and advertising.
4. Here are 5 basic tips to help you plan and execute
advertising with Twitter:
6. Just launching a Twitter account or want far more
followers? The top strategy to get activity fast is sign up
for a totally free "get followers" service. You'll find some
excellent web sites out there but beware that you'll find
also many pay solutions on the market that try and lure
you with a free of charge demo period. To locate a
genuinely free site, take a look at howtogetlikes.com
which is a totally free page that rates and will direct you to
the best free of charge websites that enable you to
acquire Twitter followers. Howtogetlikes.com also lists
best free of charge Internet sites to find Facebook likes,
YouTube subscribers and other social media activity
generation.
8. Follow Twitter's official blog, which is constantly updated
with new tools and resources. You can find the latest there
on resources to make the most of Twitter. For
example, the company will be launching a small business
advertising option in 2012 in the U.S. that will add a new
way for small businesses to get into advertising with
Twitter.
10. Use a URL shortener like the cost-free ones at
TinyURL.com, bitly.com, or one more to shorten your link
and not take up all of your characters. It's tough enough to
write a well-crafted message in 140 characters as is.
Making it tougher by taking up important space with your
URL is not a good idea. You should also add a URL to
nearly every tweet to lead your followers to taking some
type of action.
12. Ensure your Twitter account profile is developed as a
marketing tool as well. It ought to include an image, your
site URL, and brief but sufficient information about your
organization, product or service. Many visitors click on
profiles and some will click their way to your web site if
you have sold them on a purpose to do so.
14. Assign the activity of managing your social media
marketing to one individual within your company. It is best
to make your "Social Media Manager" a key part of your
staff. They should come up with social media tactics based
around all actions your company takes, whether it be
introducing new products or what have you. Ensure they
develop a consistent flow of social media communication ,
including frequent tweeting, to create your social media
approach function. Note that not communicating enough
or, perhaps worse, an excessive amount of can render your
campaign ineffective.
