1. 1 Confidential – Oracle Internal
The Oracle ACE Program: An Overview
Updated May 2014

2. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential2
10+ Years of Recognizing Advocacy
2003 2004 2005 2006 2007 2014
OTN Community Experts
Launched
• Recognized outstanding
Oracle Discussion Forums
contributors
• Started with 8 participants
Fusion Middleware Regional
Directors Launched
• Selected 5 community experts
to participate
Oracle ACE Program
Reaches 100 Participants
Program Renamed Oracle ACE
• Reflects broader Oracle
community contributions
ACE and FMW Directors Combined
• One ACE program with 2 tiers –
ACE and ACE Director
• Includes DB and MW experts
ACE Associate Tier Launched
• 3-tier program with 400+
global participants

3. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential3
The Oracle ACE Program
Recognizing Community Members for Advocacy and Evangelism
3-Tier
Program
Tier
Description
Baseline entry for community
members who have
recently initiated activity
Active community members with
an established profile
Top-tier community members who want to
engage more closely with Oracle
Qualifications
Must have measureable activity in
at least 2 areas:
• Oracle Discussion Forums
• Published content
• Book authorship
• Oracle-related blogs
• Event speaker
• Active social media participant
• Participation in Oracle User
Groups
High historical level of Oracle
community recognized contributions
in the following areas:
• Oracle Discussion Forums
• Published content
• Book authorship
• Oracle-related blogs
• Frequent event speaker
• Established social media
networks
• Participation in Oracle User
Groups
Above and beyond those of an Oracle
ACE. Additional qualifications include:
• Track record of major contributions to
the community
• One-year commitment in an honorary
(non-compensated) capacity,
including:
o Ongoing dialogues with local
community
o Providing community feedback
o Product team interactions via in-
person briefings or web
conferences

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General Oracle Community Member
OTN Member
Active
Member
ACE - Consistent and useful community activity
- Regular blogger
- Large social network
- Presenter, author
- Established community profile
Lurker
Engaged Community
Participant & Advocate
- Signs up for email newsletters
- Downloads OTN software
- Becomes Discussion Forums member
Registers @ Oracle.com
Joins Oracle on social networks
- Establishes blog
- Writes OTN article
- Presents at Oracle-
related event
- Participates in user group
- Answers discussion forum questions
- Takes part in social conversations
The Path to Becoming an Oracle ACE

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The Oracle ACE Program
Community member
initiates activity; builds
profile and network
• Voluntarily shares
experience and
provides guidance
Nomination is
submitted
• Self nomination is O.K.
for Associate & ACE
tiers
• ACE Director must
have 3 references –
employees and/or
current ACE Directors
Nomination
committee
reviews
nomination
• Committee is
comprised of
program office and
relevant product
team members
(based on nominee’s
area of expertise)
Submission is
accepted or
declined
• Based on individual
qualifications
• Suggestions are
given to declined
nominee on how
he/she can achieve
status
Nomination Process For All Tiers

6. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential6
Oracle ACE Director Profile
Oracle ACE Director
Tim Hall
 Proven Veteran: 20 years of experience focusing on
database administration and PL/SQL development.
Also an Oracle Certified Professional (OCP)
DBA/Developer.
 Prolific Voice in the Community: Since 2000, has
published over 400 articles on his popular website
www.oracle-base.com and has garnered 3,100+
Twitter followers (@oraclebase).
 Popular Evangelist: Has participated on 5 OTN
Tours in LAD, EMEA, and APAC and has given more
than 40 conference presentations at Oracle and
Oracle User Group events worldwide since 2006.

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North America
EMEA
APAC
LAD
40%
35%
19%
6%
441
Active
Oracle ACEs,
Associates and
ACE Directors
Current as of May 2014
Advocacy Across the Regions
Distribution by Geographic Region

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Advocacy Across the Stack
39%
16% 15%
10%
8%
4.5%
2% 2% 1% 1% 0.5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Oracle ACE Program Expertise Comparison
current as of Feb 2014
Distribution by Community/Area of Expertise

9. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential9
A Deep Reach and Influence in the Community
 222 blogs maintained
 Over 800 blog posts/year
 66 books published
 Over 1,800 presentations
made worldwide (FY13 to date)
 255 Twitter accounts maintained
 Combined total of 234,000+
followers*
 605,000+ tweets*
*As of Dec 2013

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 A low-cost, grassroots effort
that has reached
over 21K+ users in 64 cities
in LAD, APAC, and EMEA
“I love the OTN Tours. They are an extremely valuable experience
because of the learning that happens both ways. The attendees
ask great questions and are very excited to learn. This provides me
with a learning opportunity, and keeps the contact going in building
a network after the conference as I follow up with an answer.”
- Michelle Malcher, ACE Director, United States / @mmalcher
OTN ACE Tours
ACE Program Sponsorship Combined with User Group Organization

11. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential11
OTN ACE Tours
LAD Tours
- 4 Tours since FY11
- 13 unique cities visited
EMEA – Nordic Tours
- 2 Tours since FY13
- 4 cities visited
APAC – India Tours
-2 Tours since FY13
-13 cities visited
APAC Tours
- 3 Tours since FY12
- 17 cities visited
*Does not include FY14 data

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Why Do ACEs Do What They Do?
 Satisfying to help others
 Peer recognition
 Another level of credibility
 ACE Directors – get insight into
Oracle’s future strategy and direction
Benefits for Participation
 Official recognition on
Oracle website
 Invitation to participate in
ACE events
 Profile posted in online
ACE Directory
 Association with the best
of the best in the Oracle
community

13. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Internal - Confidential13
Connect with the Oracle ACE Program
 oracle.com/technetwork/oracleace
 Facebook.com/oracleaces
 Twitter.com/oracleaces
 Linkedin.com/in/oracleace
 Email: oracle-ace_ww@oracle.com