tawkon and my own personal entrepreneurial journey story. Presented at Tel Aviv University as part of the International Business Week program #IBW.

1. www.tawkon.com

2. Ori Goshen
• LOVE innovation, ground breaking tech & behavioral eco.
• Learned to code before even walked
• Started my first company when I was 16 y/o
• Bio:
• IDF (8200) - Project manager & dev. team leader
• Fring - Product & development team leader
• Tawkon - Co-Founder VP R&D
Your Phone. Your Health. Your Call.

3. tawkon encourages a healthy lifestyle
for mobile device users
Your Phone. Your Health. Your Call.

4. Your Phone. Your Health. Your Call.

5. Your Phone. Your Health. Your Call.

6. 10%
01 01 01 01 01 01 01
1 01 01 01
010
1 01
010
1 01
10
01 01 01 0
01
01
01 01 01
90%
Your Phone. Your Health. Your Call.

7. 1 Minute 5 Hours
High Exposure Low Exposure
Your Phone. Your Health. Your Call.

8. Your Phone. Your Health. Your Call.

9. Your Phone. Your Health. Your Call.

10. Your Phone. Your Health. Your Call.

11. Talk Wisely
Drive Safely Eat Healthy Talk Wisely
Your Phone. Your Health. Your Call.

12. Company Overview
• Incorporation
• Incorporated in Israel, 2009
• HQ in Tel Aviv, Israel
• Business dev. branch in SF, California
• Patent
• Software based technology
• Patent Pending
• Product Availability
• Available for Android, Blackberry, iPhone (Jailbroken)
• Initial product launch May 2010
• Investors
• Angel Investor from US, Canada, Singapore and Israel
• TheTime Investment group, TASC strategic consulting, and more.
Your Phone. Your Health. Your Call.

13. Apple Story
Your Phone. Your Health. Your Call.

14. It All Started In 2009 With 3 Guys
Ori Amit Gil
In an underground basement...
(An ideal environment to test mobile technology)
Your Phone. Your Health. Your Call.

15. Team
Your Phone. Your Health. Your Call.

16. Strategy
Your Phone. Your Health. Your Call.

17. Technology
SAR Measurement Machine
Base Station Simulator Anechoic Chamber
Your Phone. Your Health. Your Call.

18. Investors
Your Phone. Your Health. Your Call.

19. Product
Your Phone. Your Health. Your 19
Call.

20. Branding
Your Phone. Your Health. Your Call.

21. Launch
Your Phone. Your Health. Your Call.

22. Being Out There
Your Phone. Your Health. Your Call.

23. Big Bang!
Startup Tawkon gave me a sneak-peak
developer build of what I believe is the
most important app on my iPhone. What
does is do? It analyzes the cellular
radiation your iPhone
Your Phone. Your Health. Your Call.

24. Rebranding
Techy Tawkon Lifestyle Tawkon
Your Phone. Your Health. Your Call.

25. WHAT’S NEXT?
Your Phone. Your Health. Your Call.

26. Growth
Your Phone. Your Health. Your Call.

27. Regulatory Affairs
Your Phone. Your Health. Your Call.

28. Research
Breaking News: “World Health Organization reclassifies
cell phone use in the same “carcinogenic hazard”
category as lead, engine exhaust and chloroform”
“UCLA uses tawkon technology”
Your Phone. Your Health. Your Call.

29. Data
Your Phone. Your Health. Your Call.

30. Additional Services
Your Phone. Your Health. Your Call.

31. How To Start?
Your Phone. Your Health. Your Call.

32. Start With Why?
"People don't buy what you do, they buy why you do it" / Simon Sinek
Your Phone. Your Health. Your Call.

33. Stop Talking Start Doing!
There’s no better time than now...
Your Phone. Your Health. Your Call.

34. Believe Your Luck
Your Phone. Your Health. Your Call.

35. Passion
Your Phone. Your Health. Your Call.

36. Focus
Your Phone. Your Health. Your Call.

37. Sell Sell Sell
Your Phone. Your Health. Your Call.

38. Change The Course But Not Too Fast!
Your Phone. Your Health. Your Call.

39. Fail Fast. Measure. Learn. Try Again.
Your Phone. Your Health. Your Call.

40. Thank You!
Ori Goshen
Co-Founder VP R&D
Twitter: @origoshen
Mail: ori@tawkon.com
Your Phone. Your Health. Your Call.