At OrionCKB, we believe our value lies in enabling the in-house advertiser to take their Facebook campaigns to heights they aren’t able to achieve internally.
Ad automation software enables smaller groups of marketers to execute large-scale campaigns in ways that help them achieve scale and efficiency, but the number and complexity of resources needed to get maximum performance out of your Facebook ad campaign can’t be underestimated.
Are we biased? Pssh. Of course.
There will always be a need for agencies to fill in the gaps to carry out various levels of marketing activity for companies of all sizes. Likewise, there will always be those organizations who believe that owning all advertising operations internally is the only way to execute the most profitable program.
We know of more than a couple reasons why partnering with an agency gives you a stronger chance of reaching your Facebook advertising goals than opting to keep your operations entirely in-house.
Despite what we champion, you might argue that one of the most compelling reasons to take your advertising solely in-house is so that your team can maintain control over the performance of the campaign. No agency should be making major decisions with minimal client input and then wash their hands of the job once a campaign is over.
Agencies should be accountable for delivering results.
Any firm worth hiring should be an active and knowledgeable partner in running Facebook advertising solutions, and not just executing on hired work.
A worthy Facebook advertising agency will also not shy away from campaign performance, and will be eager to get their hands on the data to understand outcomes, figure out how to improve them, get insights about new audience segments and identify ways to take your program to the next level.
But we can’t do it alone.
Agencies are most successful at delivering on your objectives when you, the client, have a strong, engaged in-house team partnering with us.
We advocate for a hybrid approach:
There is nothing more powerful than a Facebook advertising strategy manned by stellar in-house talent that has an unmatched knowledge of their customers, products, and industry and an agency with the depth and breadth of experience that comes with spending millions of dollars in advertising on Facebook.