Marketers today can measure everything, and we turn this obsession with measuring things into best practices to follow.
But then we attend these events or read industry blogs and marvel at big, unique, creative things awesome brands and innovative marketers do, and we think, “Wait a sec — there’s no best practice for launching an internal newsroom staffed by monkeys who are also Instagram influencers! How did they DO that?! How can WE do that?! And why can’t I be more creative in MY work?”
Good news: The era of the create-first content marketer is upon us. But to bet on your creativity, it takes a leap that to some seems scary but to others seems like a fulfilling career. So the only question you need to answer is … Are you ready to do the Unthinkable?
18. unthinkable.fm
“If we put on a prospect’s hat —
remember, we’re all committed to being
customer-centric, right? — this actually
seems, well, pretty nice.”
Scott Brinker
Editor, Chief Marketing Technologist
19. unthinkable.fm
“If we put on a prospect’s hat —
remember, we’re all committed to being
customer-centric, right? — this actually
seems, well, pretty nice.”
Scott Brinker
Editor, Chief Marketing Technologist
36. unthinkable.fm
“Our quest to automate everything has left
us out of touch with our customers.
Marketing has become more about gaming
systems or get-rich-quick schemes.
You can’t build something big by doing
things the same way as everyone else.”
41. Puppy Adoption Wish List:
Loves children
Hates other dogs
Barks uncontrollably
Eddie
The Dog
’s fingers
42. Eddie
Puppy Adoption Wish List:
Loves children
Hates other dogs
Barks uncontrollably
The Terrible
’s fingers
43.
44.
45.
46.
47.
48. Like to go for walks in dog infested areas?
Enjoy the dog park? Keep walking. He goes zero to Cujo
in 0.5 seconds.
Want your kids to grow up with a full complement of
fingers and toes? Not the dog for you.
“
52. Finn Dowling
• Didn’t start at the end result.
• Didn’t simply present the facts.
• Wrote something she enjoyed.
53. Finn Dowling
• Didn’t start at the end result.
• Didn’t simply present the facts.
• Wrote something she enjoyed.
“Most shelter blogs make me want to
stick my head in an oven.”
61. unthinkable.fm
• 1 post per weekday
• 1,000 total (4 years)
• Awesome things only
Neil Pasricha
@1000Awesome
Mikael Cho
@mikaelcho
“We had no money … and had
3 months worth of cash left to
turn things around. If we didn’t
we were toast. Done.”
76. Learn More & Keep in Touch:
MonumentalShift.com/Jay-Acunzo
Jay Acunzo
@jayacunzo | #ContentJam
New Story
Every Monday:
Hinweis der Redaktion
GO BACK AND FORTH:
UGLY - FIELD
Stealing attention. Earning it.
Growth Hacking your reports. Growing an actual business.
Making every moment a transaction. Making a brand people buy forever.
How to use Snapchat for Marketing. How to use Snapchat. Like, as a human. As a person.
There’s a reason Celebrities and influencers and media personalities never ever worry about the shift in tech platforms. Cuz they simply go over there, and everyone comes and follows. And we’re SO jealous of what they’re able to do — their big audiences, their ability to move with the times and command a TON of attention. And yet when it comes time to do what they do…we’re scared. We’re panicked. We’re nervous about missing our quarterly goals.
Long-term thinkiners. Short-term thinkers.
Optimizing for now. Contingency plans.