You’ll learn how to make a landing page that converts. Learn the secrets to great landing page design and how to apply them. You'll learn: The mistakes that are killing your conversions (and how to fix them) How to make more money without increasing your marketing spend A step-by-step walkthrough of how a high-converting landing page is designed and how to apply them to your business. Landing page secrets discovered through years of testing and optimization.

1. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
The Chemistry of the
Landing Page
Joel Harvey,
Conversion Scientist™
Conversion Sciences LLC
www.ConversionSciences.com

2. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Today You Will Learn
• Why landing pages are so powerful.
• How to build landing pages backward.
• The components of a successful landing page.
• How to evaluate your own landing pages.

3. @bmassey
 Managing Partner of Conversion
Sciences
 Website Optimizer
 Lab Wear Fashion Model
The Conversion Scientist Blog
Contact:

4. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Drawing for ten free digital copies of “Your
Customer Creation Equation.” Write it on a
Business Card and bring it up after.

5. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
This planner ensures all of the elements are
present for high-converting landing pages.
A Checklist for your
Landing Pages
http://conversci.com/LandingPageChecklist

6. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
What is a Landing Page
A single-minded page dead set on keeping the
promise made by an ad, link or email and on getting the
visitor to take action.

7. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
No broken promises, please!

8. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
We know so much about our visitors.
 Analytics
 Paid Ad Platforms
 Webmaster Tools
 URL Tagging

9. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Components of a Landing Page

10. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
The Basic Landing Page Reaction
+Of
Offer
Offer
Fm
Form
Form
Lp
Landing Page
Landing Page

11. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
The Simplest Landing Page

12. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Don’t Start with This

13. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Of
Offer
Offer
Fm
Form
Form

14. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Perhaps a Better Offer Than “Submit”

15. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

16. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
The Page Must Match the Ad
The Relevant Offer found on a Landing
Page depends on where the visitors are
coming from.
Of
Ad
Offer
Offer
Of
Landing Page
Offer
Offer
=

17. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Discounted Dollar Bills
From the leader in
Dollar resales.
www.mint.gov
Discounted Dollar Bills
50% off of new US dollars
from the leading reseller.
www.mint.gov
A B

18. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Discounted Dollar Bills
From the leader in
Dollar resales.
www.mint.gov
Discounted Dollar Bills
50% off of new US dollars
from the leading reseller.
www.mint.gov
A B

19. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Different Product
Different Girl
No mention of
Wonderland Collection
Colors Match
It’s not just the words…

20. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Ask a Designer
(But keep them away from the landing page)

21. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Discounted Dollar Bills
50% off of new US dollars
from the leading reseller.
www.mint.gov

22. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Discounted Dollar Bills
50% off of new US dollars
from the leading reseller.
www.mint.gov

23. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Add Something That Helps Your Business

24. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

25. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

26. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

27. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Enter a “Friend’s” Credit Card Number

28. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

29. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
ArAbandon

30. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
ArAbandon

31. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Ask the Copywriter
How can we overcome objections that may cause visitors
to abandon our landing page?

32. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

33. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Build Some Trust
If your company or brand is known to the
visitors, make it prominent to build trust.
TrTrust

34. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

35. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

36. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

37. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

38. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
“Thanks for the bucks Uncle
Chucks”
V. Putin 2015
“Thanks for the bucks Uncle
Chucks.”
-V. Putin, August 2015
“We’re all about those cheap
greenbacks.”
-X. Jinping, January 2016
“I use dollar purchases to balance my
current accounts deficit and mitigate
portfolio risk.”
-W. Ferrell, June 2016

39. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Provide Proof
PrProof

40. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

41. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
13,040,343,961,001 Sold!

42. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Show the Product!
IImage

43. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

44. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Avoid Stock Images
SolarDirect.com
http://www.sxc.hu/profile/guitargoa
http://www.sxc.hu/profile/acerin
Business Porn

45. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Avoid Stock Images
SolarDirect.com
http://www.sxc.hu/profile/guitargoa
http://www.sxc.hu/profile/acerin
Business Porn

46. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Wait! The Call to Action needs to
POP

47. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

48. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Get Your Discount
Dollar Bills

49. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Get Your Discount
Dollar Bills

50. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Get Your Discount
Dollar Bills

51. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Now, let the designer move things around.

52. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Parallax Parallasys

53. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Reminds us of…

54. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
Get Your Discount
Dollar Bills

55. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

56. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
The Highly Reactive Combination
+Of
Offer
Offer
Fm
Form
Form
Lp
Landing Page
Landing Page
PrProof
TrTrust
IImage
+ + +
Proof Trust Image

57. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
This planner ensures all of the elements are
present for high-converting landing pages.
A Checklist for your
Landing Pages
http://conversci.com/LandingPageChecklist

58. @bmassey

59. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
What’s Missing?
+Of
Offer
Offer
Fm
Form
Form
Lp
Landing Page
Landing Page
PrProof
TrTrust
IImage
+ + +

60. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
http://landing.udemy.com/body-language/

61. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
http://landing.udemy.com/body-language/

62. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
http://ww2.jive.com/voip-review/au.html

63. @joeljharvey #contentjam © 2014-2016 Conversion Sciences

64. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
The Complete Formula
+Of
Offer
Offer
Fm
Form
Form
Lp
Landing Page
Landing Page
PrProof
TrTrust
IImage
+ + +

65. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
This planner ensures all of the elements are
present for high-converting landing pages.
A Checklist for your
Landing Pages
http://conversci.com/LandingPageChecklist

66. @bmassey
Hire us – ConversionSciences.com
Contact: