Lately we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their readers. Visual Content Marketing is creating content (Images, Videos, etc.) that connects with your audience in ways that go beyond simply using textual copy. When you consider that 65% of people are visual learners, 90% of information that comes to the brain is visual, and presentations with visual aides are 43% more persuasive, it makes sense to use content types which people have an innate psychological resonance with.

2. BIGINTRO
Creating content that engages with your audience should be a
no-brainier, however this remains one of the biggest challenges.
By working with our clients, we create, curate and collate
content that weaves the story you want to tell, in a way your
audience wants to consume it.
SOCIAL IS THE WAY WE ALL CONNECT,
IT’S WHAT BRINGS US TOGETHER.
VISUAL CONTENT CREATION AGENCY

3. WHO WE ARE
OREN TODOROS, MARKETING EXECUTIVE
GILYA TODOROS, CREATIVE DIRECTOR
Founded by OrenTodoros, a veteran Digital Marketing
Executive with a sharp focus on the B2C industry;
OrenTodoros has helped establish both independent
entrepreneurs as well as large scale global brands, increasing
their reach through the digital landscape.
GilyaTodoros, Co-founder at BIGINTRO is an Interior Decor
Stylist with an eye for aesthetics. Gilya is BIGINTRO’sCreative
Director. She is known for her creative art direction and
bringing a unique aspect to styling photo shoots.

4. OUR PROJECTS

5. VISUAL
CONTENT
MARKETING
STRATEGIES AND STORYTELLING

6. HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS

7. HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS

8. HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS

9. HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS

10. HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS

11. HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS

12. HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS

13. HOW WE GOT HERE
LET’S GO BACK TO 1895…

14. HOW WE GOT HERE
SPOILER ALERT: The Kangaroo wins.
“Groundbreaking Production“
Boxing Kangaroo from a 1895
German short 15 second
black-and-white silent
documentary
Struggles of an up-and-coming
Kangaroo, making his ranks
through the Boxing Industry…
Kangaroo boxing a man against
a white background at the
Circus.

15. CUT TO: 1902

16. HOW WE GOT HERE
A Trip to the Moon, full 12
minute short film about a group
of astronomers who travel to
the Moon in a cannon-propelled
capsule, explore the Moon's
surface, escape from lunar
inhabitants, and return to
Earth. #WIN

17. VISUAL CONTENT WINS

18. THE INDUSTRY TODAY

19. THE INDUSTRY
THE WAY WE REACH OUR AUDIENCE IS CHANGING.
THE DAYS OF PITCHING A PR RELEASE AND HOPING THAT A JOURNALIST CARES ABOUT YOUR
'BIG STORY' ARE OVER. FACEBOOK, YOUTUBE, LINKEDIN, INSTAGRAM, THESE ARE THE
CHANNELS YOU REALLY NEED TO INVEST IN, AND START CREATING CONTENT THAT GETS
PUBLISHERS BEGGING YOU TO SHARE ON THEIR PLATFORMS.
IT'S YOUR STORY, START TELLING IT!

20. VISUAL CONTENT
IMAGES – Attention spans are shorter than ever...
VIDEOS – More time consuming, but create direct connection with the
viewer
INFOGRAPHICS – Bite sized data, perfect for PR
MEMES – My favorite time killer
PRESENTATIONS – Research suggests that most presenters are extremely
handsome individuals
SCREENSHOTS – Useful for backing up your wild claims
6 TYPES OF VISUAL CONTENT YOU CAN CREATE
TODAY

21. VISUAL CONTENT
IMAGES – Attention spans are shorter than ever...
VIDEOS – More time consuming, but create direct connection with the viewer

22. CONTENT CREATION

23. CONTENT CREATION
THE BEST CAMERA IS THE ONE THAT'S WITH YOU ~ Chase Jarvis

24. CONTENT CREATION
OR YOU CAN GO
WILD…
IT WILL SET YOU BACK $
PRACTICE, START SMALL
LEARN THE TOOLS
LEARN THE PLATFORMS

25. THE INDUSTRY
CONSUMER GENERATED CONTENT IS FAR MORE INFLUENTIAL THAN BRAND
CONTENT
#ADIDAS #WORKSPACE
S
#FASHION

26. THE ONLY 2
IMPORTANT ELEMENTS
CONTENT
CREATIVITY

27. 5 QUESTIONS
1 – WHAT DOES MY BRAND REPRESENT?
2 – HOW ARE WE PERCEIVED EXTERNALLY?
3 – HOW DO WE WANT TO BE PERCEIVED?
4 – WHY WOULD ANYONE WANT TO FOLLOW OUR VISUAL
CONTENT?
5 – HOW CAN WE DO THINGS DIFFERENTLY?

28. WHO ARE YOU?
DEFINE YOUR BRAND’S TONE OF VOICE

29. SIMPLICITY WORKS
How To Cook Perfect Hard-Boiled
Eggs
TASTY BY BUZZFEED HYDRAULIC PRESS CHANNEL
Crushing Stretch
Armstrong
PETER McKINNON
Video Content Creation

30. VIDEO CONTENT DISTRIBUTION

31. VIDEO CONTENT
DISTRIBUTION
1. YouTube - Over 500 million hours of video is watched on YouTube every day
2. Facebook and Facebook Live - Facebook Live aims to make it ‘easier to create, share and discover live
videos
3. Twitter - Most Twitter users – 82% – watch videos on Twitter
4. Instagram - Want to convey the personality of your brand? Try video marketing via Instagram
5.Snapchat - Every day, 10 million videos are watched on Snapchat.

32. KILLER ANALYTICS
YOUTUBE CREATOR ACADEMY

33. VIDEO CONTENT MARKETING

34. VIDEO CONTENT
MARKETING IT ONLY WORKS IF PEOPLE KNOW ABOUT IT
OPTIMIZE YOUR THUMBNAILS RUN A VIDEO CAMPAIGN EMAIL + VIDEO PIN YOUR VIDEO ON YOUR FEEDSOPTIMIZE YOUR THUMBNAILS

35. CRUSHING INSTAGRAM

36. CRUSHING
INSTAGRAM STOP TAKING HORRIBLE PICTURES
TAKE AT LEAST 3 SHOTS OF ANYTHING YOU’RE AIMING FOR – KEEPS YOUR THEME LOOKING PROFESSIONAL

37. TRANSITIONING
TRAVEL DESTINATIONS LOCAL FOOD KILLER SELFIES
TELLING ONE COHERENT STORY THROUGH VISUAL
ELEMENTS

38. THEMES

39. STYLE

40. KEEP IT CLEAN
GO BACK, DELETE YOUR OLD PHOTOS – IMPROVE AS A CREATOR

41. PHOTO GRIDS

42. INSTAGRAM
PODS
GAIN TRACTION FOR YOUR FEED BY PARTICIPATING IN IG PODS

43. TAKEAWAYS

44. TAKEAWAYS
DECIDE ONTHE MEDIUMYOUWANTTO USE. MASTER IT.
FIND OUTWHAT OTHERSARE DOING, ANDTHINK CREATIVELY.
ITWON’T WORK UNLESS PEOPLE KNOW ABOUT IT. PROMOTEYOUR
WORK.
BETIMELY AND CONSISTENT. PEOPLE LOVE KNOWINGWHATTO EXPECT.
MOST PEOPLE (65%) REMEMBER FACTS BETTER IFYOU INCLUDE A RELEVANT IMAGE.

45. THANKS
READY BRING YOUR BRAND TO LIFE?
LET’S TALK.
BIGINTRO.CO
EMAIL: CONTACT@BIGINTRO.CO
LINKEDIN: ORENTODOROS
SKYPE: ORENTODOROS