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7 Reasons to Hire a Facebook Ad Agency

At OrionCKB, we believe our value lies in enabling the in-house advertiser to take their Facebook campaigns to heights they aren’t able to achieve internally.

Ad automation software enables smaller groups of marketers to execute large-scale campaigns in ways that help them achieve scale and efficiency, but the number and complexity of resources needed to get maximum performance out of your Facebook ad campaign can’t be underestimated.

Are we biased? Pssh. Of course.

There will always be a need for agencies to fill in the gaps to carry out various levels of marketing activity for companies of all sizes. Likewise, there will always be those organizations who believe that owning all advertising operations internally is the only way to execute the most profitable program.

We know of more than a couple reasons why partnering with an agency gives you a stronger chance of reaching your Facebook advertising goals than opting to keep your operations entirely in-house.

Despite what we champion, you might argue that one of the most compelling reasons to take your advertising solely in-house is so that your team can maintain control over the performance of the campaign. No agency should be making major decisions with minimal client input and then wash their hands of the job once a campaign is over.

Agencies should be accountable for delivering results.

Any firm worth hiring should be an active and knowledgeable partner in running Facebook advertising solutions, and not just executing on hired work.

A worthy Facebook advertising agency will also not shy away from campaign performance, and will be eager to get their hands on the data to understand outcomes, figure out how to improve them, get insights about new audience segments and identify ways to take your program to the next level.

But we can’t do it alone.

Agencies are most successful at delivering on your objectives when you, the client, have a strong, engaged in-house team partnering with us.

We advocate for a hybrid approach:

There is nothing more powerful than a Facebook advertising strategy manned by stellar in-house talent that has an unmatched knowledge of their customers, products, and industry and an agency with the depth and breadth of experience that comes with spending millions of dollars in advertising on Facebook.

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7 Reasons to Hire a Facebook Ad Agency

  1. 1. BRINGING FACEBOOK ADS IN-HOUSE VS. HIRING AN AGENCY: WHICH COSTS MORE? 7 REASONS TO HIRE AN AGENCY TO MANAGE YOUR FACEBOOK ADVERTISING
  2. 2. 2 At OrionCKB, we believe our value lies in enabling the in-house advertiser to take their Facebook campaigns to heights they aren’t able to achieve internally.
  3. 3. 3 Software can help you achieve scale & efficiency.
  4. 4. 4 Software can help you achieve scale & efficiency. But the number and complexity of resources needed to max out the performance of your Facebook ad campaigns can’t be underestimated.
  5. 5. 5 Are we biased?
  6. 6. 6 Pssh. Of course.
  7. 7. 7 Partnering with an agency gives you a stronger chance of reaching your Facebook advertising goals than opting to keep your operations entirely in-house.
  8. 8. WHAT AGENCIES BRING TO THE PICTURE 8
  9. 9. WHAT AGENCIES BRING TO THE PICTURE 1. DIVERSITY OF CLIENT PORTFOLIO
  10. 10. 10 In-House Expertise ECOMMERCE
  11. 11. 11 Agency Expertise ECOMMERCE EDUCATION MOBILE LOCAL TRAVEL AUTO GAMES
  12. 12. 12 Agency Expertise ECOMMERCE EDUCATION MOBILE LOCAL DOWNLOADSTRAVEL AUTO GAMES HEALTHCARE MANUFACTURING HOSPITALITY
  13. 13. 13 Agency Expertise ECOMMERCE EDUCATION MOBILE LOCAL DOWNLOADSTRAVEL AUTO GAMES HEALTHCARE MANUFACTURING HOSPITALITY B2B COMM SOFTWARE TECH
  14. 14. 14 Agency Expertise ECOMMERCE EDUCATION MOBILE LOCAL DOWNLOADSTRAVEL AUTO GAMES HEALTHCARE MANUFACTURING HOSPITALITY B2B COMM SOFTWARE TECH SUBSCRIPTION HOME SVC
  15. 15. 15 Agency Expertise ECOMMERCE EDUCATION MOBILE LOCAL DOWNLOADSTRAVEL AUTO GAMES HEALTHCARE MANUFACTURING HOSPITALITY B2B COMM SOFTWARE TECH SUBSCRIPTION HOME SVC You get the picture.
  16. 16. 16 Smart agencies take the lessons from a myriad of industries and apply them across all other client campaigns.
  17. 17. 17 Smart agencies take the lessons from a myriad of industries and apply them across all other client campaigns. Which means:
  18. 18. 18 More value.
  19. 19. 19 More value. More creativity.
  20. 20. 20 More value. More creativity. More innovative testing.
  21. 21. 21 Best practices should always be challenged to make sure you’re truly optimizing your campaigns.
  22. 22. 22 The best way to do that?
  23. 23. 23 The best way to do that? Have broad visibility into the Facebook ecosystem…
  24. 24. 24 The best way to do that? Have broad visibility into the Facebook ecosystem… and the many verticals it serves.
  25. 25. 25 Tough to do if you’re an in-house advertiser representing one point of view.
  26. 26. WHAT AGENCIES BRING TO THE PICTURE 2. A VARIED SKILL SET & REGULAR TRAINING AT FACEBOOK
  27. 27. 27 Agency employees have varied backgrounds and skill sets – the result of being exposed to a broad spectrum of projects and clients.
  28. 28. 28 Our team’s expertise in Facebook advertising goes as far back as when Facebook’s first ads API was developed in 2010.
  29. 29. 29 We also do ongoing training to stay ahead of the many changes and new tools that are available.
  30. 30. 30 With frequent trips to Facebook for training.
  31. 31. WHAT AGENCIES BRING TO THE PICTURE 3. NO LEARNING CURVE FOR SOFTWARE
  32. 32. 32 Any agency worth its salt is responsible for staying up-to-date on all tools weaved into your advertising programs, not just being able to navigate their way around Power Editor. This includes: -  3rd party automation software -  data sources -  creative testing tools
  33. 33. 33 When an agency is responsible for your Facebook advertising, it saves your team from having to deal with: •  All the consideration that comes with selecting a software partner
  34. 34. 34 When an agency is responsible for your Facebook advertising, it saves your team from having to deal with: •  All the consideration that comes with selecting a software partner •  Implementation & customization
  35. 35. 35 When an agency is responsible for your Facebook advertising, it saves your team from having to deal with: •  All the consideration that comes with selecting a software partner •  Implementation & customization •  Campaign setup
  36. 36. 36 When an agency is responsible for your Facebook advertising, it saves your team from having to deal with: •  All the consideration that comes with selecting a software partner •  Implementation & customization •  Campaign setup •  Usability challenges
  37. 37. 37 When an agency is responsible for your Facebook advertising, it saves your team from having to deal with: •  All the consideration that comes with selecting a software partner •  Implementation & customization •  Campaign setup •  Usability challenges •  Ongoing training
  38. 38. 38 When an agency is responsible for your Facebook advertising, it saves your team from having to deal with: •  All the consideration that comes with selecting a software partner •  Implementation & customization •  Campaign setup •  Usability challenges •  Ongoing training •  Troubleshooting & support tickets
  39. 39. WHAT AGENCIES BRING TO THE PICTURE 4. AGILITY
  40. 40. 40 It’s our business to adapt to the constantly evolving ad ecosystem.
  41. 41. 41 It’s our business to adapt to the constantly evolving ad ecosystem. You know:
  42. 42. 42 It’s our business to adapt to the constantly evolving ad ecosystem. You know: Hustle
  43. 43. 43 It’s our business to adapt to the constantly evolving ad ecosystem. You know: Hustle Get a Leg Up On
  44. 44. 44 It’s our business to adapt to the constantly evolving ad ecosystem. You know: Hustle Get a Leg Up On Stay Ahead of the Curve
  45. 45. 45 Sure, if you need to divert from the original plan, we can make that happen immediately. We can also expertly weigh in on how your results will be affected.
  46. 46. 46 But an agency that’s truly agile must also be ready to quickly adapt to the inevitable changes that occur in the world of Facebook.
  47. 47. 47 New ad products to test. New campaign structures. Changes to bidding models. New data integrations to learn about. Changes to Power Editor. Changes to the API (which mean updates & changes for our software partners).
  48. 48. 48 New ad products to test. New campaign structures. Changes to bidding models. New data integrations to learn about. Changes to Power Editor. Changes to the API (which mean updates & changes for our software partners). How recentlyhave things changed?
  49. 49. 49 New ad products to test. New campaign structures. Changes to bidding models. New data integrations to learn about. Changes to Power Editor. Changes to the API (which mean updates & changes for our software partners). How recentlyhave things changed? June 2015 October 2014 July 2015 March 2015 June 2015 July 2015
  50. 50. WHAT AGENCIES BRING TO THE PICTURE 5. A WILLINGNESS TO TAKE INTELLIGENT RISKS
  51. 51. 51 Some moves that seem risky in fact aren’t.
  52. 52. 52 Some moves that seem risky in fact aren’t. Agencies know this because they’ve experimented with various approaches in the past.
  53. 53. 53 Likewise, we know that some risks aren’t worth taking because past experiences have never produced the kind of results we’d want.
  54. 54. WHAT AGENCIES BRING TO THE PICTURE 6. ABILITY TO SCORE SOME QUICK WINS
  55. 55. 55 Agencies know what works and what doesn’t.
  56. 56. 56 Agencies know what works and what doesn’t.
  57. 57. 57 Agencies know what works and what doesn’t. See what I did there?
  58. 58. 58 Agencies know what works and what doesn’t. See what I did there? We can’t underscorethis enough.
  59. 59. 59 For your industry. For your target audience. For your product. For your value proposition. Agencies housing expertise that runs wide and deep know the combination of ad factors – and Facebook anomalies – that will help you reach your goals.
  60. 60. WHAT AGENCIES BRING TO THE PICTURE 7. TURNOVER DOES NOT AFFECT YOUR CAMPAIGNS
  61. 61. 61 Ok, we’re not saying that there’s less turnover within an agency than an internal marketing team. The point is that putting your Facebook ad media buying in the hands of one in-house employee is risky and not necessarily cost effective.
  62. 62. 62 What if that person leaves? And goes to a competitor? They’ll take all of their expertise with them.
  63. 63. 63 Not to mention the talent for this kind of thing is not only hard to retain but often hard to find.
  64. 64. 64 Agency models allow for full teams of people to pour over your campaigns on your behalf.
  65. 65. 65 Agency models allow for full teams of people to pour over your campaigns on your behalf. Think of us as an extension of your team. Should someone depart, your campaigns and results are unaffected.
  66. 66. 66 Even better, you’re not spun into the time suck that is replacing an employee on top of everything else.
  67. 67. 67 HAVE WE CONVINCED YOU YET?
  68. 68. 68 A worthy Facebook advertising agency will not shy away from campaign performance, and will be eager to get their hands on the data to understand outcomes, figure out how to improve them, get insights about new audience segments and identify ways to take your program to the next level.
  69. 69. 69 But we can’t do it alone.
  70. 70. 70 Agencies are most successful at delivering on your objectives when you, the client, have a strong in-house team engaged and partnering with us.
  71. 71. 71 We advocate for a hybrid approach.
  72. 72. 72 There is nothing more powerful than a Facebook advertising strategy manned by stellar in-house talent that has an unmatched knowledge of their customers, products, and industry + an agency with the experience that comes with spending millions of dollars in advertising on Facebook
  73. 73. If you agree, we’d love to work with you. (508) 955-0414 www.orionckb.com 73

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