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Plan: Using Statistical Modelling to
Supercharge Your Experimentation Plan
Presenters:
Nima Yassini, CEO – New Republique
Chris Samila, Strategic Partnership Manager – Optimizely
Today’s Speakers
Nima Yassini
CEO
New Republique
Chris Samila
Strategic Partnership Manager
Optimizely
An Experimentation Methodology
PREPARATION
Set your programme up
for long-term success
IDEATION
Generating testing ideas
PLANNING
Design individual tests
and campaigns
EXECUTION
Check that your test or campaign
is set up correctly and launch
ANALYSIS
Analyse and make decisions
about your results
YOU ARE HERE
4
STATISTICAL MODELLING FOR TESTING
5
6
7
8
9
10
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13
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COPYRIGHT SAPIENTRAZORFISH | CONFIDENTIAL 15
Thank you

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Plan: Using Statistical Modelling to Supercharge Your Experimentation Plan | Optimizely ANZ Webinar 4