It has been quite a long time that FIFA concluded. What we did during the FIFA to encourage people to engage with Organic Shop on facebook is a case study in itself and we are therefore sharing this video to share the impact of our facebook #organicfifa campaign. Hope you like it!

1. Organic FIFA 2014
Campaign

2. Agenda
To make Football fans
impulsive by asking them FIFA
World Cup 2014 updates, fun
trivia, match scores, etc. and
by giving them chances to win
exciting prizes.

3. How We Communicate

4. 3.The ones who give
away the most right
answers on a weekly
basis, get free organic
hampers on a weekly
basis and the lucky ones
who answer the maximum
right answers throughout
the contest duration stand
a chance to win the
bumper prize to be
announced on 14th July
2014.
2.Each times during matches
questions were asked related to
the team play in a particular
match.
1.Organic Shop
Launches its FIFA
competition through Fb
landing page as
#organicFIFA

5. Page Likes
 Page Likes as on 12th June
2014: 2615
 Page Likes as on 14th July 2014:
4200
 Net gain in page likes in 32
days: 1585
 PTAT: 651
 Engagement Rate: 52%

6. Graphical representation
how the likes (organic and paid) came during campaign

7. Where the likes came from

9. Graphical representation of
organic and paid reach
Maximum on 5thJuly and reached to 7,536 people.

10. Viral posts according to their reach

11. Fifa campaign Brief:
Campaign Before Campaign After Campaign Normal Post
Organic Reach of
post
180 2500 500
Likes &
Comments
10 200 50+
Likes 15-20 250+
Comments 10 50
Shares 2-3 20
Timeline Visit 25-30 100++

12. Paid impact:
Before After
Total Reach 540 1408
Organic Reach 200 3000++
After add credit over on
1 July
6000+ Reach
Likes 1500 1700
Page Likes Paid 50 50
Page Likes Organic 10 30
Likes Came From Ads 50 30
Likes Came From direct
10 35
page visit
Page Suggestion 1 3

13. Statics
 Total people reached: 61,260 in 28 days campaign
 People engaged with us : 2,182
 Most traffic is from – organicshop.in

14. List of prizes send throughout
#organic fifa campaign
1Week Winner 2 Week Winner 3 Week Winner
Atul Sharma Meenakshi Kapur Raj Gandhi
Meenakshi Kapur Neelam Arora Sush Arora
Neelam Arora Amit Roy Varsha Joshi
Amit Roy Ramesh Kapur
Nirmal Kapur
Atul Sharma
Total 11 Gifts through Courier and 2 personally hand over.