1. How to think like an app user
Email: oren@appsmarketing.mobi
Skype: oren.todoros
Facebook: Oren Todoros
Twitter: @OrenTodoros
http://www.appsmarketing.mobi
We believe that breakthrough apps
deserve exposure and reach, with the
same impact and enthusiasm that
went into developing them.

2. How to think like an app user
I have a great idea for an app…
Nine times out of ten, those are
the first words I hear when a new
app concept is presented to me.
The absolute most important
question you need to ask yourself
is: Would you use your app?

3. How to think like an app user
Take off your developer hat for a
moment and think about your
personal app usage habits.
What makes you stop and even
consider downloading an app?
Usefulness?
Visual Elements?
Price Point?
Being Talked About?
Video Trailer?
Liked its Review?
Tried a Similar app?

4. 5 Key points to think like
an app user
Turn off that pesky app developer
part of your brain and think like a
user.
Need a little help?

5. Use it in a Hurry
People are short on time; it’s a well known fact. Most apps are used for the first
time when there are a few a minutes or seconds to spare. After the initial first
use, only 20% of users even open a free application again the day after it’s
downloaded. As time goes on, that decline continues.

6. Interface, Not In-Your-Face
Just because you can design, doesn’t mean you should. Nothing turns users away
more than a poorly designed app, regardless if it’s a game, utility or productivity
app.

7. Minor Bugs, Big Problems
We all love apps that crashes again and again, right? No? Well neither do your end
users. You on the other hand, might have a little patience since you developed the
app, but I assure you, no one else does.

8. Watch Someone Use The App
The best thing you can do is get a testing group comprised of real, honest-to-
goodness end users, and value their feedback. The ultimate test is letting someone
who’s a complete novice user look at it, and give you their fresh perspective.

9. Consistency Goes a Long Way
Everyone loves being surprised now and then, as I mentioned above, you only have
a very short window of opportunity to blow away your end-users. That being said,
consistency resonates professionalism. Stick to a standard formatting of fonts,
links, colors, etc. This is usually lost when developers stubbornly want to design the
app themselves

10. Have an awesome app?
We’d love to talk.
Email: oren@appsmarketing.mobi
Skype: oren.todoros
Facebook: Oren Todoros
Twitter: @OrenTodoros
http://www.appsmarketing.mobi
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