The document discusses why enterprise collaboration is important. It notes that companies want to be close to customers, which requires remote teams and collaboration. Collaboration allows for great customer service through enabling customer success. It further discusses how enterprises can enable collaboration through digital transformation and technology tools. It emphasizes adopting the right strategy such as explaining benefits to teams, choosing the right tools to meet needs, and gaining support from management and sponsors. When done correctly, collaboration provides benefits like aligning teams, autonomy, transparency, and maintaining competitiveness.

1. © 2011-2019 Orangescrum | Enterprise Project Management Software | www.orangescrum.org
Why do Enterprises Care about Collaboration
Ever heard the phrase – “None of US is stronger than ALL of us”? Well, now you certainly have!
Companies have been growing leaps and bounds; at least the successful once are. And they are always
looking for ways to expand their market footprint.
Small or big, companies from all walks of life want to be closest to their customers. Hence, the advent of
remote teams or agencies for e.g.
And they cannot achieve that without “collaboration”.
Collaboration is not about business partnerships only. It is a culture, a mind-set driven by specific goals
and objectives. It is about doing and being the best there is.
Why so?
The answer lies in great customer service. Clearly, a business cannot succeed without enabling its
customers to succeed. And the route is through great products, customer success with collaboration as
its centre-piece.
Now, the question becomes how do companies enable and realize the potential benefits of
collaboration?
This puts focus directly on digital transformation and use of technology enabled collaboration at every
level within the organization.

2. © 2011-2019 Orangescrum | Enterprise Project Management Software | www.orangescrum.org
How to enable collaboration?
Enterprise wide collaboration isn’t an overnight journey. It is a steady process with high stakes.
Most of these digital transformation projects do not end up well and fall far from meeting the promised
objectives.
Primarily due to
Lack of support by the sponsors and management
Fear & reluctance to change
Having not explained to your teams as how it would make their life easier
The deployment takes too long
Chosen tool doesn’t live up to its promise
To begin with, enterprises need to ensure
Consistent stakeholder(s) interest and focus
Well-defined processes and objectives
Use of the right technology enabled project management, productivity and collaboration
tools
Spending a few quick bucks and getting the most expensive tool there is won’t cut it.
One would need to assess the collaboration needs of its team, understand the work-culture of its
employees, and analyze the gap between the current state of affairs and the workplace to be.
Once you have a fair understanding of your company’s collaboration needs, look out for the right tools;
for e.g. integrated project management software with time, resource, budget and collaborative features
such as in –app chat, instant-notifications, automated reminders, in-depth reports and analytics etc.
Adopting the right Strategy
Right from the project inception, make it a point that every impacted team is supported with answers
to:
Why is the new collaboration tech required?
How will the productivity tools help me?
How long will the implementation take?
Will it add more work for my team?
Will it be aligned with my current processes?
Will it help me serve my customers better?

3. © 2011-2019 Orangescrum | Enterprise Project Management Software | www.orangescrum.org
The more forthcoming the answers, greater the confidence in the overall initiative. Remember, adoption
of the enterprise project collaboration tool is crucial to the success.
Draft a robust marketing strategy for the entire duration of the implementation.
Build a fan club. Share statistics around adoption and usage by the other teams. Celebrate and reward
the early adopters. Show them the benefits.
Easier said than done!
Organizations need a top-down approach to make the digital transformation projects a success.
Getting the team aligned with the shared goal must be on the key objectives here. Once the teams rally
behind the idea, adoption and success comes easy and quick.
Enterprise wide benefits of Collaboration
The market conditions dictate enterprises to be highly agile and nimble to maintain competitiveness. If
you take closer look at large companies; specific departments tend to be like an organization in
themselves. They are companies within a company.
Imagine the amount of red tape and administrative processes to get through to the point. It is ridiculous
to the point of being absurd at times to be honest.
Add to it the culture of micromanagement. That’s it!
Innovation and productivity are bound to be stifled under such circumstances. And very soon you start a
downward spiral in terms of business, revenue, market edge and profits.
Hence, enterprises have been overly forthcoming in ensuring their teams have the best tools available
to deliver their work in the quickest time with the best possible quality.
Precisely so, because they understand the value of
Aligning their teams with the strategic initiatives and key projects
Teams being able to ideate and brainstorm at will
More autonomy and decision making powers with the teams to handle project risks and issues
Motivated employees with better work life balance
Higher availability and cross functional collaboration within the organization
Operational transparency at all levels
Visibility to real time progress from anywhere and anytime
Quick and easy sharing of feedback
Seamless communication at the right time with the right people

4. © 2011-2019 Orangescrum | Enterprise Project Management Software | www.orangescrum.org
These benefits enable enterprises to
scale at ease in terms of new geographies
expand product and service offerings
increased innovation
autonomous decision making
stay connected with the customer
achieve and maintain the market leader position
Wrapping Up!
Having the right project collaboration tools, processes and practices go a long way in running the
business on a growth mode constantly.
We have seen the obvious benefits already but the key is to sustain them and bake them as a standard
practice at our workplace.
Collaboration tools enable agility, fosters teamwork, increases productivity and acts as a platform for
ground-breaking solutions to our most common problems.
So what’s your drug? Which tools and practices do you deploy at your workplace for enterprise
collaboration?
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