http://www.premierebailbonds.com –Premiere Bail Bonds, a leading California bail bonds company, highlights “The 5 W’s” of social media as they outline how law firms can build their footprint and attract newbusiness by using social media.

1. Social Media and
The Law of Attraction
for Law Firms
Part 2
“Build Your Footprint
…Attract New Business”
Premiere Bail Bonds

2. Social Media in Action – The
5 W’s
 5 Objectives of Social Media
Reputation Management (‘Who’ Are You?)
Branding (The ‘What’)
Marketing (The ‘Where’)
Listening/Engaging (The ‘When’)
Monetization (The ‘Why’)
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds

3. ‘Who’ Are You?
 Reputation Management
See what you look like online in Google
Establish your niche - “Free Wordtracker”
Plug in terms you use to market you/your
business
Become the expert – Influence the
Conversation
Define your niche with keywords
What is missing?
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds

4. ‘What’ Makes You an
Expert?
 Branding
Become synonymous with terms in your niche
Elevator pitch with niche terms
Redo your content to include niche terms
Generate awareness
Launch Your Content Engine
Publish repurposed content with new terms
Establish/Regain trust
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds

5. ‘Where’ Do You Market?
Content marketing channels
Social Networks: LinkedIn, Google Plus,
Naymz.com, Facebook.com, Twitter.com
MRSS Sites: YouTube.com, SlideShare.com
Drive action/traffic
Tag with your URL, Call to Action, Landing Page
Establish need (to collect data)
Whitepapers, special offers, Newsletters
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds

6. The ‘When’
 Listening/Monitoring/Engaging
 Meet your customer on their terms
Setup Google Alerts for your targeted terms
Identify competitors, partners and stay on
breaking news
 Leverage existing content to increase
productivity/word of mouth
Repurpose your content with new information
 Form/Change opinion (influence the influencers)
Comment Marketing
LinkedIn Q & A
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds

7. ‘Why’ Leverage Social
Media
 Monetization
Drive wide funnel sales activity (greater
suspects/prospects)
Decrease costs of communicating value
proposition
Become ‘The Hunted’
Social Media Marketing and Online Branding for Law Firms by Premiere Bail Bonds

8. Premiere Bail Bonds
www.PremiereBailBonds.com
800-662-0056