This document contains a confidential template for frequently used presentations by McKinsey & Company. It includes various exhibit titles and templates for frameworks, matrices, cycles, and Gantt charts. The document states it is solely for use by client personnel and is not a complete record of discussions. It contains placeholders for text, titles, and other elements to be customized for specific client reports.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Basic temp
1. CONFIDENTIAL
Frequently Used Template
SEO VA
Template
June 2002
This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.
2. 2
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SQUARE FLOW
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4 BY 3 MATRIX
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4 BY 3 MATRIX
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1
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83. 83
GANTT – 4 WEEK
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87. 87
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88. 88
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89. 89
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90. 90
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91. 91
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92. 92
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93. 93
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94. 94
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95. 95
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9 10 11 12
96. 96
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9 10 11 12 1 2 3 4 5 6 7 8
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97. 97
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118. 118
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119. 119
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20
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80 90
Text Text Text Text Text Text Text Text
20
30
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80 90
Text Text Text Text Text Text Text Text
20
30
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60
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80 90
Text Text Text Text Text Text Text Text
20
30
40
50
60
70
80 90
Text Text Text Text Text Text Text Text
20
30
40
50
60
70
80
90
Text Text Text Text Text Text Text Text
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Measure
120. 120
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20 30 40 50 60 70
Text Text Text Text Text Text
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20 30 40 50 60 70
Text Text Text Text Text Text
Title (Measure)
20 30 40 50 60 70
Text Text Text Text Text Text
Title (Measure)
20
30
40
50
60
70
Text Text Text Text Text Text
Title (Measure)
20
30
40
50
60
70
Text Text Text Text Text Text
Title (Measure)
20 30 40 50 60 70
Text Text Text Text Text Text
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20 30 40 50 60 70
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20 30 40 50 60 70
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20
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121. 121
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30 35 40
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30
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40 20
2020
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10
20
10
20 15 10 10 10
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Series
100%=
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Label
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5
000 000 000 000000
Text
30 35 40
50
60
30
35
40 20
2020
15
10
20
10
20 15 10 10 10
Series
Series
Series
Series
100%=
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1
Label
2
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3
Label
4
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5
000 000 000 000000
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122. 122
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30
35 40
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30
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40 20
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10
20
15
10 10 10
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Series
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100%=
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1
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000 000 000 000000
Text
30
35 40
50
60
30
35
40 20
2020
15
10
20
10
20
15
10 10 10
Series
Series
Series
Series
100%=
Label
1
Label
2
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3
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4
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5
000 000 000 000000
Text
30
35 40
50
60
30
35
40 20
2020
15
10
20
10
20
15
10 10 10
Series
Series
Series
Series
100%=
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1
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2
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3
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4
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5
000 000 000 000000
Text
123. 123
EXHIBIT TITLE
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30 35 40
50
60 60 60 60
30
35
40 20
20 20 20 2020
15
10
20
10 10 10 10
20 15 10 10 10 10 10 10
Series
Series
Series
Series
100%=
Text
000 000 000 000000 000 000 000
Text Text Text Text Text Text Text
Title
Measure
30 35 40
50
60 60 60 60
30
35
40 20
20 20 20 2020
15
10
20
10 10 10 10
20 15 10 10 10 10 10 10
Series
Series
Series
Series
100%=
Text
000 000 000 000000 000 000 000
Text Text Text Text Text Text Text
Title
Measure
30 35 40
50
60 60 60 60
30
35
40 20
20 20 20 2020
15
10
20
10 10 10 10
20 15 10 10 10 10 10 10
Series
Series
Series
Series
100%=
Text
000 000 000 000000 000 000 000
Text Text Text Text Text Text Text
Title
Measure
30 35 40
50
60 60 60 60
30
35
40 20
20 20 20 2020
15
10
20
10 10 10 10
20 15 10 10 10 10 10 10
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Series
Series
Series
100%=
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000 000 000 000000 000 000 000
Text Text Text Text Text Text Text
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133. 133
STICKER AND OTHERS
EXAMPLE
ESTIMATE
BACK UP
PROPOSED
CONCEPTUAL
TENTATIVE
PRELIMINARY
ROUGH ESTIMATE
HYPOTHESIS
ILLUSTRATIV
E
TO BE COMPLETED
CONFIDENTIA
L
ONLY FOR DISCUSSION
REVISED
VERY PRELIMINARY
EXAMPLE
ESTIMATE
BACK UP
PROPOSED
CONCEPTUAL
TENTATIVE
PRELIMINARY
ROUGH ESTIMATE
HYPOTHESIS
ILLUSTRATIVE
TO BE COMPLETED
CONFIDENTIAL
ONLY FOR DISCUSSION
REVISED
VERY PRELIMINARY
STICKER AUTOMAKER
WORK IN PROGRESS
WORK IN PROGRESS