At OrionCKB, we believe our value lies in enabling the in-house advertiser to take their Facebook campaigns to heights they aren’t able to achieve internally. Ad automation software enables smaller groups of marketers to execute large-scale campaigns in ways that help them achieve scale and efficiency, but the number and complexity of resources needed to get maximum performance out of your Facebook ad campaign can’t be underestimated. Are we biased? Pssh. Of course. There will always be a need for agencies to fill in the gaps to carry out various levels of marketing activity for companies of all sizes. Likewise, there will always be those organizations who believe that owning all advertising operations internally is the only way to execute the most profitable program. We know of more than a couple reasons why partnering with an agency gives you a stronger chance of reaching your Facebook advertising goals than opting to keep your operations entirely in-house. Despite what we champion, you might argue that one of the most compelling reasons to take your advertising solely in-house is so that your team can maintain control over the performance of the campaign. No agency should be making major decisions with minimal client input and then wash their hands of the job once a campaign is over. Agencies should be accountable for delivering results. Any firm worth hiring should be an active and knowledgeable partner in running Facebook advertising solutions, and not just executing on hired work. A worthy Facebook advertising agency will also not shy away from campaign performance, and will be eager to get their hands on the data to understand outcomes, figure out how to improve them, get insights about new audience segments and identify ways to take your program to the next level. But we can’t do it alone. Agencies are most successful at delivering on your objectives when you, the client, have a strong, engaged in-house team partnering with us. We advocate for a hybrid approach: There is nothing more powerful than a Facebook advertising strategy manned by stellar in-house talent that has an unmatched knowledge of their customers, products, and industry and an agency with the depth and breadth of experience that comes with spending millions of dollars in advertising on Facebook.

1. BRINGING FACEBOOK ADS IN-HOUSE VS.
HIRING AN AGENCY: WHICH COSTS MORE?
7 REASONS TO
HIRE AN AGENCY
TO MANAGE YOUR
FACEBOOK
ADVERTISING

2. 2
At OrionCKB, we believe our
value lies in enabling the in-house
advertiser to take their Facebook
campaigns to heights they aren’t
able to achieve internally.

3. 3
Software can help you achieve
scale & efficiency.

4. 4
Software can help you achieve
scale & efficiency.
But the number and complexity of
resources needed to max out the
performance of your Facebook ad
campaigns can’t be underestimated.

5. 5
Are we biased?

6. 6
Pssh. Of course.

7. 7
Partnering with an agency gives you
a stronger chance of reaching your
Facebook advertising goals than
opting to keep your operations
entirely in-house.

8. WHAT AGENCIES BRING TO THE PICTURE
8

9. WHAT AGENCIES BRING TO THE PICTURE
1. DIVERSITY OF CLIENT PORTFOLIO

10. 10
In-House Expertise
ECOMMERCE

11. 11
Agency Expertise
ECOMMERCE
EDUCATION
MOBILE
LOCAL
TRAVEL
AUTO GAMES

12. 12
Agency Expertise
ECOMMERCE
EDUCATION
MOBILE
LOCAL
DOWNLOADSTRAVEL
AUTO GAMES
HEALTHCARE
MANUFACTURING
HOSPITALITY

13. 13
Agency Expertise
ECOMMERCE
EDUCATION
MOBILE
LOCAL
DOWNLOADSTRAVEL
AUTO GAMES
HEALTHCARE
MANUFACTURING
HOSPITALITY
B2B
COMM
SOFTWARE
TECH

14. 14
Agency Expertise
ECOMMERCE
EDUCATION
MOBILE
LOCAL
DOWNLOADSTRAVEL
AUTO GAMES
HEALTHCARE
MANUFACTURING
HOSPITALITY
B2B
COMM
SOFTWARE
TECH
SUBSCRIPTION
HOME SVC

15. 15
Agency Expertise
ECOMMERCE
EDUCATION
MOBILE
LOCAL
DOWNLOADSTRAVEL
AUTO GAMES
HEALTHCARE
MANUFACTURING
HOSPITALITY
B2B
COMM
SOFTWARE
TECH
SUBSCRIPTION
HOME SVC
You get the picture.

16. 16
Smart agencies take the lessons
from a myriad of industries and
apply them across all other client
campaigns.

17. 17
Smart agencies take the lessons
from a myriad of industries and
apply them across all other client
campaigns.
Which means:

18. 18
More value.

19. 19
More value.
More creativity.

20. 20
More value.
More creativity.
More innovative testing.

21. 21
Best practices should always be
challenged to make sure you’re
truly optimizing your campaigns.

22. 22
The best way to do that?

23. 23
The best way to do that?
Have broad visibility into the
Facebook ecosystem…

24. 24
The best way to do that?
Have broad visibility into the
Facebook ecosystem… and the
many verticals it serves.

25. 25
Tough to do
if you’re an
in-house advertiser
representing
one point of view.

26. WHAT AGENCIES BRING TO THE PICTURE
2. A VARIED SKILL SET & REGULAR
TRAINING AT FACEBOOK

27. 27
Agency employees have varied
backgrounds and skill sets – the
result of being exposed to a broad
spectrum of projects and clients.

28. 28
Our team’s expertise in Facebook
advertising goes as far back as
when Facebook’s first ads API
was developed in 2010.

29. 29
We also do ongoing training to
stay ahead of the many changes
and new tools that are available.

30. 30
With frequent trips to Facebook for training.

31. WHAT AGENCIES BRING TO THE PICTURE
3. NO LEARNING CURVE FOR
SOFTWARE

32. 32
Any agency worth its salt is responsible
for staying up-to-date on all tools
weaved into your advertising programs,
not just being able to navigate their way
around Power Editor. This includes:
- 3rd party automation software
- data sources
- creative testing tools

33. 33
When an agency is responsible for your
Facebook advertising, it saves your
team from having to deal with:
• All the consideration that comes with
selecting a software partner

34. 34
When an agency is responsible for your
Facebook advertising, it saves your
team from having to deal with:
• All the consideration that comes with
selecting a software partner
• Implementation & customization

35. 35
When an agency is responsible for your
Facebook advertising, it saves your
team from having to deal with:
• All the consideration that comes with
selecting a software partner
• Implementation & customization
• Campaign setup

36. 36
When an agency is responsible for your
Facebook advertising, it saves your
team from having to deal with:
• All the consideration that comes with
selecting a software partner
• Implementation & customization
• Campaign setup
• Usability challenges

37. 37
When an agency is responsible for your
Facebook advertising, it saves your
team from having to deal with:
• All the consideration that comes with
selecting a software partner
• Implementation & customization
• Campaign setup
• Usability challenges
• Ongoing training

38. 38
When an agency is responsible for your
Facebook advertising, it saves your
team from having to deal with:
• All the consideration that comes with
selecting a software partner
• Implementation & customization
• Campaign setup
• Usability challenges
• Ongoing training
• Troubleshooting & support tickets

39. WHAT AGENCIES BRING TO THE PICTURE
4. AGILITY

40. 40
It’s our business to adapt to the
constantly evolving ad ecosystem.

41. 41
It’s our business to adapt to the
constantly evolving ad ecosystem.
You know:

42. 42
It’s our business to adapt to the
constantly evolving ad ecosystem.
You know:
Hustle

43. 43
It’s our business to adapt to the
constantly evolving ad ecosystem.
You know:
Hustle
Get a Leg
Up On

44. 44
It’s our business to adapt to the
constantly evolving ad ecosystem.
You know:
Hustle
Get a Leg
Up On
Stay Ahead
of the Curve

45. 45
Sure, if you need to divert from
the original plan, we can make
that happen immediately.
We can also expertly weigh in on
how your results will be affected.

46. 46
But an agency that’s truly agile
must also be ready to quickly
adapt to the inevitable changes
that occur in the world of
Facebook.

47. 47
New ad products to test.
New campaign structures.
Changes to bidding models.
New data integrations to learn
about.
Changes to Power Editor.
Changes to the API (which mean
updates & changes for our
software partners).

48. 48
New ad products to test.
New campaign structures.
Changes to bidding models.
New data integrations to learn
about.
Changes to Power Editor.
Changes to the API (which mean
updates & changes for our
software partners).
How recentlyhave things
changed?

49. 49
New ad products to test.
New campaign structures.
Changes to bidding models.
New data integrations to learn
about.
Changes to Power Editor.
Changes to the API (which mean
updates & changes for our
software partners).
How recentlyhave things
changed?
June 2015
October 2014
July 2015
March 2015
June 2015
July 2015

50. WHAT AGENCIES BRING TO THE PICTURE
5. A WILLINGNESS TO TAKE
INTELLIGENT RISKS

51. 51
Some moves that seem risky in
fact aren’t.

52. 52
Some moves that seem risky in
fact aren’t.
Agencies know this because
they’ve experimented with various
approaches in the past.

53. 53
Likewise, we know that some
risks aren’t worth taking because
past experiences have never
produced the kind of results we’d
want.

54. WHAT AGENCIES BRING TO THE PICTURE
6. ABILITY TO SCORE SOME QUICK WINS

55. 55
Agencies know what works and
what doesn’t.

56. 56
Agencies know what works and
what doesn’t.

57. 57
Agencies know what works and
what doesn’t.
See what I did
there?

58. 58
Agencies know what works and
what doesn’t.
See what I did
there?
We can’t
underscorethis enough.

59. 59
For your industry. For your target
audience. For your product. For
your value proposition.
Agencies housing expertise that
runs wide and deep know the
combination of ad factors – and
Facebook anomalies – that will
help you reach your goals.

60. WHAT AGENCIES BRING TO THE PICTURE
7. TURNOVER DOES NOT AFFECT
YOUR CAMPAIGNS

61. 61
Ok, we’re not saying that there’s
less turnover within an agency
than an internal marketing team.
The point is that putting your
Facebook ad media buying in the
hands of one in-house employee
is risky and not necessarily cost
effective.

62. 62
What if that person leaves? And
goes to a competitor? They’ll take
all of their expertise with them.

63. 63
Not to mention the talent for this
kind of thing is not only hard to
retain but often hard to find.

64. 64
Agency models allow for full
teams of people to pour over your
campaigns on your behalf.

65. 65
Agency models allow for full
teams of people to pour over your
campaigns on your behalf.
Think of us as an extension of
your team. Should someone
depart, your campaigns and
results are unaffected.

66. 66
Even better, you’re not spun into
the time suck that is replacing an
employee on top of everything
else.

67. 67
HAVE WE CONVINCED YOU YET?

68. 68
A worthy Facebook advertising
agency will not shy away from
campaign performance, and will
be eager to get their hands on the
data to understand outcomes,
figure out how to improve them,
get insights about new audience
segments and identify ways to
take your program to the next
level.

69. 69
But we can’t do it alone.

70. 70
Agencies are most successful at
delivering on your objectives
when you, the client, have a
strong in-house team engaged
and partnering with us.

71. 71
We advocate for a hybrid
approach.

72. 72
There is nothing more powerful than a
Facebook advertising strategy manned by
stellar in-house talent
that has an unmatched
knowledge of their
customers, products,
and industry
+
an agency with the
experience that comes
with spending millions
of dollars in advertising
on Facebook

73. If you agree,
we’d love to work with you.
(508) 955-0414
www.orionckb.com
73