20. It’s the likelihood that
pages on your site will rank.
It’s the value of a link
from another site to your site.
21. Some Links Are Worth
More Than Others
There are a lot of little factors…
22. 1. It’s from a page on a domain with high authority
23. 2. It’s from a page without a ton of outgoing links
Many outgoing links =
less authority per link
24. 3. It isn’t just another link to your homepage
25. 4. The text in the link is descriptive ...not just ‘click here’
It’s good when the link text
Includes the target keyphrase
26.
27.
28.
29. It’s bad if all the links include
the target keyphrase
30. But most sites have few or no keyphrase-focused backlinks
31. 1. From a site with high Domain Authority
2. From a page with few outgoing links
3. To a deeper interior page on your site
4. The anchor text includes your keyphrase
High Value Links
32. 1. Links in press releases
2. Links in social media posts
3. “nofollow” links
No (or low) Value Links
77. 1. Contributor quote
2. Expert roundup
3. Deep dive interview
Three Types of Content Collaborations
78. “Hi, Mark! Would you like to
contribute a quote to this article?”
79. “Hi, Mark! Would you like to
contribute a quote to this article?”
“Sure, Andy! No problem.
How does this sound?”
80. “Sure, Andy! No problem.
How does this sound?”
“This is perfect. Thank you!
I’ll let you know when this is live...”
“Hi, Mark! Would you like to
contribute a quote to this article?”
81.
82. 1. Content quality (expert POVs)
2. Better social reach (ego bait)
3. Grows your professional network
Three Benefits of Collaborative Content
…with content creators who create links
and therefore might one day pass
authority from their site to yours.
86. Steve Rayson
Co-founder, Buzzsumo
...if you want to create content that achieves a high level of both
shares and links then you should concentrate on
opinion forming, authoritative content...
or well researched and evidenced content.
87. Steve Rayson
Co-founder, Buzzsumo
...if you want to create content that achieves a high level of both
shares and links then you should concentrate on
strong opinion
original research